Susan Murphy began her career in toy, licensing and consumer products PR in 1994. Prior to joining Coyne PR, Susan was a Vice President with Freeman Public Relations. During her time there, she worked on some of the most well-known brands in the industry, including Fisher-Price, Mattel, Sony Pictures Consumer Products and Jeep (licensed products).

Susan has developed and executed numerous campaigns including the Matchbox 50th Birthday program and the grand opening of American Girl Place New York. She was also a part of one of the most successful PR initiatives of all time, the award-winning launch of the original Tickle Me Elmo, as well as the follow-up 10th anniversary campaign.

In addition, her vast experience includes trade show PR for the International Licensing Show and clients such as specialty electronics manufacturer Kash ‘n Gold and Radica Games. Susan graduated from Syracuse University’s S.I. Newhouse School of Public Communications with a major in Public Relations.