For nearly eleven years Wayne ran a one-person PR firm where he publicized Pets.com (made famous by its irreverent sock puppet); spread the word about the first Internet Olympics via NBCOlympics.com; and served as the AOR for United Media for seven years. UM is the licensing house for Peanuts (Charlie Brown, Snoopy and Company), Dilbert, Raggedy Ann and Andy, and Beatrix Potter. He also handled product publicity for Klutz Books, a division of Scholastic, Inc., and successfully implemented PR programs for Nike, USA Wrestling, USA Judo, USA Boxing, CytoSport (maker of Muscle Milk), and CSTV: College Sports Television (which is now owned by CBS-TV).

For his accomplishments at Catan Communications he was awarded PR Week’s Solo Practitioner of the Year award in 2001. He is featured as a case study in the textbook: Public Relations: A Values-Driven Approach. He finished as runner-up at the 2004 PR News Awards in the category of Media Professional of the Year.

Wayne started his career at Manning Selvage & Lee in New York City. He stayed in New York and worked for ten years managing blue-chip clients such as Reebok, Nikon, Visa International, Buick Corporation, USA Synchronized Swimming and USA Wrestling, among others at two large agencies.
He has penned book reviews for The New York Times and music reviews for Cover Magazine. He writes for Amateur Wrestling News and is a recipient of the Dellinger Award, which is presented to the nation’s top wrestling writer.

Wayne is a graduate of Syracuse University, with a bachelor of arts in communications. Wayne was a three-time NCAA Division I All-American wrestler at Syracuse University and was recently enshrined into the New York State and Eastern Intercollegiate Wrestling Hall of Fames. Wayne is an inveterate fan of the Irish rock band U2 and has seen the quartet in concert 23 times.