As founder and Chief Executive Officer of Coyne Public Relations, Tom Coyne has created a strategic communications firm offering a full range of marketing services to worldwide interests. Tom’s vision and dedication have helped a wide variety of organizations and individuals successfully deliver their specific messages to strategic audiences through creative communications, ranging from launching new products nationwide to managing the most delicate crisis situations.
Tom has spearheaded successful projects for some of the world’s most successful brands and numerous Fortune 500 companies including The Walt Disney Company, Shell Lubricants, Kraft Foods, The Campbell Soup Company, Verizon, Medco Health Solutions, Newell-Rubbermaid, General Mills, Cendant and Hard Rock International.
Under Tom’s strategic direction, Coyne PR has garnered numerous industry awards for communications excellence, including 2005 Creative Agency of the Year from the Holmes Report. The agency was named a finalist for PRWeek magazine’s Agency of the Year four of the last six years, and Tom was recognized as PR Person of the Year in 2003 by the New Jersey Public Relations Society of America.
However, it is Tom’s focus on his employees that has helped the agency become one of the Top 10 Places to Work in public relations. Tom’s approach to building the business through an employee focus has allowed it to compete for blue-chip clients with the world’s most respected multi-national agencies.
Traditional philosophy dictates that the best employees seek out agencies with the best clients; however, Coyne’s philosophy is counterculture: attract the best people, and the best clients will seek us out. Tom’s employees are his passion; by creating the best possible work environment for all employees, the agency produces the best possible results for clients, and becomes a trusted resource for media. Tom believes it is harder to find good people than good business; therefore, he hires good people regardless of account or agency needs.
The firm has grown in reputation, size, profits and spirit without losing what has made us great: our focus on our people. Tom’s philosophy can be best reflected by the agency’s mission statement:
“Our mission is not to be the best agency in America, but the best one to work for. If we are the best place to work, we will get the best people. If we have the best people, we will get the best clients. If we have the best people and clients, how can we not be the best agency in America?”
In 2007, Tom was a finalist for PR News’ Agency Executive of the Year. He was also honored by Ernst & Young as an Entrepreneur of the Year NJ finalist, and was recognized as one of the Top 40 Under 40 Executives in New Jersey.
