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04.06.11 It's All Just Fun and Games: Coyne PR's Toy and Juvenile Products Team Adds Two New Clients |
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COYNE PUBLIC RELATIONS’ DIGITAL AND DESIGN
TEAM STUDIO C WINS MULTIPLE DESIGN AWARDS
Parsippany, N.J., May 21, 2013 – Coyne Public Relations is proud to announce that Studio C, the agency’s internal digital and design team, received recognition from three separate competitions, winning a total of nine accolades. These awards recognize outstanding work in the industry locally, nationally and internationally.
Coyne PR’s Studio C was honored for its work with clients including the American Petroleum Institute (API), myFICO and the American Health Care Association (ACHA), as well as work done for the agency itself.
“We are thrilled to see our digital and design team rewarded for their creative efforts for our clients and the agency,” said Coyne PR President Rich Lukis. “These awards recognize the high level of excellence in creation and execution of unique campaigns we have for our clients.”
Coyne PR took home the following awards:
Hermes Creative Awards
Platinum Award
- 2012 AHCA Annual Report
- Missing Something Ad Campaign (print)
- Pfizer Rockettes Posters for BlogHer
Communicator Awards
Gold Award
- API Motor Oil Matters Video/Animation
- ‘Tis The Season – NYC Office’s Holiday Microsite
- Missing Something Integrated Ad Campaign (print & video)
- myFICO High Credit Score Infographic
Art Directors Club of NJ Awards
Silver Award
- 2012 AHCA Quality Report
- ‘Tis The Season – NYC Office’s Holiday Microsite
ABOUT THE HERMES CREATIVE AWARDS
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.
ABOUT THE COMMUNICATOR AWARDS
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
ABOUT THE ART DIRECTORS CLUB OF NJ
The Art Directors Club of New Jersey is a statewide, non-profit organization of art directors, graphic designers, illustrators, photographers, art educators, and other creative professionals whose talent and services contribute to excellence in the design and production of advertising, promotion, and publishing.
ABOUT COYNE PUBLIC RELATIONS
Coyne Public Relations, LLC, is a full-service public relations agency with expertise in a variety of categories. The agency consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent companies including The Walt Disney Company, Hard Rock International, Red Robin Gourmet Burgers, Chrysler, Goodyear Tire & Rubber Company, Shell Lubricants and Pfizer look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals. The agency has won more than 100 industry honors in just the past year. Recent awards include being named Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
Coyne PR Takes Home Three 2013 SABRE Award Honors
Parsippany, N.J., May 8, 2013 – Coyne Public Relations is proud to announce that it received three awards at last night’s annual SABRE Awards dinner and presentation. The SABRE Awards are presented each year to agencies that demonstrate the highest levels of strategic planning, creativity and business results.
“Year after year, the SABRE Awards prove to be a night to look forward to,” said Rich Lukis, President at Coyne PR, “We are very proud of this prestigious recognition and are honored to be among those recognized in this year’s competition.”
Coyne Public Relations took home the following SABRE Award accolades:
Gold SABRE Award
- Children's Advil's Dose of Fever Relief in the Consumer Health category
- BURGER KING® Summer BBQ Menu Coverage Heats Up with Launch of the Bacon Sundae in the Media Placement (Digital) category
- Coyne PR in the Creative Agency of the Year category
ABOUT THE SABRE AWARDS:
The SABRE (Superior Achievement in Branding and Reputation) Awards are managed by The Holmes Group, a global public relations publishing operation that provides insight and intelligence to PR professionals via a weekly electronic newsletter, its bi‐weekly thought leadership “Executive Bulletin,” its annual Report Cards on the North American, European and Asia‐Pacific agency businesses, and its website, at www.holmesreport.com.
Coyne PR Recognized by PRSA-NJ With Eight Pyramid Award Accolades
Parsippany, N.J., May 8, 2013 – Coyne Public Relations is proud to announce that it has been recognized with six 2013 PRSA-NJ Pyramid Awards, in addition to two Honorable Mentions. The PRSA-NJ Pyramid Awards recognize excellence in public relations and communications in New Jersey.
“We are honored to receive these awards on behalf of our clients,” said Rich Lukis, President of Coyne PR, “We can certainly stand a little taller knowing that we have been recognized, year-after-year, among some of the state’s best.”
Coyne Public Relations has won the following Pyramid Awards:
- Burger King Game Changer in the Db: Marketing Communications category
- Heathrow Airport as Host Airport of London 2012 in the E: Crisis Communications category
- Goodyear's Are You Blimpworthy? in the H: PR on a Shoestring Budget category
- Bubble Wrap Appreciation Day in the Ja: Media Relations category
- A Pinteresting Product Launch for Fiber One Chewy in the L: Digital Communications/Social Media category
- Humana Educates Seniors on Importance of Medicare Surveys in the O: Feature or News Articles, Op-Eds category Honorable Mentions:
- Pennzoil & the Paralyzed Veterans of America in the A: Community Relations category
- BabyCenter Baby Names in the Ja: Media Relations category
ABOUT PRSA-NJ:
The New Jersey chapter of PRSA was founded in 1960 and represents business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations. Its parent organization, PRSA, was chartered in 1947, and is the world’s largest public relations professional organization, with more than 21,000 members organized into 110 chapters and 10 districts nationwide. In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time. PRSA NJ established the Pyramid Awards in 1989 to recognize public relations excellence in New Jersey. Since then, the Pyramids have become the state's most prestigious communications award. The Pyramids also recognize the Public Relations Person of the Year and the winners of the PRSA NJ Service Award and Award of Excellence.
Coyne PR Honored with Four 2013 SABRE Award Finalists
Parsippany, N.J., April 9, 2013 – Coyne Public Relations is proud to announce that it has been named a finalist for four 2013 SABRE Awards. The SABRE Awards are presented each year to agencies that demonstrate the highest levels of strategic planning, creativity and business results.
“We take great pride in our work and our teams and are incredibly thrilled to have four SABRE Awards finalists this year,” said Rich Lukis, President at Coyne PR, “The SABRE Awards serve as a prestigious recognition and we are honored to be among those recognized in this year’s competition.”
- Coyne Public Relations is a finalist in the following SABRE Gold Award categories:
- Pennzoil's Long Love Cars Campaign in the Consumer Goods: Automotive category
- Children's Advil's Dose of Fever Relief in the Consumer Health category
- Humana, inc. Pedals Toward Healthier Communities at the 2012 Republican & Democratic National Conventions in the Healthcare Providers category
- Shining the Spotlight on a World-Class Institution for Simon Graduate School of Business at the University of Rochester in the Education & Cultural Institutions category
ABOUT THE SABRE AWARDS:
The SABRE (Superior Achievement in Branding and Reputation) Awards are managed by The Holmes Group, a global public relations publishing operation that provides insight and intelligence to PR professionals via a weekly electronic newsletter, its bi‐weekly thought leadership “Executive Bulletin,” its annual Report Cards on the North American, European and Asia‐Pacific agency businesses, and its website, at www.holmesreport.com.
COYNE PR NAMED A FINALIST FOR FIVE PRSA-NY BIG APPLE AWARDS
Parsippany, N.J., March 26, 2013 – Coyne Public Relations is proud to announce that it has been named a finalist for five 2013 PRSA-NY Big Apple Awards. The PRSA-NY Big Apple Awards were created to encourage excellence in public relations throughout the New York, New Jersey and Connecticut area.
Agency finalists include:
- Humana Pedals Toward Healthier Communities at the 2012 Republican & Democratic National Conventions in the Community Relations-Business Products & Services category Banfield Pet Hospital’s State of Pet Health Report in the Reputation & Brand Management-Campaigns with Budgets of $100,000 or Less category
- Humana Pedals Toward Healthier Communities at the 2012 Republican & Democratic National Conventions in the Events & Observances (More Than Seven Days)-Business category
- Shining the Spotlight on a World-Class Institution for Simon Graduate School of Business at the University of Rochester in the Marketing Business-to-Business-Other category
- A Pinteresting Product Launch for Fiber One Chewy in the New Media/Social Media Campaign – Consumer Products & Services category
For a full list of finalists in all categories, click here. The annual PRSA-NY Awards Gala will be held on May 23, 2013 in New York City.
ABOUT THE PRSA-NY BIG APPLE AWARDS:
The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. Now in its 26th year, a Big Apple Award is recognized as one of the highest honors in public relations. Over the years, more than 1,000 winning programs have solved problems, changed opinions and created business opportunities. The 2013 Big Apple Awards competition was open to all public relations professionals in New York, New Jersey and Connecticut for programs created in 2012 and implemented anywhere in the world. Most or all of the strategic work on the programs should have been performed by professionals in the tri-State Area. Professionals located outside the tri-state area are eligible to submit programs, if, and only if, their program was implemented primarily in the tri-state area.
COYNE PR TAKES HOME 2013 PRWEEK AWARDS
FOR MEOW MIX CAT FOOD AND BANFIELD PET HOSPITAL
Agency Receives Honorable Mention for Midsize PR Agency of the Year
Parsippany, N.J., March 8, 2013 – PRWeek, the nation’s leading PR industry trade publication, honored two Coyne PR campaigns last night at the Grand Hyatt in New York City at the annual PRWeek Awards dinner.
The agency’s pet division was the star, as two of its biggest campaigns of the year were showcased. Awards went to:
- A Purrfect Fit: CeeLo Green and Purrfect Remix the Meow Mix Cat Food Jingle in the Arts, Entertainment & Media Campaign of the Year category “It was a strategic and creative way to cast an older jingle into a refreshed pop culture awareness-getter,” said one judge about the initiative. “It was a great PR program.”
- Banfield Pet Hospital’s State of Pet Health Report in the Best Use of Analytics category “Great use of original research and analytics,” said one judge. “Data was used to inform outreach, segment audience, and position the organization as a leader in the field.”
In addition to the two campaign wins, Coyne received an honorable mention for Midsize PR Agency of the Year, a category in which the agency has been a finalist eight of the past 10 years. Judges stated strong revenue growth, solid employee retention and positive business results for clients as agency highlights.
ABOUT THE PRWEEK AWARDS
A PRWeek Award is the highest accolade in the PR industry, given each year to the best corporate, nonprofit, and agency teams, as well as to the campaigns that they produce. The Awards highlight the important work done by PR professionals every day.
The judges comprise top professionals from the agency, corporate, nonprofit, education, and government ranks, and are among the most respected people in the industry. These top practitioners come together voluntarily, donating their valuable time to grade campaigns, individuals, and teams.
COYNE PR NAMED ONE OF THE BEST PLACES TO WORK BY NJBIZ
Parsippany, N.J., February 20, 2013 – Coyne Public Relations is happy to announce that it has been named one of the 2013 Best Places to Work in New Jersey, by NJBIZ. Companies throughout the state enter to determine the 100 Best Places to Work in New Jersey. NJBIZ, program sponsors and partners will honor this year’s winners at an awards dinner and ceremony at the Hilton East Brunswick.
On Thursday, April 25, 2013, the awards dinner will be held recognizing this year’s 100 Best Places to Work and announce their rankings. The award program, created in 2005, is produced by NJBIZ. The Best Places to Work in New Jersey survey and award program identifies, recognizes and honors the top places of employment in New Jersey that benefit the state's economy, its workforce and businesses. The Best Places to Work in New Jersey program is made up of 100 companies split into two groups: 62 small/medium-sized companies (15-249 employees) and 38 large-sized companies (more than 250 employees).
“The mission of our firm is to create a place where people can have it all – both a great career and personal life,” said Tom Coyne, CEO of Coyne PR. “Receiving this recognition reinforces that putting your people first generates the best results for our clients and secures our position as an industry leader.”
Companies entered into a two-part process to determine the 100 Best Places to Work in New Jersey. The first part consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems and demographics. This phase was worth approximately 25 percent of the total evaluation. The second part consisted of an employee survey to measure the employee experience. This phase was worth approximately 75 percent of the total evaluation. The combined scores determined the top companies and the final ranking.
The overall registration and survey process was managed by Best Companies Group (BCG). BCG also analyzed the data provided and used their expertise to determine the final rankings.
For more information on the Best Places to Work in New Jersey program, please visit www.njbiz.com/events.
ABOUT NJBIZ:
NJBIZ is New Jersey's only weekly business journal covering the entire state and was founded in 1987. The publication has received numerous statewide and national awards including the 2006 Most Improved Award from the Alliance of Area Business Publications. NJBIZ provides useful and important information and services in order to create success for its customers, employees and the communities it serves. The Best Places to Work in New Jersey program recognizes employers who show a dedication to their employees’ growth and quality of life.
DAVID'S BRIDAL TO WED COYNE PR
North America's Largest Retailer of Bridal Apparel Names Coyne PR Agency of Record
Parsippany, N.J., January 16, 2013 – Coyne Public Relations has been named public relations agency of record for David's Bridal, North America's largest retailer of bridal gowns, bridal party and special occasion apparel and accessories with over 300 stores located throughout the U.S., Canada and Puerto Rico. Known for its outstanding value, fashionable designs and ease of one-stop shopping, David's Bridal will work in partnership with Coyne PR in the development, strategy and implementation of an integrated public relations campaign.
"We were drawn to Coyne PR's outstanding reputation and unbridled enthusiasm for our brand," said Charly Rok, VP of Public Relations for David's Bridal. "Their energy, passion and creativity will help us develop programs that reach both media and consumers in exciting new ways, resulting in a broader audience for David's Bridal."
The agency's responsibilities will include program development and planning, including support of the brand's highly anticipated annual "What's On Brides' Minds" survey of engaged and newlywed women, overall media relations surrounding Bridal, Prom and Special Occasion seasonal collections, management of press outreach for Style Council members and store and grand opening support, among other responsibilities. The Coyne Fashion Division is working with the brand to begin strategic program development and is gearing up for what is sure to be the perfect marriage.
"Coyne Fashion is a perfect fit for David's Bridal in their efforts to further enhance their leadership position within the industry," said Deborah Kelco Sierchio, Vice President of the Fashion, Beauty and Lifestyle Divisions at Coyne PR. "We're looking forward to working with the dynamic internal David's Bridal team to help them achieve their communication goals through a multi-faceted PR campaign."
ABOUT DAVID'S BRIDAL: With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David's Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit www.davidsbridal.com.
To learn more about David's Bridal, please visit www.davidsbridal.com.
Coyne PR Honored with Four 2013 PRWeek Award Finalists
Parsippany, N.J., December 19, 2012 – Coyne Public Relations is proud to announce that it has been named a finalist for four 2013 PRWeek Awards. The PRWeek Awards are given each year to the best corporate, nonprofit, agency and education teams and campaigns in the public relations industry.
“This has been an outstanding year for the agency and we are beyond excited to end the year on such a high note and be a part of such a distinguished list of finalists,” said Tom Coyne, CEO, Coyne PR. “We look forward to continuing the great work with our clients in 2013!”
Coyne Public Relations is a finalist in the following PRWeek Award categories:
- Arts, Entertainment & Media Campaign of the Year: A Purrfect Fit: CeeLo Green and Purrfect Remix the Meow Mix Cat Food Jingle
- Promotional Event of the Year: Burger King Corporation – Imagination is King with the BK CROWNTM/MC Program
- Best Use of Analytics: Banfield Pet Hospital – State of Pet Health/Name Trends
- Midsize Agency of the Year: Coyne Public Relations
ABOUT THE PRWEEK AWARDS:
A PRWeek Award is not easy to win, nor should it be. It is the highest accolade in the public relations industry, given each year to the best corporate, nonprofit, agency, and education teams, and the work that they produce. There are only 35 trophies awarded every year, and is a unique symbol of achievement and leadership that immediately sets the winner apart from all others.
The judges comprise top professionals from the agency, corporate, nonprofit, education, and government ranks, and are among the most respected people in the industry. These top practitioners come together voluntarily, donating their valuable time to grade campaigns, individuals, and teams.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with expertise in a variety of categories. The agency consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent companies including The Walt Disney Company, Hard Rock International, BURGER KING®, Chrysler, Goodyear Tire & Rubber Company, Shell Lubricants, General Mills and Pfizer look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals. The agency has won more than 100 industry honors in just the past year. Recent awards include being named Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
SKINNYGIRL® COCKTAILS CREATES THE PERFECT MIX AS LOW-CALORIE COCKTAIL LINE NAMES COYNE PR AGENCY OF RECORD
Parsippany, N.J., December 6, 2012 – Coyne Public Relations has been named public relations agency of record for Skinnygirl® Cocktails, Beam Inc.’s (NYSE:BEAM) groundbreaking, low-calorie line of ready-to-serve cocktails, wine and vodka with natural flavors that has redefined the way women cocktail. Coyne PR has been tasked with spearheading the development, implementation and ongoing evaluation of a fully integrated, brand-centric public relations campaign.
“We are excited to have Coyne PR on board as a partner,” said Megan Frank, Director of Skinnygirl Cocktails. “As we continue to build this fast growing brand, Coyne will be a great asset to us as we extend our consumer outreach and drive our media and public relations.”
The agency’s responsibilities will include campaign planning and management, national and grassroots program execution, media relations, new product launches, event support, sponsorship/partnership evaluation and other PR-driven initiatives. The team at Coyne PR has already been working with the brand to develop creative new strategies and programs to help the brand increase awareness, trial and loyalty.
“We’re excited to bring the WOW to Skinnygirl Cocktails and help create an emotional connection to a trusted brand that already has so many passionate fans,” said Tom Coyne, CEO at Coyne PR. “We look forward to working with the Inter-Agency Team to develop and execute a strong campaign that achieves extraordinary results as a strategic partner of Skinnygirl Cocktails.”
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills and Pfizer look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
ABOUT SKINNYGIRL® COCKTAILS
Skinnygirl® Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl® Margarita from the mind of New York Times Bestselling Author and cocktail “fixologist” Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel’s inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Inc. Beam has rapidly grown the brand into one of the fastest growing spirits brands in the market today. In 2011, Skinnygirl Cocktails’ comparable net sales rose a staggering 486%. Skinnygirl Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don’t. For more information on the new way to cocktail, please visit www.skinnygirlcocktails.com.
ABOUT BEAM INC.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
A Lady Always Drinks Responsibly
©2012 Skinnygirl® Cocktails, Deerfield, IL; Avg. Analysis: All Products: Protein 0g, Fat 0g; Vodka with Natural Flavors (per 1.5 oz.): Calories 75.8, Carbs 0g; Cocktails (per 1.5 oz.): Calories 35.5, Carbs 1.8g; Sangria (per 5 oz.): Calories 132, Carbs 22.5g; Wine (per 5 oz.): Calories 100, Carbs 5g
All trademarks are property of their respective owners.
COYNE PUBLIC RELATIONS SELECTED AS AGENCY OF RECORD FOR THE NATURAL DENTIST HEALTHY GUMS®
Parsippany, N.J., November 26, 2012 – Coyne Public Relations announced today that it has been named public relations agency of record for The Natural Dentist Mouth Rinse. The agency has been tasked with communicating the therapeutic benefits of it’s the Natural Dentist® Mouth Rinse in chemotherapy patients experiencing mouth inflammation or sores.
While cancer treatments are intended to kill rapidly growing cells, healthy cells, including those that line the inside of the mouth, are also damaged in the process. Damage to these cells makes it difficult for the mouth to heal itself and to fend off germs, leading to sores and infections. Healthy Gums® is an all-natural mouth rinse with a therapeutic level of aloe vera gel, which has been clinically shown to reduce and soothe inflammation in the mouth.
“Relief starts at home for us,” said Kelly Kaplan, President and COO of Revive Personal Products Company, maker of The Natural Dentist. “Unfortunately, many of us within the company have family members suffering from cancer or other diseases that require chemotherapy treatments and they have found much-needed relief with The Natural Dentist® Mouth Rinse. We look forward to working with Coyne PR who shares our passion to help people.”
Coyne PR’s efforts will include digital asset creation, advocacy communications, and both on and offline cancer community engagement initiatives.
“We are incredibly excited about the opportunity to work with The Natural Dentist Mouth Rinse,” said Kelly Dencker, SVP, Director of Coyne PR’s Health group. “In this industry, we live to help people through our unique storytelling ability, and we have an important message to share that can impact a lot of lives touched by cancer.”
ABOUT THE NATURAL DENTIST:
The Natural Dentist line was launched in 1995 by Bill Stern. Stern led the launch with The Natural Dentist Healthy Gums Mouth Rinse developed by a dentist seeking to offer his patients effective and natural protection against gingivitis, an early indicator of gum disease. Originally owned by Woodstock Natural Products, The Natural Dentist line was sold to Revive Personal Products Company, based in Madison NJ, in 2010. The Natural Dentist expanded its oral care line to provide a variety of natural mouth rinses, plaque removers and toothpastes.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with expertise in a variety of categories. The agency consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent companies including The Walt Disney Company, Hard Rock International, BURGER KING®, Chrysler, Goodyear Tire & Rubber Company, Shell Lubricants, General Mills and Pfizer look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors in just the past year. Recent awards include being named Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
COYNE PR WEEKLY INDUSTRY EMAIL NAMED FINALIST IN PR DAILY’S FIRST DIGITAL PR & SOCIAL MEDIA AWARDS
Parsippany, N.J., November 6, 2012 – Coyne Public Relations announced today that the Coyne PR HotSheet has been selected as a finalist in PR Daily’s inaugural Digital PR and Social Media Awards in the Best Email Newsletter category.
The Coyne PR HotSheet is a weekly industry newsletter that highlights the industry’s coolest campaigns, creative advertisements, innovative promotions and interesting ideas of the week. Launched in 2009, the Coyne PR HotSheet has become one of the industry’s hottest weekly insider communications with more than 1,000 subscribers. The HotSheet is available for free to readers via email subscription at www.coyneprhotsheet.com or through the official HotSheet iPad app, which can be downloaded for free via the iTunes app store.
“We are honored and excited to have the HotSheet recognized as a finalist,” said Coyne PR CEO, Tom Coyne. “The HotSheet was born out of a simple client request and has grown into one of the industry’s hottest weekly resources. We are extremely proud of the work the team does each and every day and are excited to keep expanding.”
To check out the full list PR Daily Digital PR & Social Media Award finalists, click here. Winners will be announced at a luncheon on January 24, 2013 at The Greenhouse at Scholastic headquarters in New York City. For more information or to register for the luncheon, please click here.
ABOUT RAGAN COMMUNICATIONS, INC.
For more than three decades, Lawrence Ragan Communications, Inc., has been the leading publisher of corporate communications, public relations, and leadership development newsletters. Ever since the launch of The Ragan Report in 1970, Ragan has provided the professional communicator and executives with timely, practical, and relevant information that few others can match. The Ragan brand now includes over 16-targeted newsletters in the areas of employee communication, organizational writing and editing, sales and marketing, media relations and motivational management. In addition to our newsletter division, Ragan produces several communications conferences, workshops, and senior-level forums throughout the United States. Ragan conferences draw more than 3,000 professionals annually and provide attendees with access to leading communicators, best practices and rich networking opportunities. A division of Ragan Communications, PR Daily is a daily news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with expertise in a variety of categories. The agency consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent companies including The Walt Disney Company, Hard Rock International, BURGER KING®, Chrysler, Goodyear Tire & Rubber Company, Shell Lubricants, General Mills and Pfizer look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors in just the past year. Recent awards include being named Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
COYNE PR’S MARIE BAKER ELECTED CHAIR OF
WOMMA’S COMMUNITY MANAGEMENT COUNCIL
New Council To Focus On Industry Best Practices
Parsippany, N.J., September 5, 2012 – Coyne Public Relations announces the appointment of the agency’s Social Media Director, Marie Baker, as the Chair of the Word of Mouth Marketing Association’s (WOMMA) newly-formed Community Management Council.
The Council, comprised of a holistic mix of agency and brand community managers, will work to develop WOMMA’s overall program strategy by integrating industry best practices that enhance community management programs for social media practitioners. As Chair, Marie will help shape the scope of projects and outputs, serve as an evangelist for WOMMA and promote Council participation to members and non-members, among other things.
“As the leader of our dedicated social media team at Coyne PR, Marie has had a significant impact on increasing our social and digital offerings while enhancing the types of fully integrated solutions that we are able to offer our clients,” said Rich Lukis, President. “Her appointment to lead WOMMA’s Community Management Council is a testament to her industry leadership and her commitment to advancing her profession. We all look forward to the precedent-setting work she and the Council will no doubt perform.”
At Coyne PR, Marie leads the social media strategic efforts for the agency. She is responsible for overseeing strategic development and implementation of B2C and B2B social media campaigns for Coyne PR clients including BURGER KING®, Mary Kay and Playmobil, and works closely with the account teams to create integrated marketing programs that engage consumers and stakeholders, while driving consideration. With a passion for understanding consumer perceptions across social media channels, Marie spearheads community management and monitoring programs, as well as content strategy, influencer relations programs, and social media analytics and insights in order to provide ROI.
Throughout her career, Marie has managed campaigns and blogger outreach programs for leading companies such as the Disney Channel, MEGA Brands, Universal Music, The Goddard School, Warner Bros. Consumer Products, and more. In addition to managing digital marketing efforts, she works closely with clients to develop social media policies and procedures, escalation plans, and more.
About WOMMA
The Word of Mouth Marketing Association (WOMMA), www.WOMMA.org, is the official trade association of the word of mouth and social media marketing industry. Since 2004, WOMMA and its members have shaped and defined the industry through education, community and advocacy. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with expertise in a variety of categories. The agency consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent companies including The Walt Disney Company, Hard Rock International, Burger King Corporation, Chrysler, Goodyear Tire & Rubber Company, Shell Lubricants, GeneralMills and Pfizer look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors in just the past year. Recent awards include being named Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
COYNE PUBLIC RELATIONS VICE PRESIDENT JENNIFER KAMIENSKI NAMED TO PRWEEK’S TOP “40 UNDER 40” LIST OF RISING STARS
Parsippany, N.J., August 8, 2012 – Tom Coyne, CEO of Coyne Public Relations, is pleased to announce that agency Vice President Jennifer Kamienski, 39, has been named to PRWeek’s “40 under 40” list of Rising Stars. Each year, the publication honors executives who have exceeded expectations in their corporate positions before turning 40 years old.
“We are so excited to see Jenn receive this well-deserved honor,” said Tom Coyne. “She is one of the best in the business and we consider ourselves lucky to have her on our team. “
This “supermom” boasts over a decade of agency experience working with clients in the areas of consumer products, lifestyle, pets, travel, financial relations, retail and beauty. She heads the agency’s Consumer Lifestyle group, which includes the agency’s restaurant, travel and pet divisions, among others. She brings her passion for the industry to clients such as Burger King Corporation, Hong Kong Tourism Board, South African Tourism, Heathrow Airport, Del Monte Pet Products (including brands such as Milk-Bone, 9Lives, Meow Mix, Kibbles n’ Bits, Pup-Peroni and Snausages) and Banfield Pet Hospital.
Since her time at Coyne PR, Jennifer’s division has been responsible for notable campaigns including the award-winning celebration of Milk-Bone’s 100th anniversary, the innovative State of Pet Health Report for Banfield Pet Hospital and the launch of the BURGER KING® BK CROWNTM/MC Program which included a Guinness World Record-size crown, measuring 15-feet high by 19-feet wide, made specifically for the Statue of Liberty.
Prior to joining Coyne PR, Jennifer became a member of Porter Novelli’s highly regarded Travel & Tourism Group. While there, she supervised the Australian Tourist Commission account that secured more than 200 journalists to visit the country. She also worked on Promus Hotel Corporation to help create a crisis communication plan for several of its hotel brands. She also spent time working at Spring O’ Brien and Brushfire, Inc.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with expertise in a variety of categories. The agency consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent companies including The Walt Disney Company, Hard Rock International, Burger King Corporation, Chrysler, Goodyear Tire & Rubber Company, Shell Lubricants, GeneralMills and Pfizer look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors in just the past year. Recent awards include being named Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
COYNE PR NAMED A FINALIST FOR MIDSIZE FIRM OF THE YEAR BY PR NEWS
Parsippany, N.J., July 12, 2012 – Coyne Public Relations today announced that the agency has been named a finalist in PR News’ Platinum PR Awards program in the Firm of the Year (Midsize) category.
“Being a finalist for Firm of the Year is especially meaningful to us,” said CEO, Tom Coyne. “Recognition like this reaffirms that we are holding true to our mission statement that was put in place so many years ago. We pride ourselves on creating the best place to work for our employees. By doing this, we encourage the agency to develop and execute both creative and exciting campaigns for each and every one of our clients.”
Click here to view the complete list of this year’s Platinum PR Awards finalists. The winners and honorable mentions of the coveted Platinum PR Awards will be celebrated at a luncheon on September 14, 2012, at the Grand Hyatt in New York City from noon to 3 p.m. For more information or to register for the Platinum PR Awards Luncheon, click here.
ABOUT THE PR NEWS PLATINUM PR AWARDS
The Platinum PR Awards program is presented by PR News, the leading resource for PR professionals. PR News will be honoring top PR initiatives in more than 40 categories—ranging from anniversary campaign and crisis management to social media and word of mouth—at its benchmark-setting Platinum PR Awards on Sept. 14, 2012, at the Grand Hyatt in New York City. The finalists of the Platinum PR Awards set industry standards for excellence across all areas of PR. Finalists are from corporations, agencies and nonprofits—both large and small—that took chances, made tremendous strides in their communications efforts and understand the power of public relations.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
SOMETHING BIG IS HEATING UP AT RED ROBIN AS GOURMET BURGER BRAND NAMES COYNE PR AGENCY OF RECORD
Parsippany, N.J., June 4, 2012 – Coyne Public Relations today announced that it has been named public relations agency of record for Red Robin Gourmet Burgers, Inc. After winning the competitive pitch, Coyne PR has been tasked with spearheading the development, implementation and ongoing evaluation of a fully integrated, brand-centric marketing and PR campaign. The agency’s responsibilities will include campaign planning and management, national and grassroots program execution, media relations, promotions and events, and all other PR-driven initiatives.
“We are excited to be working with Coyne PR as we re-energize our great American restaurant brand,” said Denny Post, Red Robin senior vice president and chief marketing officer. “We recognized our need for a strategic, proactive public relations agency with the intellect, creativity, media savvy and campaign track record to support our efforts. We truly believe we have found the right agency and strategic partner to help us rekindle the energy, irreverence and fun of the Red Robin brand.”
The team at Coyne flew right into action and has already begun to develop new creative strategies and ideas for the gourmet burger brand surrounding brand loyalty and awareness.
“Red Robin has a great reputation with its loyal fans and the PR possibilities are endless, as we look to introduce the chain to an even broader audience,” said Tom Coyne, CEO at Coyne PR. “We look forward to building and executing a strong campaign that achieves remarkable results and builds great buzz for the restaurant both nationally and on the local level.”
ABOUT RED ROBIN:
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the gourmet burger expert, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment welcoming to guests of all ages. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages. There are more than 460 Red Robin® restaurants located across the United States and Canada, including corporate-owned locations and those operating under franchise agreements.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
COYNE PR HONORED TO TAKE HOME THREE PRSA-NY BIG APPLE AWARD RECOGNITIONS
Parsippany, N.J., May 29, 2012 – Coyne Public Relations President Richard Lukis today announced that the agency received three accolades from the 2012 PRSA-NY Big Apple Awards, which were created in 1988 to encourage excellence in public relations. Coyne PR won one Big Apple Award and two Honorable Mentions in this year’s competition.
Now in its 25th year, the Big Apple Awards are recognized as one of the highest honors in public relations. The 2012 competition was open to all public relations professionals in New York, New Jersey and Connecticut for programs created in 2011 and implemented anywhere in the world.
“We are elated with the recognition we received on behalf of our clients at this year’s PRSA-NY Big Apple Awards,” said Lukis. “These awards serve as an impressive honor for our teams and the work they do to achieve our clients’ objectives on a daily basis.”
Coyne PR took home the following accolades in the 2012 PRSA-NY Big Apple Awards competition:
BIG APPLE AWARD
- Internal Communications: Business – Pfizer Legal Alliance, Communicating Value in the Absence of a Billable Hour Model
- Marketing Consumer Services: Healthcare – WebMD & Sanford Health, Raising FIT Kids
- Reputation and Brand Management: Campaigns with Budgets of $100,000 or Less – Banfield Pet Hospital, State of Pet Health Report
ABOUT THE PRSA-NY BIG APPLE AWARDS:
The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. Now in its 25th year, a Big Apple Award is recognized as one of the highest honors in public relations. Over the years, more than 1,000 winning programs have solved problems, changed opinions and created business opportunities. The 2012 Big Apple Awards competition was open to all public relations professionals in New York, New Jersey and Connecticut for programs created in 2011 and implemented anywhere in the world. Most or all of the strategic work on the programs should have been performed by professionals in the tri-State Area. Professionals located outside the tri-state area are eligible to submit programs, if, and only if, their program was implemented primarily in the tri-state area.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
CHRISTOPHER & DANA REEVE FOUNDATION NAMES COYNE PR
AGENCY OF RECORD
Parsippany, N.J., May 8, 2012 – Coyne Public Relations today announced that it has been named agency of record for the Christopher & Dana Reeve Foundation. Coyne PR will support the Foundation’s brand building initiatives, programs and services, and research efforts through public relations, media relations and strategic counsel.
“The Christopher & Dana Reeve Foundation launched the modern day movement in spinal cord injury and advocacy, and possesses a reputation and legacy that is unsurpassed in the space,” said Kevin Lamb, vice president, health division, Coyne PR. “It’s a privilege to help build the next chapter in this organization’s story and advance the movement in spinal cord injury; and exciting to spread the word about the tremendous advances being made every day in SCI.”
The Christopher & Dana Reeve Foundation is dedicated to curing spinal cord injury by funding innovative research, and improving the quality of life for people living with paralysis through grants, information and advocacy. Its annual fund raising efforts have raised millions of dollars to fund research and quality of life programs, and its services such as its Paralysis Resource Center (PRC) promote the health and well-being of people living with a spinal cord injury, mobility impairment, and paralysis by providing comprehensive information, resources and referral services.
"We are very excited to be working with Coyne PR,” said Maggie Goldberg, SVP, Marketing and Communications the Christopher & Dana Reeve Foundation. “Coyne's prestigious reputation is well-documented throughout the industry and we’re looking forward to working with our new partner to advance the Reeve Foundation's brand and public awareness initiatives, and join Coyne's long list of success stories."
The account will be handled by Coyne’s health division, and will blend expertise and counsel from the division's medical & science and advocacy & cause specialties. The agency currently serves numerous leading non-profit and advocacy organizations including Breastcancer.org, the world’s largest online breast cancer community; The Sanford Foundation and the Edith Sanford Breast Cancer Foundation; and The Valerie Fund, among others.
ABOUT THE CHRISTOPHER & DANA REEVE FOUNDATION
The Christopher & Dana Reeve Foundation is dedicated to curing spinal cord injury by funding innovative research, and improving the quality of life for people living with paralysis through grants, information and advocacy. For more information, and to review the entire list of Quality of Life grant recipients, please visit our website at www.ChristopherReeve.org or call 800-225-0292.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
Coyne PR Recognized with Two Bulldog Award Honors
Parsippany, N.J., May 3, 2012 – Coyne Public Relations President Richard Lukis today announced that the agency received two accolades from the 2012 Bulldog Awards, which honors excellence in media and public relations. Coyne PR won one Silver Award and one Honorable Mention in this year’s competition.
The Bulldog Awards are judged exclusively by working journalists and bloggers. This year’s judges represented organizations including The New York Times, National Geographic Traveler and CNN, among others.
“Receiving recognition from the Bulldog Awards is especially exciting because it’s the media recognizing the best in our industry,” said Lukis. “We strive to get our clients everywhere they want to be, and the 2012 Bulldog Awards affirmed that we are doing just that, and doing it well in the eyes of the media.”
Coyne PR took home the following awards in the 2012 Bulldog Awards competition:
SILVER AWARD
- Best Campaign Under $100,000: Babycenter’s What’s in a Name?
HONORABLE MENTION
- Best Health, Medicine & Fitness Campaign: Banfield Pet Hospital Reveals the State of Pet Health
ABOUT THE BULLDOG AWARDS:
Winners of the 2012 Bulldog Awards for Excellence in Media and Public Relations Campaigns enter a pantheon of exemplary practitioners. Winners were chosen from hundreds and hundreds of entries representing the very best strategic and tactical prowess that PR and corporate communications has to offer. Campaigns were judged by dozens of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity. Winning entries will be covered in the 2012 Bulldog Awards “Hall of Fame” magazine.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
Coyne PR Honored with Five Pyramid Award Accolades
Parsippany, N.J., May 3, 2012 – Coyne Public Relations received five accolades at the 2012 Pyramid Awards, which recognizes excellence in public relations and communications in New Jersey. Coyne PR won four Pyramid Awards as well as one Honorable Mention in this year’s competition.
“We are honored to receive these awards on behalf of our clients,” said Tom Coyne, CEO of Coyne PR. “We can certainly stand a little taller knowing that we have been recognized among some of the state’s best.”
Coyne PR took home the following awards in the 2012 Pyramid Awards competition:
PYRAMID AWARDS
- Special Events: A Crowning Moment for Burger King
- PR On a Shoestring Budget: Breastcancer.org Drives Engagement Beyond October
- Media Relations: Children’s Advil Offers a Dose of Fever Relief for Parents
- Digital Communications/Social Media: Burger King’s Getting People to “Like” Us
- Marketing Communications: Banfield Pet Hospital Reveals the State of Pet Health
ABOUT PRSA NJ:
The New Jersey chapter of PRSA was founded in 1960 and represents business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations. Its parent organization, PRSA, was chartered in 1947, and is the world’s largest public relations professional organization, with more than 21,000 members organized into 110 chapters and 10 districts nationwide. In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time. PRSA NJ established the Pyramid Awards in 1989 to recognize public relations excellence in New Jersey. Since then, the Pyramids have become the state's most prestigious communications award. The Pyramids also recognize the Public Relations Person of the Year and the winners of the PRSA NJ Service Award and Award of Excellence.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
Stanley Steemer Names Coyne PR Agency of Record
Parsippany, N.J., April 11, 2012 – Coyne Public Relations today announced that it has been named agency of record for Stanley Steemer. Coyne PR will be handling all public relations and social media programming for the brand.
“As the nation’s largest provider of professional deep-cleaning services for the home and office, we want to leverage Coyne’s ability to drive and enhance awareness of the Stanley Steemer brand through both innovative PR programs and via social media,” said Brian King, Vice President of Marketing at Stanley Steemer. “Our mission is to challenge the normal perceptions about carpet cleaning and allow the brand to move beyond, and we felt Coyne was uniquely suited to help us achieve that goal.”
The team at Coyne has already begun developing comprehensive public relations and social media plans that will establish Stanley Steemer as the industry leader through education, alignment and inspiration.
Coyne has worked deeply in various home cleaning-related businesses, including Seventh Generation, Brillo and ActiveIon Solution.
“We are excited to be working with Stanley Steemer and are eager to create and implement programs that will help them reach all of their business goals,” said Joe Gargiulo, Vice President at Coyne PR. “This is a great American story of an entrepreneur building a world-class operation that serves the deep needs of today’s homeowner, and we will bring that story to life.”
ABOUT STANLEY STEEMER:
Stanley Steamer has been making homes cleaner and healthier with professional deep-cleaning services for 65 years. In 2012, Stanley Steemer technicians removed more than 200 tons of dirt from American homes and offices. The company serves 95% of American homes and offices with over 300 locations in 48 States, performing cleaning services on carpet, tile and grout, wood floors, furniture and air ducts, in addition to water damage restoration. For more information, call 1-800-STEEMER or www.stanleysteemer.com.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
Coyne PR Honored with Three 2012 Big Apple Award Finalists
Parsippany, N.J., April 6, 2012 – Coyne Public Relations is proud to announce that it has been named a finalist for three 2012 Big Apple Awards. The Big Apple Awards are presented each year by PRSA-NY to agencies that have achieved a certain level of excellence in the industry.
“We are honored to be nominated for three Big Apple Awards this year,” said Rich Lukis, President at Coyne PR, “Becoming a finalist for the Big Apple Awards serves as an impressive recognition of the tactical programs our teams build to achieve our clients’ PR and business objectives.”
Coyne Public Relations is a finalist for the following Big Apple Awards:
- Reputation and Brand Management: Campaigns with Budgets of $100,000 or less – Banfield Pet Hospital Reveals the State of Pet Health
- Internal Communications: Business – Pfizer Legal Alliance: Communicating Value in the Absence of a Billable Hour Model
- Marketing Consumer Services: Healthcare – WebMD and Sanford Health: Raising FIT Kids
ABOUT THE PRSA-NY BIG APPLE AWARDS:
The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. The Big Apple Awards is recognized as one of the highest honors in public relations. Over the years, more than 1,000 winning programs have solved problems, changed opinions and created business opportunities. The Big Apple Awards competition is open to all public relations professionals in New York, New Jersey and Connecticut for programs created and implemented anywhere in the world.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
Coyne PR Honored with Six 2012 SABRE Award Finalists
Parsippany, N.J., April 2, 2012 – Coyne Public Relations is proud to announce that it has been named a finalist for six 2012 SABRE Awards. The SABRE Awards are presented each year to agencies that demonstrate the highest levels of strategic planning, creativity and business results.
“We are so proud of all of the hard work our teams put into the creation and execution of unique campaigns for our clients,” said Tom Coyne, CEO at Coyne PR, “Becoming a finalist in six categories for the SABRE Awards serves as prestigious recognition of the strategic programs our teams build to achieve our clients’ PR and business goals.”
Coyne Public Relations is a finalist in the following SABRE Gold Award categories:
- Corporate Reputation: Corporate Image – Banfield Pet Hospital Reveals the State of Pet Health
- Consumer Goods: Fashion & Beauty – Mary Kay Inspiring Stories Brings the Issue of Domestic Violence Into the Spotlight
- Consumer Services: Entertainment – Hard Rock celebrates its 40th Anniversary with a Nationwide Memorabilia Tour
- Earned Media: Research for Publicity – Banfield Pet Hospital Reveals the State of Pet Health
- Digital Content: Podcast/Webcast – Medco: Making Medicine Smarter
- Digital Press Kit: Digital Press Office – Medco: Making Medicine Smarter
ABOUT THE SABRE AWARDS
The SABRE (Superior Achievement in Branding and Reputation) Awards are managed by The Holmes Group, a global public relations publishing operation that provides insight and intelligence to PR professionals via a weekly electronic newsletter, its bi-weekly thought leadership “Executive Bulletin,” its annual Report Cards on the North American, European and Asia-Pacific agency businesses, and its website, at www.holmesreport.com.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
COYNE PR SCORES BIG: myFICO® NAMES COYNE PR AGENCY OF RECORD
Parsippany, N.J., March 27, 2012 – Coyne Public Relations today announced that it has been named agency of record for myFICO®, the consumer division of FICO®, which offers credit information products and services to help people understand actions they can take to protect and improve their overall financial health. Coyne PR has been tasked with supporting the significant growth of the myFICO® consumer brand (www.myfico.com).
“This is an exciting opportunity for the agency and we are thrilled to be entering into this partnership with myFICO®,” said Tom Coyne, CEO of Coyne PR. “We look forward to building and executing a creative program that exceeds their expectations in every aspect, especially increasing awareness of myFICO.com as the definitive source to help consumers manage their credit health.”
The campaign will educate consumers about the importance of the FICO® Credit Score by creating a personal connection to consumer life experiences. Coyne will support the launch of a new website for myFICO.com and also establish myFICO® as the thought leader in consumer credit education and empowerment.
About FICO
FICO (NYSE:FICO) delivers superior predictive analytics solutions that drive smarter decisions. The company’s groundbreaking use of mathematics to predict consumer behavior has transformed entire industries and revolutionized the way risk is managed and products are marketed. FICO’s innovative solutions include the FICO® Score — the standard measure of consumer credit risk in the United States — along with industry-leading solutions for managing credit accounts, identifying and minimizing the impact of fraud, and customizing consumer offers with pinpoint accuracy. Most of the world’s top banks, as well as leading insurers, retailers, pharmaceutical companies and government agencies, rely on FICO solutions to accelerate growth, control risk, boost profits and meet regulatory and competitive demands. FICO also helps millions of individuals manage their personal credit health through www.myFICO.com. Learn more at www.fico.com. FICO: Make every decision count™.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
COYNE PUBLIC RELATIONS PICKS UP THREE MERCURY AWARDS
Agency Honored for its Work with Hard Rock International
Parsippany, N.J., February 29, 2011 – Coyne Public Relations President Richard Lukis today announced that the agency received three accolades from the 25th annual International Mercury Awards Competition, which honors excellence in professional communications. This year’s judges selected the winners from over 760 entries from 21 countries. Coyne PR won two Silver Awards and one Bronze Award in this year’s competition.
“We are proud to share this wonderful recognition with one of our most tenured clients,” said Richard Lukis. “Accolades such as winning a Mercury Award prove that the great relationship between our teams and our clients is second to none.”
Coyne PR took home the following awards in the International Mercury Awards Competition:
SILVER AWARD:
- Hard Rock Celebrates its 40th Anniversary with a Nationwide Memorabilia Tour in the DVDs/Videos: In-House Production category
- Hard Rock Celebrates its 40th Anniversary with a Nationwide Memorabilia Tour in the Publicity: Media Exposure category
- Hard Rock Celebrates its 40th Anniversary with a Nationwide Memorabilia Tour in the Publicity: Anniversary category
Judging for the International MERCURY 2011/12 Awards represented the most illustrious, creative professionals in the public relations industry. Twenty-six distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging. Some of the elements considered in the judging process were: how effectively the material met the state objectives; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category. This year over 750 entries were received from 21 countries.
The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world's only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals.
The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
For Readers, By Readers: Coyne PR Named AOR for Bilbary
Parsippany, N.J., February 15, 2012 – Coyne Public Relations today announced that it has been named public relations agency of record for Bilbary, an Internet-based consumer e-book library and retail book store that allows consumers to access over 750,000 titles from any Internet-connected device. Coyne PR has been tasked with supporting the development and launch of Bilbary.com by developing creative communications designed to leverage traditional and social media.
“People are reading more than ever and what’s changing is the distribution of books, the route from author to publisher to reader,” said Tim Coates, founder of Bilbary. “We are excited to work with Coyne PR to launch Bilbary and bridge the gap between consumers, libraries and publishers in an era where digital reading dominates.”
Additionally, the agency will support marketing initiatives such as helping to build consumer, social and industry awareness, as well as providing thought leadership support.
“This is an exciting opportunity for our agency,” said Tom Coyne, CEO of Coyne PR. “We are thrilled to be playing such a significant role in the development and launch of Bilbary, and we believe this partnership will build awareness and buzz for a new generation of readers and bring Bilbary to the attention of consumers, the industry and key stakeholders.”
ABOUT BILBARY:
Bilbary is an internet-based, consumer e-book library and retail bookstore. Bilbary promotes and encourages reading by providing access to more than 750,000 e-books via e-readers, computers, tablets and smart phones for purchase or rental. Bilbary will soon offer promotions, shop windows and browsing and is intended to be a resource for readers, reading groups, libraries, schools, authors and all who enjoy and make use of books. (www.Bilbary.com)
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals. The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
BABYBJÖRN SELECTS COYNE PR
Agency to Lead PR Efforts in U.S.
Parsippany, N.J., February 6, 2012 – Coyne Public Relations today announced that it has been selected by BabyBjörn as its lead PR agency for the U.S. market. Coyne was selected following a comprehensive RFP process.
Coyne PR will develop a strategic PR campaign that will focus on advancing BabyBjörn’s position as a leader in the development of high quality and innovative products for infants and toddlers. The multi-tiered campaign will include building awareness with consumers, specifically moms, through traditional and social media channels along with developing and executing an educational and advocacy program that helps deliver BabyBjörn’s key messages to the consumer via the medical community. The Toy and Juvenile Products team will be assisted by the agency’s Health Care team to help connect with the medical community. Other elements of the campaign will include event planning and execution and trade show support.
“This is a really exciting opportunity for our team, and the agency as a whole, to work with an industry-leading brand like BabyBjörn,” said Brian Murphy, Vice President and Co-Director of the Toy and Juvenile Products team at Coyne PR. “We have a talented team in place that is eager to begin work in helping BabyBjörn achieve their goals.”
The Toy and Juvenile Products practice at Coyne PR is led by Brian and Sue Murphy, who have nearly 30 years of combined experience in the industries, having executed programs on behalf of companies and brands including Mattel, Fisher-Price, Hasbro, Graco, Matchbox, Tickle Me Elmo, and Disney, among others. BabyBjörn is the latest addition to the team’s client roster, which also includes Toys“R”Us, BabyCenter.com, Playmobil and Playmates Toys.
ABOUT BABYBJORN:
Since 1961, BabyBjörn, a family-owned Swedish company, has manufactured high quality, innovative products for infants and toddlers. Best known as makers of baby carriers, BabyBjörn carries more than 20 products in its portfolio. All BabyBjörn products are tested and certified in Sweden.
Available in 50 countries, BabyBjörn is a preferred brand with parents around the world. Their award-winning Swedish product designs guarantee quality, safety and style. BabyBjörn is headquartered in Solna, Sweden, just outside Stockholm.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals. The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
THREE COYNE PUBLIC RELATIONS EMPLOYEES APPOINTED AS 2012 OFFICERS
FOR THE NJ CHAPTER OF PUBLIC RELATIONS SOCIETY OF AMERICA
Parsippany, N.J., January 12, 2012 – Coyne Public Relations today announced that three employees were appointed as 2012 officers for the New Jersey Chapter of Public Relations Society of America (PRSA NJ), including senior vice president Tim Schramm, vice president Joe Gargiulo and assistant vice president Jill A. Kleiner, APR. The elections were held at the organization’s annual meeting for members on Dec. 2, 2011. The positions are effective as of Jan. 1, 2012.
Tim Schramm, senior vice president of Coyne PR’s food and nutrition practice, was appointed as a PRSA NJ Director-at-large. Over his career, Tim has provided strategic direction and management for many of the nation’s most well-known companies and trusted brands, including General Mills, Hershey’s, McCormick, Kraft and Campbell's, among others. Tim served on the chapter’s events committee in 2011.
Joe Gargiulo, vice president of the Coyne PR automotive / DIY group, was elected as PRSA NJ Treasurer. Gargiulo provides strategic direction for Goodyear, Bubble Wrap, AMP, BMW and all of Shell Lubricants’ leading brands, which include Pennzoil, Quaker State and Shell Rotella. In 2011, Gargiulo oversaw the organization’s events as programming director.
Jill A. Kleiner, APR, was elected as PRSA NJ Vice President. Kleiner, an assistant vice president at Coyne PR, has a strong expertise in consumer goods, specifically beauty and fashion, where she manages public relations for industry leaders Mary Kay cosmetics, Casio timepieces, Palmer’s skin care and Naturalizer. In 2011, Kleiner served as the chapter’s secretary and maintained a role on the APR committee. Kleiner earned her Accreditation in Public Relations (APR) in 2008.
“Coyne PR is thoroughly committed to PRSA NJ,” said Rich Lukis, Coyne PR President and PRSA NJ Immediate Past-president. “PRSA NJ is an excellent organization that helps advance the public relations industry. Our agency looks forward to a continued presence in the chapter.”
ABOUT PRSA NJ:
The New Jersey Chapter of the Public Relations Society of America (www.prsanj.org) was founded in 1960 and represents business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations. Its parent organization, PRSA (www.prsa.org), was chartered in 1947, and is the world’s largest public relations professional organization. Based in New York City, PRSA has nearly 32,000 professional and student members organized into more than 100 chapters nationwide, 19 Professional Interest Sections and numerous Affinity Groups. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including Medco Health Solutions, Inc., Humana, The Walt Disney Company, Goodyear, Shell Lubricants, General Mills, and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
The agency has won more than 100 honors over the past two years. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report. In 2011, Coyne PR was named Small Agency of the Year by The Holmes Report, and received the Honorable Mention for Midsize Agency of the Year by PRWeek.
Coyne PR Honored with Three 2012 PRWeek Award Finalists
Parsippany, N.J., January 06, 2012 – Coyne Public Relations is proud to announce that it has been named a finalist for three 2012 PRWeek Awards. The PRWeek Awards are given each year to the best corporate, nonprofit, agency and education teams and campaigns in the public relations industry.
“I take great pride in our work and our team and am incredibly thrilled to have three PRWeek finalists this year,” said Tom Coyne, CEO, Coyne PR. “In addition to the great campaigns we’ve done for our clients, we are especially excited to have individual and agency honors as well!”
Coyne Public Relations is a finalist in the following PRWeek Award categories:
Midsize Agency of the Year: Coyne Public Relations
Young PR Professional of the Year: Danielle Paleafico, Account Executive
Arts, Entertainment & Media Campaign of the Year: BabyCenter – What’s In A Name?
ABOUT THE PRWEEK AWARDS:
A PRWeek Award is not easy to win, nor should it be. It is the highest accolade in the public relations industry, given each year to the best corporate, nonprofit, agency, and education teams, and the work that they produce. There are only 33 trophies awarded every year, and is a unique symbol of achievement and leadership that immediately sets the winner apart from all others. The judges comprise top professionals from the agency, corporate, nonprofit, education, and government ranks, and are among the most respected people in the industry. These top practitioners come together voluntarily, donating their valuable time to grade campaigns, individuals, and teams.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Burger King Corporation, Medco Health Solutions, Inc., Goodyear Tire & Rubber Company, Shell Lubricants, General Mills, Pfizer and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals. The agency has won more than 100 industry honors over the past few years. These include being named 2009 Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
Coyne PR Named One of the Top Places to Work by PR News
Parsippany, N.J., October 14, 2011 – Coyne Public Relations is thrilled to announce that it has made PR News’ list as one of the Top Places to Work in PR for 2011. Making this year’s list was no easy feat, as the competition was fierce during one of the highest entry years ever. All Top Places to Work in PR agencies will be honored at the Awards Luncheon at The National Press Club in Washington, D.C.
“Receiving this recognition from PR News is a tremendous honor,” said Tom Coyne, CEO of Coyne PR. “This just reinforces our mission that putting your people first generates the best results for our clients and secures our position as an industry leader.”
The agency’s mission statement reads: “Our mission is not to be the best agency in America, but the best one to work for. If we are the best place to work, we will get the best people. If we have the best people, we will get the best clients. If we have the best people and clients, how can we not be the best agency in America?”
The Awards Luncheon will be held on November 30, 2011 and will recognize those agencies that match their excellent in-house and client PR work with outstanding internal efforts to support their employees’ personal success and development.
About PR NEWS:
PR News is a product of Access Intelligence LLC. Incorporating print and e-mail newsletters, magazines, directories, online services and conferences, Access Intelligence has over 100 titles serving business executives in fields including PR and media, defense, aviation, chemical, satellite and telecommunications, and healthcare. Our mission is to provide insightful marketplace analysis, enabling executives to rise above their competition.
Access Intelligence’s PR and Communications Group delivers strategies, analysis, advice, research and success stories in the PR, media and cable sectors. Other products in the group include Media Industry Newsletter (min), min's b2b as well as books, awards and events. Visit www.minonline.com for more information. In the cable TV industry, products include CableFAX Daily, CableFAX: The Magazine, Cable awards and events. Visit www.cablefax.com for more information.
About Coyne Public Relations:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including Medco Health Solutions, Inc., Humana, The Walt Disney Company, Goodyear, Shell Lubricants, General Mills, and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
The agency has won more than 100 honors over the past two years. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report. In 2011, Coyne PR was named Small Agency of the Year by The Holmes Report, and received the Honorable Mention for Midsize Agency of the Year by PRWeek.
COYNE PR GOES PLATINUM
Agency Recognized with Four Awards at the PR News Platinum PR Awards
Parsippany, N.J., September 28, 2011 – Coyne PR was recognized at the 2011 PR News Platinum PR Awards held in NYC. Coyne PR won one Platinum PR award as well as three Honorable Mentions in this year’s competition.
“It is an honor to share these outstanding recognitions with our clients,” said Tom Coyne, CEO of Coyne PR. “These awards are a tribute to our team’s outstanding creativity and hard work.”
Coyne PR took home the following awards in the 2011 PR News Platinum PR Awards competition:
PLATINUM PR AWARD
- PR on a Shoestring Budget: “Bubble Wrap Protects the Captain” on behalf of the Sealed Air Corporation
- PR on a Shoestring Budget: Goodyear Assurance “Fuel Max: Border to Border” on behalf of Goodyear Tire & Rubber Co.
- Branding Campaign: “One Mission, One Voice” on behalf of Breastcancer.org
- Midsize Agency of the Year: Coyne Public Relations
For more information on the PR News Platinum PR Awards, please click here.
About PR NEWS:
PR News is a product of Access Intelligence LLC. Incorporating print and e-mail newsletters, magazines, directories, online services and conferences, Access Intelligence has over 100 titles serving business executives in fields including PR and media, defense, aviation, chemical, satellite and telecommunications, and healthcare. Our mission is to provide insightful marketplace analysis, enabling executives to rise above their competition.
Access Intelligence’s PR and Communications Group delivers strategies, analysis, advice, research and success stories in the PR, media and cable sectors. Other products in the group include Media Industry Newsletter (min), min's b2b as well as books, awards and events. Visit www.minonline.com for more information. In the cable TV industry, products include CableFAX Daily, CableFAX: The Magazine, Cable awards and events. Visit www.cablefax.com for more information.
About Coyne Public Relations:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including Medco Health Solutions, Inc., Humana, The Walt Disney Company, Goodyear, Shell Lubricants, General Mills, and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
The agency has won more than 100 honors over the past two years. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report. In 2011, Coyne PR was named Small Agency of the Year by The Holmes Report, and received the Honorable Mention for Midsize Agency of the Year by PRWeek.
COYNE PUBLIC RELATIONS NAMED A FINALIST FOR OUTSTANDING CONSUMER CONSULTANCY OF THE YEAR GLOBAL SABRE AWARD
Parsippany, NJ – September 27, 2011 – Coyne Public Relations has been named a finalist for The Holmes Report’s Global SABRE for Outstanding Consumer Consultancy of the Year award. The winning agencies will be announced and presented at the Global SABRE Awards dinner, which is being held in conjunction with the International Communications Consultancies Organization Summit 2011, in Sintra, Portugal, on September 29 and 30. This is the first time the SABRE Awards are being held as a global competition.
“We are thrilled to be recognized in this global competition,” said Tom Coyne, CEO of Coyne PR. “It is one thing to be noticed on a local level but this goes above anything we could’ve hoped for.”
The SABRE dinner will be held on the evening of September 29, and will recognize Global Corporate, Consumer, Public Affairs, Technology, Healthcare and Digital Agencies of the Year, as well as SABRE Awards winners in close to 30 categories, the majority of them selected from among the honorees in its North America, EMEA and Asia-Pacific competitions.
ABOUT THE SABRE AWARDS
The SABRE (Superior Achievement in Branding and Reputation) Awards are managed by The Holmes Group, a global public relations publishing operation that provides insight and intelligence to PR professionals via a weekly electronic newsletter, its bi-weekly thought leadership "Executive Bulletin," its annual Report Cards on the North American, European and Asia-Pacific agency businesses, and its website, at www.holmesreport.com.
ABOUT COYNE PUBLIC RELATIONS
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including Medco Health Solutions, Inc., Humana, The Walt Disney Company, Goodyear, Shell Lubricants, General Mills, and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
The agency has won more than 100 honors over the past two years. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report. In 2011, Coyne PR was named Small Agency of the Year by The Holmes Report, and received the Honorable Mention for Midsize Agency of the Year by PRWeek.
BURGER KING CORP. CROWNS COYNE PR AS NEW PUBLIC RELATIONS AGENCY OF RECORD
Parsippany, NJ – September 20, 2011 – Coyne Public Relations today announced that it has been named public relations agency of record for Burger King Corp. (BKC) in the U.S. After winning the competitive pitch, Coyne PR has been tasked with supporting the development of a new integrated communications program that will effectively support the BURGER KING® brand’s marketing initiatives; helping to build consumer awareness of products and promotions at BURGER KING® restaurants nationwide. Additionally, the agency will provide corporate and executive communications support, as well as nutrition and issues management counsel.
“We met several smart and insightful agency teams during the course of this review process,” said Miguel Piedra, vice president, global communications, BKC. “And we believe that Coyne’s deep understanding of our business needs, along with their strategic insights and creativity are the right recipe for the BURGER KING® brand moving forward. We are excited about our partnership and look forward to beginning our collaboration with the Coyne team.”
The agency has hit the ground running, already working with BKC to develop plans in support of key initiatives throughout Q4 2011 and 2012.
“The BURGER KING® brand is one of those stellar accounts that the entire agency has really pulled together for and is truly excited and passionate about working on,” said Tom Coyne, chief executive officer, Coyne PR. “We look forward to pairing our strategic approach and imaginations with BKC’s creative minds and upcoming innovations to reinvigorate the brand and show consumers the new BURGER KING®.”
ABOUT BURGER KING CORPORATION
Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 12,300 locations serving over 11 million guests daily in 78 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In October 2010, Burger King Corp. was purchased by 3G Capital, a multi-billion dollar, global investment firm focused on long-term value creation, with a particular emphasis on maximizing the potential of brands and businesses. For more information on 3G Capital, please go to http://3g-capital.com. To learn more about Burger King Corp., please visit the company’s website at www.bk.com or follow us on Facebook and Twitter.
ABOUT COYNE PUBLIC RELATIONS
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including Medco Health Solutions, Inc., Humana, The Walt Disney Company, Goodyear, Shell Lubricants, General Mills, and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
The agency has won more than 100 honors over the past two years. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report. In 2011, Coyne PR was named Small Agency of the Year by The Holmes Report, and received the Honorable Mention for Midsize Agency of the Year by PRWeek.
NO TOYING AROUND:
COYNE PR TO SERVE AS AOR FOR PLAYMATES TOYS
Parsippany, N.J., August 29, 2011 – Coyne Public Relations today announced that it has been named agency of record for Playmates Toys Inc. The agency’s Toy practice will specifically support the Hearts for Hearts Girls™ and Teenage Mutant Ninja Turtles™ brands, and was selected based on its deep experience in both the toy and licensing categories.
“Playmates Toys is a really exciting opportunity for the Toy practice, allowing us to play on our two major strengths: toys and licensing,” said Brian Murphy, Vice President and co-director of the Toy practice at Coyne PR. “We are thrilled to be playing such a key role in the support of these two particular brands, and we truly believe this partnership will take the awareness for both of these brands to a whole new level.”
Coyne PR has been charged with raising awareness for the Hearts for Hearts Girls™, a charitable doll line and fashion collection featuring six dolls from around the world. A portion of the sale of each doll is donated to World Vision, which then funds local initiatives in each doll’s region. The team is planning on conducting a multi-tiered PR program consisting of extensive traditional and social media relations, trade show and industry award campaign support and an aggressive holiday campaign.
The agency will also lead Playmates Toys efforts around the highly anticipated upcoming re-launch of Teenage Mutant Ninja Turtles™, generating awareness and excitement for their return. The team is already working very closely with Playmates Toys and brand owner Nickelodeon. Launching in 2012, the team is in the process of developing a multi-phased program focusing on key moments in time for the brand.
ABOUT PLAYMATES TOYS
With a history of over 40 years, Playmates Toys is today among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, HEARTS FOR HEARTS GIRLS, WATERBABIES and FAMILY GUY. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including Medco Health Solutions, Inc., Humana, The Walt Disney Company, Goodyear, Shell Lubricants, General Mills, and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
The agency has won more than 100 honors over the past two years. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report. In 2011, Coyne PR was named Small Agency of the Year by The Holmes Report, and received the Honorable Mention for Midsize Agency of the Year by PRWeek.
COYNE PR NAMED AGENCY OF RECORD FOR THE SANFORD HEALTH FOUNDATION TO LAUNCH NEW BREAST CANCER INITATIVE
Parsippany, N.J., July 25, 2011 – Coyne PR has been named agency of record for the Sanford Health Foundation, the philanthropic arm of Sanford Health, the largest rural, not-for-profit healthcare system in the nation, to help launch a new national breast cancer initative. After winning the competitive pitch, the account will be led by Coyne Health, whose clients include Medco Health Solutions, Breastcancer.org, Atlantic Health Systems and Quest Diagnostics, and heavily supported by Studio C, the agency’s digital practice.
Coyne Health was brought on board to develop and launch a national integrated marketing communications initiative focusing on breast cancer. The agency was selected based on its expertise across preventative, scientific, therapeutic and advocacy in breast cancer treatment and research, as well as working with clients in health care services, hospitals, pharma and non-profits.
“We’re thrilled to be working with the Sanford Health Foundation on this new initiative to help break new ground in the fight against breast cancer and to position the Foundation and this effort at the forefront of breast cancer advocacy,” said Kevin Lamb, vice president, health practice, Coyne PR. “This effort will combine our clinical expertise in breast cancer, our strong ties to the breast cancer advocacy and patient communities, and our agency’s core DNA of creativity, consumer experience and stakeholder activation.”
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including Medco Health Solutions, Inc., Humana, The Walt Disney Company, Goodyear, Shell Lubricants, General Mills, and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
The agency has won more than 100 honors over the past two years. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report. In 2011, Coyne PR was named Small Agency of the Year by The Holmes Report, and received the Honorable Mention for Midsize Agency of the Year by PRWeek.
COYNE PR EXERCISES ITS STRATEGIC AND CREATIVE MUSCLES TO BE NAMED AGENCY OF RECORD FOR TOWN SPORTS INTERNATIONAL
Parsippany, N.J., July 11, 2011 – Coyne Public Relations today announced that it has been named agency of record for Town Sports International (TSI), operators of New York, Boston, Washington and Philadelphia Sports Clubs. The firm has been charged with establishing TSI and its brands to a position of prominence in the health club industry as the “Go-To Resource” on the subjects of exercise, health, fitness and lifestyle.
“The passion that exuded from the team for Town Sports was obvious to both me and the client, making this an ideal partnership,” said Tom Coyne, CEO, Coyne PR. “Not only are we the agency of record, but we have some lifetime members on staff, making the entire agency really excited to hit the ground running and do some really fun and creative stunts.”
In addition to day-to-day traditional and social media activities, the agency has begun an aggressive opportunistic PR campaign to continually generate buzz for the TSI brands and insert them in the issues and stories media and consumers are already talking about.
Playing on the world’s interest with the Royal Wedding, the team worked with TSI to launch a first-of-its-kind “Royal Wedding Dance Workout,” a fun, cardio workout that taught wedding staples like disco, swing, tango and country line dancing, British ballroom classics like the waltz, foxtrot and quickstep, and traditional dances found at British weddings like the Agadoo (Britain’s version of the Macarena).
Leveraging the recent news surrounding teachers and benefits, the team recently launched “a teacher benefit politicians can’t take away” – a special lifetime discounted rate for teachers of $20/month. The promotion was kicked off with a “Simon Says Workout” designed to get teachers and students active together.
ABOUT TOWN SPORTS INTERNATIONAL HOLDINGS, INC.
New York-based Town Sports International Holdings, Inc. (Nasdaq: CLUB) is a leading owner and operator of fitness clubs in the Northeast and mid-Atlantic regions of the United States and, through its subsidiaries, operated 160 fitness clubs as of December 31, 2010, comprising 108 New York Sports Clubs, 25 Boston Sports Clubs, 18 Washington Sports Clubs (two of which are partly-owned), six Philadelphia Sports Clubs, and three clubs located in Switzerland. For more information on TSI, visit http://www.mysportsclubs.com.
It's All Just Fun and Games: Coyne PR's Toy and Juvenile Products Team Adds Two New Clients
Firm to Serve as Agency of Record for NUK USA, LLC and PLAYMOBIL Inc.
Parsippany, N.J., April 6, 2011 – Coyne Public Relations today announced that it has been named agency of record for NUK USA, LLC and PLAYMOBIL USA, Inc. Both accounts will be led by Coyne PR’s Toy and Juvenile Products team.
NUK has challenged Coyne PR to position the company as a leader in developing products that promote healthy oral and overall development, and continue to build awareness with moms through traditional and social media channels. The team at Coyne has already begun developing an educational and advocacy program that helps deliver NUK’s key message to the consumer, via the medical community. The Toy and Juvenile Products team will be assisted by the agency’s Health Care team to help connect with the medical community. In addition, the team is planning an aggressive celebrity seeding campaign to help get NUK products in the hands of influential tastemakers.
For PLAYMOBIL, Coyne PR has been charged with increasing awareness, understanding and appreciation of the brand among its target audience of moms. The Toy team plans to create greater engagement with the brand and moms, communicate a clear point of difference for PLAYMOBIL compared to its competitors, and foster understanding of the quality and play value of PLAYMOBIL products. Tactics will include traditional media outreach, social media engagement, event planning and execution, trade show support and consumer contest development and implementation.
“These are two really exciting and high profile opportunities for our team, and the agency as a whole, as we foresee a chance to collaborate with expertise from other practice areas,” said Brian Murphy, Vice President of the Toy and Juvenile Products team at Coyne PR. “Both NUK and PLAYMOBIL face interesting challenges in their respective marketplaces, and we are gearing up to tackle these challenges head on and position each brand as the true leader it is poised to be.”
The Toy and Juvenile Products practice at Coyne PR is led by Brian and Sue Murphy, who have nearly 30 years of combined experience in the industries, having executed programs on behalf of companies and brands including Mattel, Fisher-Price, Hasbro, Graco, Matchbox, Tickle Me Elmo, and Disney, among others. NUK and PLAYMOBIL are the latest additions to the team’s client roster, which also includes Toys “R” Us, Babycenter.com and Crayola.
ABOUT NUK USA, LLC
For more than 50 years, NUK® has been globally recognized as a leading brand for innovative, medically-designed infant and baby-care products. The brand's award-winning pacifiers, created in collaboration with dentists and medical professionals, feature a unique orthodontic shape that supports healthy oral development. NUK® product categories extend from breastfeeding, bottles, nipples, pacifiers, and oral care to the toddler stages with cups, utensils and tableware licensed under the Gerber® Graduates® name.
As part of the Jarden Corporation family of companies, NUK® continues to build and innovate in all product categories from infant to toddlers.
ABOUT PLAYMOBIL INC.
PLAYMOBIL, Germany’s largest toy manufacturer, is headquartered in Zirndorf, Germany and has been producing and distributing toys for more than 35 years. PLAYMOBIL production is company owned and European based. The company distributes its toys to more than 70 countries and employs more than 3,000 people with subsidiaries in the United States, France, Great Britain, Belgium, the Netherlands, Luxembourg, Italy, Greece, Northern Europe, Spain, Canada and the Czech Republic. PLAYMOBIL USA toys are distributed in more than 2,200 stores nationwide including the FunPark play center in West Palm Beach, FL. For more information, please visit www.playmobil.com.
COYNE PR EXERCISES ITS STRATEGIC AND CREATIVE MUSCLES TO BE NAMED AGENCY OF RECORD FOR TOWN SPORTS INTERNATIONAL
COYNE PR’S AUTO TEAM RECOGNIZED BY PRSA-HOUSTON WITH FOUR EXCALIBUR AWARDS
Houston, TX, June 27, 2011 – Coyne Public Relations’ Auto Team received four Excalibur Awards at the 2011 PRSA Excalibur Awards Gala, which honors outstanding professional accomplishments in the development and execution of comprehensive public relations programs, individual communications tactics and recognizes outstanding individual and team achievements.
“We are honored to share these outstanding recognitions with our clients,” said Joe Gargiulo, Vice President of Coyne PR. “These awards are a testament to our team’s passion to develop creative plans and deliver great results.”
Coyne PR took home the following awards in the 2011 Excalibur Awards competition:
EXCALIBUR SILVER AWARDS
- Hitting the Jackpot with Pennzoil Ultra Launch - Product Launch Category
- Shell Lubricants, Learning Through Motorsports -Special Event/Tradeshow Category
EXCALIBUR BRONZE AWARDS
- Motor Oil Matters - For Profit PR Program/Campaign
- Motor Oil Matters - Social Media Category
ABOUT PRSA HOUSTON Founded in 1950, the Houston Chapter of the Public Relations Society of America is one of the largest and most active of PRSA's 112 chapters. PRSA Houston works to provide value, build demand and understanding for public relations. The organization provides ethical guidance, ongoing professional development activities, including an accreditation program, professional recognition through its awards program, networking opportunities and career resources for more than 450 members and students entering the field. Through the Public Relations Foundation of Houston, the organization has presented a scholarship each year since 2005 to a local student pursuing a career in public relations. For more information on PRSA Houston, visit www.prsahouston.org.
COYNE PR RECOGNIZED BY PRSA-NJ WITH EIGHT PYRAMID AWARDS
Agency Intern Named Future PR Professional of the Year
Parsippany, N.J., June 28, 2011 – Coyne Public Relations received eight accolades at the 2011 Pyramid Awards, which recognizes excellence in public relations and communications in New Jersey. Coyne PR won five Pyramid Awards as well as three Honorable Mentions in this year’s competition.
“We are honored to receive these awards on behalf of our clients,” said Tom Coyne, CEO of Coyne PR. “We can certainly stand a little taller knowing that we have been recognized among some of the state’s best.”
Coyne PR took home the following awards in the 2011 Pyramid Awards competition:
PYRAMID AWARDS
- Marketing Communications – Medical and healthcare-related products, services or ideas: What’s in Your Genes? Medco Forges a Pathway to Personalized Medicine on behalf of Medco Health Solutions
- Marketing Communications – All other products, services or ideas: Disney Parks Celebrates the Volunteer Spirit With “Give a Day – Get a Disney Day” on behalf of Disney Parks
- Media Relations – Programs targeted toward news/consumer media to promote consumer products, services, issues or advocacy: One Mission, One Voice on behalf of Breastcancer.org
- Media Relations – Programs targeted toward news/consumer media to promote consumer products, services, issues or advocacy: “Launching” Record-Breaking Thrill Ride for Stratosphere Hotel & Casino Las Vegas on behalf of Stratosphere Hotel & Casino
- Special Programs: Supports Our Troops on behalf of the Goodyear Tire & Rubber Company
HONORABLE MENTIONS
- Special Events: The Harlem Glowtrotters on behalf of Crayola, LLC
- Special Events: Snausages Turns Tradition on its Tail on behalf of Del Monte Foods
- PR On a Shoestring Budget: Goodyear Assurance Fuel Max: Border to Border on One Tank of Fuel on behalf of Goodyear Tire & Rubber Company
In addition, Megan Kelly, an intern at Coyne PR, was awarded the Future Public Relations Professional of the Year Award. The annual award honors one PRSSA student studying public relations/communications at a New Jersey college/university. Megan is a junior at Seton Hall University and vice president of the school’s PRSSA chapter. To qualify, Megan wrote a 1,000-word essay detailing her public relations plan of action “to restore confidence in BP,” following one of the largest oil spills in the Gulf of Mexico which flowed for three months in 2010. The PRSA NJ Board of Directors judged all entries on the reasoning of their position and the clarity of the writing and chose Megan’s essay above the rest.
For more information, please visit www.prsanj.org.
ABOUT PRSA NJ
The New Jersey chapter of PRSA was founded in 1960 and represents business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations. Its parent organization, PRSA, was chartered in 1947, and is the world’s largest public relations professional organization, with more than 21,000 members organized into 110 chapters and 10 districts nationwide. In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time. PRSA NJ established the Pyramid Awards in 1989 to recognize public relations excellence in New Jersey. Since then, the Pyramids have become the state's most prestigious communications award. The Pyramids also recognize the Public Relations Person of the Year and the winners of the PRSA NJ Service Award and Award of Excellence.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including Medco Health Solutions, Inc., Humana, The Walt Disney Company, Goodyear, Shell Lubricants, General Mills, and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
The agency has won more than 100 honors over the past two years. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report. In 2011, Coyne PR was named Small Agency of the Year by The Holmes Report, and received the Honorable Mention for Midsize Agency of the Year by PRWeek.
COYNE PR WINS COMPETITIVE PITCH FOR HONG KONG TOURISM BOARD
Firm Selected to Serve as Agency of Record
Parsippany, N.J., June 8, 2011 – Coyne PR today announced that it has been named agency of record for Hong Kong Tourism Board. After winning the competitive pitch, the account will be led by Coyne PR’s Travel & Hospitality team, whose clients include Hard Rock International, Disney Parks and Resorts, and South African Tourism.
Hong Kong Tourism Board plans to implement a new brand positioning to maintain and grow its popularity with key target audiences, elevating Hong Kong as Asia’s World City. Coyne PR will build Hong Kong’s brand positioning as a sophisticated and cosmopolitan city that offers an adventure around every corner, ultimately making it an indispensible part of any Asian itinerary.
“Year after year, Hong Kong is featured in leading travel magazines, broadcast programs and dedicated travel columns across the U.S.,” said John Gogarty, Executive Vice President of the Travel & Hospitality team at Coyne PR. “With Hong Kong Tourism Board’s new brand direction, we have the opportunity to take Hong Kong beyond the travel pages and into diverse consumer lifestyle media, engaging and enticing niche audiences, while still maintaining its foothold as a top destination with travel media.”
The agency has already begun working with Hong Kong Tourism Board to develop a comprehensive PR campaign to promote Hong Kong as Asia’s World City. From an aggressive news bureau, immersive FAM trips, showcasing the city’s signature mega events and U.S.-based events, to leveraging celebrities and spokespeople for press interviews, Coyne PR will promote the kaleidoscope of culture and traditions that makes Hong Kong distinctively attractive as a holiday destination. The team will also handle crisis management for the Hong Kong Tourism Board.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including Medco Health Solutions, Inc., Humana, The Walt Disney Company, Goodyear, Shell Lubricants, General Mills, and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
The agency has won more than 100 honors over the past two years. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report. In 2011, Coyne PR was named Small Agency of the Year by The Holmes Report, and received the Honorable Mention for Midsize Agency of the Year by PRWeek.
Coyne PR Adds an Extra Dose of Expertise to its Health Practice
Assistant Vice Presidents Suzanne Jacobson and Heather Rose
Join Coyne PR
Parsippany, N.J., June 27, 2011 – Coyne Public Relations today announced that healthcare and pharmaceutical experts Suzanne Jacobson and Heather Rose have joined the agency’s Health practice as Assistant Vice Presidents, effective immediately. Suzanne and Heather will each be working on a number of accounts that the Health team has recently acquired.
“Suzanne’s ability to lead both the consumer and regulatory sides of the pharmaceutical business brings a great balance to the practice,” said Kelly Dencker, Senior Vice President and Director of Coyne PR’s Health practice. “Along with Heather’s rich experience across pharmaceutical, biotech and medical device communications and marketing, these two women will be amazing assets as we continue to grow in the category.”
Suzanne comes to Coyne PR from the MSLGROUP where she managed the day-to-day business for Daiichi Sankyo’s EVOXAC (dry mouth related to Sjögren's syndrome) and Nestlé’s Carnation Breakfast Essentials. Her prior account experience there includes work on the Bayer Diabetes Care’s three-year partnership with pop star Nick Jonas to support diabetes education/glucose monitor business; Allergan’s silicone gel-filled breast implant business, including their re-entry to the market and FDA advisory committee hearings; Sanofi’s Ambien CR; Novo Nordisk’s Vagifem (women’s health); Eli Lilly’s EVISTA/Forteo (osteoporosis) and Cialis Once-Daily; P&G’s Align (probiotics);and Inamed’s Captique (facial fillers).
Heather joins Coyne PR from Green Room Public Relations where she served as the account lead for the agency’s largest clients including Genzyme, for which she supported an investigational agent for severely high LDL cholesterol, and Sanofi, working on the oncology pipeline portfolio and marketed products. She also facilitated an internal Rapid Response Team for issues management initiatives related to a Sanofi Oncology therapeutic candidate. Prior to Green Room she worked at Communications Strategies, Inc. (CSI) and BMC Communications Group. At CSI, she directed the FDA approval and brand communications for Teva Women’s Health’s Plan B One-Step emergency contraceptive. Along with oncology and women’s health, she brings experience in CNS (central nervous system), cardiology/pulmonology, and infectious and orphan diseases.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including Medco Health Solutions, Inc., Humana, The Walt Disney Company, Goodyear, Shell Lubricants, General Mills, and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
The agency has won more than 100 honors over the past two years. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report. In 2011, Coyne PR was named Small Agency of the Year by The Holmes Report, and received the Honorable Mention for Midsize Agency of the Year by PRWeek.
Coyne PR Wins South African Tourism
New Agency of Record to Bolster Awareness of South Africa
as a Leading Travel Destination
Parsippany, N.J., May 10, 2011 – Coyne Public Relations today announced that it has been named agency of record for South African Tourism. The account will be led by Coyne PR’s Travel & Hospitality team, whose clients include Disney Parks and Resorts and Hard Rock Hotels & Casinos.
South African Tourism has charged the team at Coyne PR with spotlighting the country’s scenic beauty, diverse wildlife, kaleidoscope of cultures and heritages, the great outdoors, sport and adventure opportunities, eco-tourism and conference facilities. Education will be the cornerstone of the South African Tourism PR campaign in the U.S., showcasing an incomparable array of activities and adventures not available anywhere else in the world. Ultimately, the agency will seed curiosity and interest in Americans, driving value-for-money offerings and creating the urgency to travel to South Africa while conveying the message that “it’s possible.”
“We are thrilled to be working with South African Tourism to promote travel to such an incredible country,” said John Gogarty, Executive Vice President of the Travel & Hospitality team at Coyne PR. “This opportunity is unique and particularly exciting for the team because we’re not just looking to generate buzz for a destination, but to create a real connection between American travelers and South Africa, its culture and diverse experiences.”
South African Tourism is working with the agency to finalize a comprehensive program to educate American consumers and press on South Africa’s many attractions and experiences. The campaign will seek to develop a distinct and compelling persona for South Africa that is recognizable and relatable to Americans, and will be supported by consumer and trade events, media tours, sponsorships, partnerships, and news bureau services throughout the year.
“We are pleased to welcome Coyne PR as our agency of record,” said Sthu Zungu, President of South African Tourism for North America. “Coyne’s big thinking and experience, both in and out of the travel industry, makes them the perfect choice to help us to strengthen our brand and further grow the positivity for our destination following the success of last year’s FIFA Wold Cup.”
ABOUT SOUTH AFRICAN TOURISM
South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. For more information visit www.southafrica.net and join us on Facebook at www.facebook.com/visitsouthafrica.
Coyne PR Named Among Top Five Best Places to Work in New Jersey
Agency Jumps to #3 in the NJBIZ Annual Rankings
Parsippany, N.J., April 27, 2011 – Coyne PR today announced that it has been named the #3 Best Place to Work in New Jersey in the small/medium-size category, by NJBIZ. This is the fourth consecutive year that the agency has been included in the list, and a substantial jump from 2010’s #7 ranking.
The Best Places to Work in New Jersey survey and award program identifies, recognizes and honors the top places of employment in New Jersey that benefit the state's economy, its workforce and businesses. The program is made up of 70 companies split into two groups: 29 small/medium-sized companies (15-249 employees) and 41 large-sized companies
(more than 250 employees).
“The PR industry does not typically make it easy to have a career and a life, so the mission of this agency has always been to create a firm where people could enjoy both,” said Tom Coyne, CEO of Coyne PR. “Receiving this recognition on the heels of the tremendous year we had in 2010 proves that you can put your people first and still achieve industry-leading results and profitability.”
Companies from across the state entered the two-part process to determine the 70 Best Places to Work in New Jersey. The first part consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems and demographics. This phase was worth approximately 25 percent of the total evaluation. The second part consisted of an employee survey to measure the employee experience. This phase was worth approximately 75 percent of the total evaluation. The combined scores determined the top companies and the final ranking.
The overall registration and survey process was managed by Best Companies Group (BCG). BCG also analyzed the data provided and used their expertise to determine the final rankings.
For more information on the Best Places to Work in New Jersey 2011 program, please visit www.njbiz.com/events
.
ABOUT NJBIZ:
NJBIZ is New Jersey's only weekly business journal covering the entire state and was founded in 1987. The publication has received numerous statewide and national awards including the 2006 Most Improved Award from the Alliance of Area Business Publications. NJBIZ provides useful and important information and services in order to create success for its customers, employees and the communities it serves.The Best Places to Work in New Jersey program recognizes employers who show a dedication to their employees’ growth and quality of life.
Coyne PR Named Small Agency of the Year by The Holmes Group
Parsippany, N.J., April 27, 2011 – The Holmes Group, whose mission is to provide the most sophisticated reporting and analysis on public relations trends and issues, has named Coyne PR Small Agency of the Year.
Holmes cited the agency’s impressive growth in 2010, and noted that the agency’s performance over the past decade has made it an obvious candidate for the award. The firm’s culture also played an important role in the decision, as it has been named best in its class to work for in the Holmes Group’s annual survey twice in the past five years and consistently finishes among the top five.
“The Holmes Group is a highly regarded and trusted institution in our industry, so this recognition holds tremendous meaning for us,” said Tom Coyne, CEO, Coyne PR. “We are so proud of our staff, thankful for our clients and thrilled to share this accolade with all of them.”
The agency is also a finalist for five SABRE Awards, which will be announced at an awards dinner on May 10 in New York City. The following campaigns are nominated:
The Pop Heard ‘Round the World: Bubble Wrap’s 50th Birthday, for Consumer Marketing of an Existing Product
Disney Parks Celebrates the Volunteer Spirit with “Give a Day. Get a Disney Day.” for Cause-Related Marketing
The Harlem Globetrotters’ Arch Nemeses Recruits a Jobless Conan O’Brien, for Publicity Stunt
Mary Kay Timewise Liquid Foundation Global Launch, for Multi-Country Campaign
Medco’s What’s in Your Genes?, for Healthcare Providers
This announcement comes on the heels of receiving the honorable mention for Midsize Agency of the Year at the 2011 PRWeek Awards.
ABOUT THE HOLMES GROUP
The Holmes Group is dedicated to proving and improving the value of public relations, by providing insight, knowledge and recognition to public relations professionals.
The Holmes Group was founded in 2000 by Paul Holmes, Editor-in-Chief and CEO, who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients.
The Holmes Group delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues.
FOR ITS UNWAVERING LOYALTY TO CLIENTS AND THEIR CAMPAIGNS, COYNE PR RECOGNIZED WITH NINE BULLDOG AWARD HONORS
Agency Honored for its Work with Hard Rock International, Bubble Wrap,
Goodyear, Del Monte Foods’ Milk-Bone and Snausages Brands
and Stratosphere Hotel and Casino Las Vegas
Parsippany, N.J., April 5, 2011 – Coyne Public Relations President Richard Lukis today announced that the agency received nine accolades from the 2011 Bulldog Awards, which honors excellence in media and public relations. Coyne PR won three Gold Awards, two Silver Awards, one Bronze Awards and three Honorable Mentions in this year’s competition.
The Bulldog Awards are judged exclusively by working journalists and bloggers. This year’s judges represented organizations including The New York Times, National Geographic Traveler and CNN, among others.
“Receiving recognition from the Bulldog Awards is especially exciting because it’s the media recognizing the best in our industry,” said Richard Lukis, President of Coyne PR. “We strive to get our clients everywhere they want to be, and the 2011 Bulldog Awards affirmed that we are doing just that, and doing it well in the eyes of the media.”
Coyne PR took home the following awards in the 2011 Bulldog Awards competition:
GOLD AWARDS:
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Best General Consumer Campaign: “The Pop Heard ‘Round the World: Bubble Wrap’s 50th Birthday” on behalf of Sealed Air Corp.
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Best Use of Broadcast Video/Internet – Business/Consumer: “The Pop Heard ‘Round the World: Bubble Wrap’s 50th Birthday” on behalf of Sealed Air Corp.
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Best Response to Breaking News: “Protecting the Captain” on behalf of Sealed Air Corp.
SILVER AWARD:
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Best Arts & Entertainment Campaign: “Milk-Bone Shows the World ‘Through a Dog’s Eyes’” on behalf of Del Monte Foods
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Best Campaign Under $100,000: “The Pop Heard ‘Round the World: Bubble Wrap’s 50th Birthday” on behalf of Sealed Air Corp.
BRONZE AWARD:
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Best Arts & Entertainment Campaign: “Hard Rock International Celebrates Ringo Starr’s 70th Birthday” on behalf of Hard Rock International
HONORABLE MENTIONS:
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Best Special Event/Stunt: “Snausages Man Sled Race” on behalf of Del Monte Foods
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Best New Product Launch – Business: “Going to New Heights: Coyne PR Launches Record-Breaking Thrill Ride for Stratosphere Hotel & Casino Las Vegas” on behalf of Stratosphere Hotel and Casino Las Vegas
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Best Campaign Under $10,000: “Goodyear Border to Border” on behalf of Goodyear Tire & Rubber Co.
ABOUT THE BULLDOG AWARDS:
Winners of the 2011 Bulldog Awards for Excellence in Media and Public Relations Campaigns enter a pantheon of exemplary practitioners. Winners were chosen from hundreds and hundreds of entries representing the very best strategic and tactical prowess that PR and corporate communications has to offer. Campaigns were judged by dozens of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity. Winning entries will be covered in the 2011 Bulldog Awards “Hall of Fame” magazine.
COYNE PR’S ANDREW TESTA NAMED
THE 2011 YOUNG PR PROFESSIONAL OF THE YEAR BY PRWEEK
Agency Also Takes Home Honorable Mention in Midsize Agency of the Year Category
Parsippany, N.J., March 11, 2011 – PRWeek, the nation’s leading PR industry trade publication, named Account Executive Andrew Testa Young PR Professional of the Year last night at Sheraton New York Hotel & Towers in New York City at the annual PRWeek Awards dinner.
“I am so honored to have been chosen by PRWeek as Young PR Professional of the Year. I am especially proud to win it for those who trusted me with our accounts, spent valuable time guiding me and coaching me, and accelerated my learning curve by putting me in the best positions to succeed, learn and grow,” said Andrew Testa, Account Executive, Coyne PR. “This is a highlight that will stay with me for a long time, and continue to motivate me to stay focused and do great work for my clients.”
The judges were impressed by Andrew’s work in both traditional and new media, the results he has generated for campaigns he works on and his collaboration with teams across the agency’s practice areas. Andrew has also received his Accreditation in PR this year, making him one of the youngest PR professionals to do so.
Andrew has worked for clients including Shell Lubricants, Sealed Air Corp., Goodyear, AMP Energy, Mountain Dew and Turner Sports, among others. He is an active member of PRSA-NJ and an alumnus of Seton Hall University who continues to give back to the school by speaking at roundtables, attending career fairs and PR events and even teaching classes on media relations.
Out of the five categories it was nominated for, Coyne also received honorable mentions for Midsize Agency of the Year and Public Affairs Campaign of the year for Seventh Generation’s Million Baby Crawl for Chemical Reform.
Midsize Agency of the Year Honorable Mention Coyne PR grew revenue by more than 30 percent last year, making it one of the most successful years in agency history. Key senior-level hires expanded service offerings, including senior vice presidents of health care and digital creative, as well as the creation of a new position, executive vice president of client strategy. In addition to numerous successful campaigns for its clients, the agency maintained a 93 percent employee retention rate, based on numerous initiatives the agency has in place to ensure that Coyne PR is where the staff and clients want to be.
Public Affairs Campaign of the Year Honorable Mention
Seventh Generation’s Million Baby Crawl for Chemical Reform was a campaign designed to influence Congress to overhaul the nation’s outdated chemical law, the Toxic Substances Control Act (TSCA) and educate parents about the toxins in their homes and help gain awareness and support for new legislation. Tactics included virtual pledges and babies crawling on Washington, DC, creation of MillionBabyCrawl.com, events, media relations, videos, online ads and a Twitter part to drive engagement. Results included 26,000 virtual crawlers, 70 million media impressions and 3,539 tweets, with at-home parties drawing in 15,000 people.
“As always, we had a great time at the PRWeek Awards, and it was wonderful that the whole agency was there to cheer Andrew on for his big moment.” said Tom Coyne, CEO of Coyne PR. “I’m so proud of the work my staff does for all of our clients, and it is a privilege to be recognized by PRWeek.”
ABOUT THE PRWEEK AWARDS
A PRWeek Award is the highest accolade in the PR industry, given each year to the best corporate, nonprofit, and agency teams, as well as to the campaigns that they produce. The Awards highlight the important work done by PR professionals every day.
The judges comprise top professionals from the agency, corporate, nonprofit, education, and government ranks, and are among the most respected people in the industry. These top practitioners come together voluntarily, donating their valuable time to grade campaigns, individuals, and teams.
THE MERCURY IS RISING FASTER THAN ON A SUMMER DAY IN AUGUST,
AS COYNE PUBLIC RELATIONS PICKS UP ELEVEN MERCURY AWARDS
Agency Honored for its Work with Disney Parks, Hard Rock International,
Goodyear, Crayola, PepsiCo’s AMP Energy, Del Monte Foods’ Milk-Bone
and Stratosphere Hotel and Casino Las Vegas
Parsippany, N.J., February 17, 2011 – Coyne Public Relations President Richard Lukis today announced that the agency received 11 accolades from the 24th annual International Mercury Awards Competition, which honors excellence in professional communications. This year’s judges selected the winners from over 760 entries from 21 countries.
Coyne PR won five Gold Awards, one Silver Awards, one Bronze Awards and three Honorable Mentions in this year’s competition. In addition, one Grand Award is presented to the best overall campaign for each category. Coyne PR received a Grand Award in the Publicity category for its work with Hard Rock International to celebrate Ringo Starr’s 70th birthday.
“We are proud to share this wonderful recognition with our clients,” said Richard Lukis, President of Coyne PR. “We are so thankful to have clients that allow us to flex our creativity, push PR’s boundaries and be a true partner to them every day. This combination is what has led to all of these accolades from the Mercury Awards.”
Coyne PR took home the following awards in the International Mercury Awards Competition:
GRAND AWARD:
- Hard Rock International’s Celebration of Ringo Starr’s 70th Birthday, for Publicity, Celebrity Campaign
GOLD AWARDS:
- Hard Rock International’s Celebration of Ringo Starr’s 70th Birthday, for Publicity, Celebrity Campaign
- Goodyear’s ‘Get there’ Awards, for Publicity, Media Exposure
- Disney Parks “Give a Day. Get a Disney Day.” for Publicity, Tourism
- Crayola’s Solar Farm Unveiling, for Publicity, Special Event
- PepsiCo’s AMP Energy Juice Launch, for Publicity, Product Launch
SILVER AWARD:
- Del Monte Foods’ Milk-Bone Shows the World “Through a Dog’s Eyes”
BRONZE AWARD:
- Goodyear’s Border to Border on One Tank, for Special Events, Brand Awareness/Recognition
HONORABLE MENTIONS:
- Hard Rock International’s Celebration of Ringo Starr’s 70th Birthday, for Publicity, Media Exposure
- Stratosphere Hotel and Casino Las Vegas’ Record-Breaking “Launch” of SkyJump Thrill Ride, for Campaigns – Corporate/Commercial, Media Relations
- Crayola Glowtrotters, for Publicity, Product Launch
ABOUT THE MERCURY AWARDS:
Judging for the International MERCURY 2010/11 Awards represented the most illustrious, creative professionals in the public relations industry. Twenty-six distinguished public relations, marketing, and advertising agencies, as well as corporate communications departments and public affairs offices participated in the judging. Some of the elements considered in the judging process were: how effectively the material met the state objectives; how well the material was communicated to the designated audience; use of imaginative and original solutions; and the overall expression of the message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged scores. Grand Awards were selected from the top scoring gold winners in each category. This year over 750 entries were received from 21 countries.
The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world's only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.
About Coyne Public Relations:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne Public Relations consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including Medco Health Solutions, Inc., Humana, The Walt Disney Company, Goodyear, Shell Lubricants, General Mills, and Hard Rock International look to Coyne Public Relations to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
The agency has won more than 100 honors over the past two years. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report. Coyne PR has also been named a finalist for the 2011 Midsize Agency of the Year by PRWeek.
In an Eggshell: Eggland's Best Names Coyne Public Relations to Serve as Agency of Record
Brand Cites Desire to Communicate with Consumers in a Relevant and Creative Way as Rationale for Selecting Coyne PR
Parsippany, N.J., January 24, 2011 – Coyne Public Relations today announced that it has been named agency of record for Eggland’s Best, Inc. (EB), America’s No. 1 branded egg. The agency will be focused on communicating the brand’s unique benefits and key differentiators to consumers and influencers. The account will be led by Coyne PR’s food and nutrition group.
“This is an exciting opportunity for the agency’s food and nutrition team and we are thrilled to be entering into this partnership with Eggland’s Best,” said Tom Coyne, CEO of Coyne PR. “We look forward to building and executing a program that exceeds Eggland’s Best’s expectations in connecting with consumers and influencers to build healthy opinions for the brand and helping to demonstrate why they are the better egg.”
The agency has hit the ground running, already developing a range of activities for the brand, including working with registered dietitians, creating and participating in editor events, identifying spokespeople and conducting various traditional and social media activities. In addition, the team is developing a plan to raise awareness for EB’s support of the Susan G. Komen for the Cure®.
“We were impressed with Coyne PR’s credentials in the food and nutrition space as well as their enthusiasm for the brand, and look forward to working together to build on the success of Eggland’s Best,” said Charles T. Lanktree, president and CEO of Eggland’s Best.
ABOUT EGGLAND’S BEST
Eggland’s Best is the No. 1 branded egg in the U.S. and is an excellent source of Vitamin D, E, and B12 and a good source of riboflavin. EB eggs have 25 percent less saturated fat and more than two times Omega-3 than ordinary eggs. Eggland’s Best eggs are the recipients of many awards including the Gold Medal for superior taste, appearance and freshness from The American Masters of Taste; the Good Housekeeping Seal from Good Housekeeping Research Institute; one of the 25 Healthiest Foods for Women by Prevention magazine (2010); one of the Top 125 Foods for Men in the Men’s Health annual nutrition awards for six consecutive years (2005-2010); ”Best Egg” by Men’s Health magazine on their list of Top 20 Organic Foods (2010); one of the top 125 Best Packaged Foods For Women according to Women’s Health magazine (2010) a top five “superfood” picks according to American Baby magazine (2010); and the National Health & Wellness Club Stamp of Approval for flavor, quality and nutrition.
The distinctive “EB” stamp on the shell assures consumers that the eggs meet the highest standards of taste, nutrition and quality. Eggland’s Best hens are fed a strictly controlled, high-quality, all-natural, all-vegetarian diet without added hormones, antibiotics or steroids of any kind. EB eggs are available in large, extra large, jumbo, cage free and organic varieties, and are certified as Kosher. For more information, visit www.EgglandsBest.com.
Coyne Public Relations Adds Veteran Executive Producer to its Expanding Digital Practice
Parsippany, N.J., January 20, 2011 – Coyne Public Relations today announced that broadcast veteran Michelle Cohen has joined the agency’s digital practice as Executive Producer, effective immediately.
As the latest member to join the rapidly growing Digital Team at Coyne PR, Cohen’s role greatly enhances the agency’s digital content offering. A seasoned veteran, she has hit the ground running, already producing content for clients such as Hard Rock International, Medco Health Solutions, Best Friends Animal Hospital and Yoplait Kids.
“Michelle’s impressive experience and skill set add a whole new layer to our digital practice and client services,” said Tom Coyne, CEO of Coyne Public Relations. “From digital to traditional media and packages, both new and existing clients will benefit from Michelle’s expertise.”
Michelle joins Coyne Public Relations from Edelman, where she was charged with leading multi-video, multi-camera, studio productions, Webisodes, PSA’s and broadcast commercials. Prior to coming over to the public relations side, Michelle spent her days and many, many nights chasing hurricanes, interviewing celebrities, politicians, and covering breaking news stories for the “CBS Early Show.” Prior to that, she was on the news desk for “The Evening News” with Dan Rather. Michelle started her broadcasting career in 1993 with a five-year stint at CBS News Radio.
March Madness Comes Early at Coyne PR with Six Finalists
for the 2011 PRWEEK Awards
Parsippany, N.J., December 29, 2010 – Coyne Public Relations is proud to announce that it has been named a finalist for six 2011 PRWeek Awards. The PRWeek Awards are given each year to the best corporate, nonprofit, agency and education teams and campaigns in the public relations industry.
“It is always an honor to be nominated for a PRWeek Award, so we are thrilled to have six finalists this year,” said Rich Lukis, President, Coyne PR. “In addition to the great campaigns we’ve done for our clients, we are especially excited to have individual and agency honors as well!”
Coyne Public Relations is a finalist in the following PRWeek Award categories:
Midsize Agency of the Year: Coyne Public Relations
PR Professional of the Year: Tom Coyne, CEO
Young PR Professional of the Year: Andrew Testa, Account Executive
Public Affairs Campaign of the Year: Seventh Generation – Million Baby Crawl for Chemical Reform
Best Use of Audio/Video (Broadcast): Crayola – Solar Farm Unveiling
Best Use of Audio/Video (Broadcast): Stratosphere Hotel & Casino – SkyJump Las Vegas Takes Thrill Seekers to New Heights
The PRWeek Awards dinner and presentation will take place on March 10, 2011 in New York City.
ABOUT THE PRWEEK AWARDS:
A PRWeek Award is not easy to win, nor should it be. It is the highest accolade in the public relations industry, given each year to the best corporate, nonprofit, agency, and education teams, and the work that they produce. There are only 33 trophies awarded every year, and is a unique symbol of achievement and leadership that immediately sets the winner apart from all others.
The judges comprise top professionals from the agency, corporate, nonprofit, education, and government ranks, and are among the most respected people in the industry. These top practitioners come together voluntarily, donating their valuable time to grade campaigns, individuals, and teams.
Two Coyne Public Relations Employees Appointed as 2011 Officers for the NJ Chapter of Public Relations Society of America
Lukis took over the top leadership role from 2010 PRSA NJ President Ken Hunter, APR, vice president of account services for R&J Public Relations. Lukis brings 20 years of experience to the role of 2011 chapter president. Lukis, a consumer PR specialist, has worked with many of the world’s most-respected companies, including General Mills, Kraft Foods, Church & Dwight, Campbell Soup Company and Shell Oil.
Kleiner was elected as PRSA NJ Secretary. With her 2008 Accreditation in Public Relations (APR), she will also serve as co-chair on the APR Committee with leader Michele Hujber, APR, of Huber Public Relations. Kleiner’s expertise lies in consumer goods, specifically beauty and fashion, where she manages public relations for industry leaders Mary Kay cosmetics, Casio timepieces, Palmer’s skin care, Safilo / Solstice sunglasses and CURLS hair care.
“As president of PRSA NJ in 2011, I’m excited to work with our new officers and committee members to build on the momentum we’re providing for our members,” said Lukis. “The New Year will bring several new events, along with the very popular activities the PRSA NJ chapter is known for. Our goal is to develop programming that will appeal to wide ranges of our membership, as well as smaller niche groups.”
ABOUT PRSA NJ:
The New Jersey Chapter of the Public Relations Society of America (www.prsanj.org) was founded in 1960 and represents business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations. Its parent organization, PRSA (www.prsa.org), was chartered in 1947, and is the world’s largest public relations professional organization. Based in New York City, PRSA has nearly 32,000 professional and student members organized into more than 100 chapters nationwide, 19 Professional Interest Sections and numerous Affinity Groups. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States.
Coyne Public Relations Continues to Expand its Digital Practice with Industry Leading Veteran
Strategic Marketing Communications Specialist Rick Liebling Joins Coyne Public Relations from Dare Digital
Parsippany, N.J., December 14, 2010 – Coyne Public Relations today announced that digital media and PR agency veteran Rick Liebling has joined the agency’s expanding digital practice as Director of Digital Strategy, effective immediately.
As the newest addition to the Digital Team at Coyne PR, Liebling will help develop the insights and deeper strategies that will inform the agency’s digital and social plans for both new and existing clients. Liebling’s efforts will help to position social media as part of broader, integrated marketing programs that engage consumers in support of client business objectives.
“Rick’s innovation and creativity add a new depth to Coyne’s digital roster,” said Rich Lukis, president of Coyne Public Relations. “His proven track record for creating and implementing strategic programs that engage consumers with brands in a meaningful way will benefit both new and existing clients.”
Rick joins Coyne Public Relations from Dare Digital, where he served as Senior Social Media Planner. During his tenure at Dare, he was a key member of the account team that launched Sony Ericsson’s first Android OS mobile phone in the US, creating the social media strategy for the brand across multiple social networks (i.e. Facebook, Twitter, YouTube, Foursquare).
Prior to that, Liebling spent more than a decade at Taylor, providing leadership across multiple disciplines as Global Director, Client Management and Director of Digital & Emerging Media Group. Rick was directly involved with the planning, development and implementation of high-profile programs for major consumer brands, including MasterCard, Gillette, Guinness, Yahoo! and Allstate, among others. He is an active member of the Social Media Marketing community, contributing thoughts via his Twitter account (@Rick_Now) and blog (rickliebling.com).
Coyne Public Relations Reinforces Its Commitment To Client Service with the Addition of Agency Veteran Brad Buyce
Parsippany, N.J., October 21, 2010 – Coyne Public Relations today announced that senior strategist, Brad Buyce, has joined the agency as Executive Vice President of Client Services. In this newly created position, Buyce will provide overall strategic direction for existing accounts as well as program development and creative for new business opportunities. In his role as client relationship steward, he will consult with clients to provide ongoing senior-level client counsel. As a member of the agency’s Executive Leadership Team, he will support the agency’s business development efforts and consult on opportunistic endeavors.
“In maintaining our promise of unparalleled creative strategy and our commitment to client service, we continue to add talent at the most senior levels of management,” said Rich Lukis, President, Coyne Public Relations. “We’re thrilled to be adding people of Brad’s caliber who have an extensive history in the industry and a wealth of agency experience.”
Brad joins Coyne PR from PainePR, where he served as a managing partner and general manager of the agency’s NY office. During his tenure with PainePR, he oversaw agency operations, staffing and marketing, and also sat on the agency’s management team that guided agency strategy, process improvement and staff/structure decisions. Buyce was also responsible for assessing and mobilizing teams against new business leads, which included leading successful new business pitches for Sony and Cadbury.
Prior to joining PainePR, Buyce spent 12 years at Ketchum, moving up the ranks from Senior Account Executive to Senior Vice President/Associate Director, Brand Marketing Practice. While at Ketchum he managed high-profile accounts including Best Buy, Absolut Spirits Co., Cadbury-Adams, Chrysler, Philips Lighting Company, Federated Department Stores, Comcast, The Gillette Company and Visa, among others. Brad began his career at Cohn & Wolfe, developing event marketing and brand visibility programs for leading brands including Guinness, Gillette, and National hockey League.
Coyne PR "Pinks" a Relationship with BreastCancer.org to Raise Awareness for Pink Season and Rock the Ribbon
Parsippany, N.J., August 24, 2010 – Coyne Public Relations today announced that it has been selected to work with Breastcancer.org, the world's most trafficked online resource for expert-reviewed breast health and breast cancer information. The agency will be highlighting the great work that breastcancer.org is doing and maximizing media coverage for Pink Season and their Rock the Ribbon 10-Year Anniversary Celebration. The account will be led by the agency’s health care practice.
“Breastcancer.org has had a tremendous impact on raising awareness and educating the public about breast cancer,” said Rich Lukis, President of Coyne PR. “This is one of those rare accounts where helping the organization reach its goals means helping women and families affected by breast cancer, and that is something our team at Coyne PR is really passionate about.”
Coyne PR is currently developing story angles and securing interviews and article placements for Dr. Marisa Weiss, Founder and President of Breastcancer.org for October (Breast Cancer Awareness Month) issues of long-lead magazines. In addition, the team developed and is executing upon a traditional and social media strategy surrounding the Rock the Ribbon lead-up events and gala concert and fundraiser on October 30, featuring Harry Connick, Jr.
ABOUT BREASTCANCER.ORG:
Breastcancer.org is a nonprofit organization dedicated to providing the most reliable, complete, and up-to-date information about breast cancer. Our mission is to help women and their loved ones make sense of the complex medical and personal information about breast cancer, so they can make the best decisions for their lives. For more information visit www.breastcancer.org.
Lucky Number Seven: Coyne Public Relations Receives Seven PR News' Platnum PR Award Nominations
Parsippany, N.J., August 9, 2010 – Coyne Public Relations President Richard Lukis today announced that the agency was named a finalist for seven PR News’ Platinum PR Awards, across a range of categories and clients. This year’s Awards received more than 800 entries.
“We are privileged to work with clients that we have a great passion for, and who let us run with our creativity,” said Richard Lukis, president of Coyne PR. “It is an honor to have our work recognized by PR News and we are grateful to get so many nods this year.”
The following clients and campaigns were named as finalists in the PR News’ Platinum PR Awards Competition:
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Hasbro – Candy Land’s Sweet 60th Birthday Celebration, for Anniversary Campaign
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Sealed Air Corporation – The Pop Heard Round the World: Bubble Wrap’s 50th Birthday, for Anniversary Campaign
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Sealed Air Corporation – The Pop Heard Round the World: Bubble Wrap’s 50th Birthday, for Media Relations
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Medco Health Solutions – A Prescription for Change: Communicating the Safety Platform, for Branding
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Shell Lubricants – Hitting the Jackpot with the New Pennzoil Ultra Launch, for Media Event
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Shell Lubricants – The Revitalization of Quaker State, for Re-Branding
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Goodyear Tire & Rubber Co. – Goodyear “Get There” Awards, for Satellite Media Tours
The winners and honorable mentions will be announced at a luncheon ceremony on October 5 at the Grand Hyatt in New York City.
ABOUT THE PR NEWS’ PLATINUM PR AWARDS:
PR News' Platinum PR Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena. The coveted awards set the industry benchmark for excellence across all areas of PR. The winners of the Platinum PR Awards are from corporations, agencies and nonprofits large and small who took chances, made tremendous strides and understand the power of public relations.
Coyne Public Relations Expands its Digital Practice
with Industry Leading Veteran
Digital Strategist and Thought Leader Tracy Shea Joins Coyne Public Relations from Edelman Public Relations
Parsippany, N.J., July 8, 2010 – Coyne Public Relations today announced that digital media veteran Tracy Shea has joined the agency’s expanding digital practice as senior vice president of digital media, effective immediately.
In his new role at Coyne PR, Shea will be providing strategy, developing and executing digital/social media programs and adding bench strength to the agency’s digital department to further position Coyne PR as a dynamic leader in the social media and digital realm. In his leadership role, Shea looks to expand the agency's digital, social and alternative offerings.
“Tracy Shea is a very exciting addition to the agency and a real game changer for us,” said Rich Lukis, president of Coyne Public Relations. “His vast experience bridges the gap between traditional and digital media, making him a true asset to both our staff and our entire roster of clients.”
Shea joins Coyne Public Relations from Edelman Public Relations, where most recently he held the post of Senior Vice President, U.S Creative. During his tenure with Edelman, he oversaw strategy and execution for traditional and alternative content/communication. He developed interactive/digital strategies and drove creative direction and implementation for a range of high profile clients, including Starbucks, Ebay, AstraZeneca and Trojan, among others. These programs have included episodic video, user generated content, contests, sweepstakes and other viral and video-centric tactics. Successful strategies have also included public engagement, allowing the audience to craft the message, engaging in real-time discussions and transparency to build trust.
An early adopter, Shea has used the varied and rapidly changing social media trends to establish benchmarking goals of audience reach and positioning, generating buzz and "word of mouth" marketing housed where the intended audience "lives" online. Some of his successes include the development of a cross country road trip to promote Starbucks Via; the launch of a digital Newsroom for resort chain Iberostar to distribute media to broadcast, bloggers and print journalists; and the creation of distance learning vehicles to digitally engage consumers, professionals and companies in interactive forums.
Tracy is also the Creative Director and Co-Executive Producer for the Emmy Award-winning, “Toni On!” series, a global travel, lifestyle and entertainment series airing on Tribune Broadcasting affiliates and in National syndication.
Coyne PR Automotive Team Wins Four Honors at the 2010 PRSA Houston Excalibur Awards for Excellance
Recent Wins Cap 11 Awards and Honors in 2010 for Automotive Team
Parsippany, N.J., July 6, 2010 – The Coyne PR automotive team has taken home four awards in the 2010 PRSA Houston Excalibur Awards for Excellence, which honors outstanding professional accomplishments in the development and execution of comprehensive public relations programs and individual communications tactics.
“These recognitions speak to dedicated hard work and creativity devoted by our passionate team,” said Joe Gargiulo, Vice President at Coyne Public Relations. “We are proud to share these honors with our great clients.”
The Coyne PR automotive team has now amassed more than 50 industry awards in five years. Honors received in the 2010 PRSA Houston Excalibur Awards for Excellence include:
In the “Product Launch” category, Coyne PR and Quaker State have won the Gold Excalibur Award for the campaign, “The 2009 Revitalization of Quaker State.”
In the “Satellite Media Tour” category, Coyne PR and Shell Lubricants have won the Gold Excalibur Award for the campaign, “Motor Oil Matters.”
In the “External Communications Campaign” category, Coyne PR and Shell Lubricants have won the Silver Excalibur Award for the campaign, “Motor Oil Matters.”
In the “Special Event/Trade Show” category, Coyne PR and Shell Rotella have won the Bronze Excalibur Award for the campaign, “Shell Rotella Energized Protection Portfolio Launch.”
During the 2010 award season, the team took home a total of nine awards and two honorable mentions, including recent honors in the PRSA-NJ Pyramid Awards, American Marketing Association’s Houston Crystal Awards, PRSA-NY Big Apple Awards and the International Mercury Awards.
The Coyne PR automotive team’s honors in the 2010 PRSA-NJ Pyramid Awards, the annual awards ceremony from the New Jersey Chapter of PRSA celebrating excellence in public relations:
In the “Marketing Communications,” Coyne PR and Goodyear won the award for the campaign, “Goodyear Assurance Fuel Max – Going the Extra Mile.”
In the “Special Programs” category, Coyne PR and Quaker State have earned an Honorable Mention for the campaign, “Quaker State’s Wear Wars.”
In the “Media Relations” category, Coyne PR and Rain-X have earned an Honorable Mention for the campaign, “Groundhog Day Safety Campaign.”
The Coyne PR automotive team’s honors in the 2010 AMA Houston Crystal Awards, Houston’s premier event, honoring Houston’s best marketing work:
In the category of “Marketing Campaign - New Market Segment/Product Launch,” Coyne PR and Quaker State won the award for the campaign, “The Quaker State Wear Wars.”
The Coyne PR automotive team’s honors in the PRSA-NY 2010 Big Apple Awards, which recognize the accomplishments of public relations professionals in the tri-state area:
In the “Marketing and Consumer Products; Other” category, Coyne PR and Goodyear won the award for the campaign, “Goodyear Assurance Fuel Max – Going the Extra Mile.”
The Coyne PR automotive team’s honors in the 2009-2010 International Mercury Awards, which recognizes the most outstanding, creative work in communications:
In the “Publicity, Product Launch” category, Coyne PR and Goodyear won a 2010 Silver Award for the campaign, “Goodyear Assurance Fuel Max.”
In the Special Events, Brand Awarness/Recognition” category, Coyne PR and Goodyear won a 2010 Silver Award for the campaign, “Goodyear Assurance Fuel Max.
Coyne Public Relations Wins Best Paper Award at Prestigious Corporate Communication International Conference (CCI)
Agency Recognized for Social Media Thought Leadership
Parsippany, N.J., June 11, 2010 – Coyne Public Relations announced today that it has received global recognition for its thought leadership in social media at the annual Conference on Corporate Communication, held June 4 through June 7 at Wroxton College in Oxfordshire, England.
Coyne PR won first place in the Practioners category for its paper titled, “Mapping and Leveraging Influencers in Social Media to Shape Corporate Perceptions.” The paper, presented by Coyne PR Vice President Norman Booth, provides an overview of a customizable Influencer Index, a valuation algorithm to help brands identify key influencers and evaluate online conversation points.
The annual Conference on Corporate Communication is sponsored by Corporate Communication International (CCI) at Baruch College/CUNY (USA) in association with Corporate Communications: An International Journal published by Emerald Group Publishing Limited (UK). The 2010 conference attracted scholars and practitioners from around the world to exchange information and explore the influence of globalization on the corporate communication profession as it relates to theory, practice, roles, processes, and ethics.
“This award is a testament to the thought leadership that drives our strategic approach and creative thinking for each and every one of our clients,” said Richard Lukis, President of Coyne Public Relations. “This index is an invaluable tool for all companies looking to navigate the social media space to reach their consumers.”
Papers presented at the conference were included in the Conference on Corporate Communication 2010 Proceedings published by CCI. Papers are also considered for publication in Corporate Communications: An International Journal.
ABOUT CORPORATE COMMUNICATION INTERNATIONAL AT BARUCH COLLEGE/CUNY
Corporate Communication International at Baruch College/CUNY is a global center for information and knowledge on corporate communication. Devoted to the theory and practice of corporate communication, CCI provides world-class, research driven programs for corporate practitioners, scholars, students, policy makers and the general public.
Coyne Public Relations Recognized with Six Honors
at PRSA-NJ Pyramid Awards
Parsippany, N.J., June 10, 2010 – Coyne Public Relations was the recipient of six honors last evening at the Pyramid Awards, the annual awards ceremony from the Public Relations Society of America’s New Jersey Chapter celebrating excellence in public relations. The awards dinner was held at the Basking Ridge Country Club in Basking Ridge, New Jersey.
Coyne Public Relations won three Pyramid Award categories and three honorable mentions for campaigns that spanned Coyne PR’s diverse practice areas. Coyne PR’s 2010 Pyramid Award honors are:
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In the category of Marketing Communications, medical and health-related products, services, or ideas, Coyne PR and Medco Health Solutions won for the campaign, “A Prescription for Change: Communicating the Safety Platform.”
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In the Marketing Communications, all other products, services or ideas category, Coyne PR and Goodyear won for the campaign, “Goodyear Assurance Fuel Max – Going the Extra Mile.”
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In the special events category, Coyne Public Relations and Hasbro won for the campaign, “Candy Land’s Sweet 60th Birthday Celebration.”
Coyne PR also picked up three honorable mentions:
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In the media relations category, Coyne Public Relations received honorable mentions on behalf of campaigns for Casio’s Privia Digital Piano and Shell Lubricant’s (SOPUS) Rain-X Groundhog Day Safety Campaign.
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In the Special Programs category, Coyne PR and Shell Lubricants (SOPUS Products) won an honorable mention for the Quaker State Wear Wars campaign.
“We are proud to have multiple wins for such a competitive award like the Pyramids,” said Richard Lukis, president of Coyne PR. “These awards reflect our high quality of work across our many practice areas.”
The Public Relations Society of America’s New Jersey Chapter established the Pyramid Awards to recognize excellence in public relations and communications throughout the state of New Jersey. The awards are evaluated on research, planning, execution and demonstrated results, as well as the effective use of budgets and resources.
COYNE PUBLIC RELATIONS WINS SILVER ANVIL AWARD OF EXCELLENCE AND BRONZE ANVIL
Agency Earns Coveted Awards for Outstanding Campaigns for the Harlem Globetrotters and
Candy Land’s Sweet 60th Birthday for Hasbro
Parsippany, N.J., June 10, 2010 – Coyne Public Relations today announced that the agency was awarded a Silver Anvil Award of Excellence and Bronze Anvil from the Public Relations Society of America (PRSA).
The Award of Excellence, which recognizes outstanding strategic public relations planning and implementation, was presented to Coyne PR and the Harlem Globetrotters for the “Spinning the Globe: 2008-09 Tour” campaign in the Reputation/Brand Management category. The program’s year-long support included creating “Inaugural basketballs” for the hoops-loving President to being the first team to send a basketball into space, culminating in appearances on three genre mainstays – “Jon & Kate Plus 8,” “The Bachelorette,” and “Hell’s Kitchen” – before pulling off its biggest coup: placing players “Big Easy” Lofton and “Flight Time” Lang on CBS’ “Amazing Race.” The campaign garnered nearly 1.2 billion media impressions and effectively raised awareness for the classic Globetrotters brand while also re-establishing the team’s place in mainstream pop culture.
The agency was also awarded a Bronze Anvil, which honors the best public relations tactics of the year, for its work on behalf of the 60th Birthday of Candy Land. To generate awareness for the 60th Birthday of the time honored children’s game, Coyne PR turned Lombard Street, the iconic, “crookedest street in the world,” into a giant, life-sized version of the game, featuring a colored path 30,000 times the size of the actual game board.
The event for Candy Land’s 60th Birthday generated 1,500+ placements, including six national broadcast stories (CBS’ “The Early Show,” ABC’s “World News Now”, “CNN Headline News,” and Fox News Channel), local broadcast stories nationwide, and more than 400 print and online stories. The event photo was also one of Yahoo’s most e-mailed for that month.
“We are fortunate to have outstanding clients like the Harlem Globetrotters and Hasbro on our roster,” said Rich Lukis. “Both of these campaigns are the result of working not only with great brands, but with great people.”
The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. In the 60-plus-year history of the Silver Anvils, many organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, nonprofits, associations and government agencies.
ABOUT THE PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
Coyne Public Relations Wins Gold, Silver and Bronze in the 2010 Bulldog Awards
Parsippany, N.J., May 18, 2010 – Coyne Public Relations’ President Rich Lukis today announced that the agency was recently awarded four Bulldog Awards in recognition of the firm’s continued commitment to outstanding work for its clients. Coyne PR won a gold, two silver and a bronze Bulldog Award, the only industry award judged solely by media and bloggers.
“Receiving a Bulldog Award is like getting a pat on the back from our ultimate audience – the media,” said Rich Lukis. “To amass four accolades for campaigns that were so fun to create and execute against is a huge accomplishment for our teams and our clients.”
And the Coyne PR winning campaigns are…
Humana, Inc.
Coyne PR and Humana, Inc. received the Gold level award in the Best Health, Medicine & Fitness Campaign category and the Silver level award in the Best Special Event/Stunt category for the 2008 Freewheelin campaign. Freewheelin introduced the concept of bike-sharing and its health benefits to the nation by offering the premiere program opportunities at the Democratic and Republican National Conventions.
The program’s success was two-fold. The buzz surrounding the events was substantial, garnering more than 2,342 stories across print, broadcast and online media, totaling 185.7 million impressions. During the events, program participants logged more than 41,724 miles, burned more than 1.3 million calories and reduced their carbon footprint by 14.6 metric tons. All of these successes subsequently led to the establishment of permanent bike-sharing programs across the country, including at the National Parks Service in Washington, DC.
Harlem Globetrotters
Coyne PR and the Harlem Globetrotters won the Silver level award in the Best Campaign Under $10,000 category for the “Inaugural Ball” program. The program recognized President-elect Barack Obama’s proclaimed love of basketball and delivered four of the team’s iconic and patriotic-colored basketballs (one for each Obama family member) embossed with an official presidential seal to serve as the “Official Basketballs of the White House.” In addition, each member of the Globetrotters sported the same jersey number—44, in honor of the new 44th President of the United States—on Inauguration Day. In six weeks, the Globetrotters were able to generate 84 stories and more than 29.8 million impressions with a cost per thousand (CPM) of only $0.08 per impression.
The team also won the Bronze level award in the Best Arts & Entertainment Campaign category for the Harlem Globertrotter’s “Spinning the Globe” 2008-2009 Tour. Coyne PR and the Globetrotters garnered more than 1.2 billion media impressions throughout the tour and elevated awareness for the “classic” Globetrotters brand among people of all ages while re-establishing the team as part of the mainstream pop culture conversation. From becoming the first ever team to send a basketball into space (aboard the last shuttle mission to the Hubble telescope) to securing appearances on several top-rated primetime reality shows, (including “The Bachelorette” and “The Amazing Race”) the team seized every opportunity to regain pop culture relevance.
ABOUT THE BULLDOG AWARDS:
The Bulldog Awards are looking for leadership, integrity and extraordinary achievement—firms and professionals displaying breakthrough thinking, initiative, and qualities that are a credit to the PR business.
The Bulldog Awards are coveted among PR and communications professionals, because they’re the only awards judged exclusively by working journalists and now, bloggers. These judges are impartial—above the fray of industry politics. They are tough judges with high standards, but they’re unwaveringly fair—and they’re the people we most often need to impress.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne PR consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Goodyear, Shell Lubricants, Medco Health Solutions, Inc., General Mills, and Hard Rock International look to Coyne PR to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
With more than 50 industry honors, 2009 was a tremendous year for the agency. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report.
Coyne Public Relations Brings Home Two 2010 Silver Sabre Awards
Parsippany, N.J., May 14, 2010 – Coyne Public Relations is thrilled to announce that the agency brought home two Silver SABRE Awards Tuesday night. The SABRE Awards have become one of the most sought-after awards in the public relations business, and are judged on strategic approach, breakthrough thinking, executional excellence, integrity and program effectiveness.
The Harlem Globetrotters’ "Spinning the Globe" 2008-09 Tour received the Silver SABRE Award in the Entertainment category, while the agency was also received a Silver SABRE in the Healthcare Providers category for Medco Health Solutions - “A Prescription for Change: Putting Medication Safety into Practice.”
In addition to the agency’s two winning campaigns, the agency was a finalist for a Gold SABRE Award in the Publicity Stunt category for its work with Goodyear and the Goodyear Fuel Max Challenge. Coyne PR also won two Certificates of Excellence in Bronze SABRE categories: the Mary Kay College TV News Segment for Video News Production and the Crayola Back-to-School Program for Television Media Placement.
“We are so proud of all of the hard work our teams put into the creation and execution of unique campaigns for our clients,” said Coyne PR President Richard Lukis, who attended the awards dinner at Cipriani in New York City. “Winning two SABRE Awards serves as prestigious recognition of the strategic programs our teams build to achieve our clients’ PR and business goals.”
This year’s competition was particularly strong, with more than 1,600 entries overall, of which only about 20% were finalists.
ABOUT THE SABRE AWARDS:
The SABRE (Superior Achievement in Branding and Reputation) Awards are managed by
The Holmes Group, a global public relations publishing operation that provides insight and
intelligence to PR professionals via a weekly electronic newsletter, its bi-weekly thought
leadership ›executive bulletin,‹ its annual Report Cards on the North American, European
and Asia-Pacific agency businesses, and its website, at www.holmesreport.com.
In the United States, the SABREs have a 20-year history (Holmes Group chief executive
Paul Holmes previously managed the CIPRA competition)and are recognized as the most
prestigious awards for public relations programming, attracting 1800 entries each year and
drawing a crowd of close to 1000 professionals to a gala celebration in New York.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne PR consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Goodyear, Shell Lubricants, Medco Health Solutions, Inc., General Mills, and Hard Rock International look to Coyne PR to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
With more than 50 industry honors, 2009 was a tremendous year for the agency. These honors include being named Midsize Agency of the Year by PRWeek and PR News as well as Consumer Agency of the Year and Best Agency to Work For in America by The Holmes Report.
Coyne Public Relations' Digital and Design Team Wins
Five Hermes Creative Awards
Parsippany, N.J., May 7, 2010 – Coyne Public Relations is proud to announce that the agency’s internal digital and design team received recognition from the Association of Marketing and Communication Professionals with five Hermes Creative Awards. These Awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
Coyne PR’s digital and design team was honored for its work for clients including the Christopher and Dana Reeve Foundation, The Valerie Fund, Disney Parks and Red Bull Arena, as well as work done for the agency itself.
“We are proud to be among those honored in this year’s competition, and are particularly excited about the recognition this brings to our non-profit clients,” said Tom Coyne, CEO of Coyne PR. “The agency was built on creativity, and we are thrilled to see our digital and design team rewarded for their creative efforts for our clients.”
There were over 3,600 entries from throughout the United States and several other countries in the Hermes Creative Awards 2010 competition. Winners were selected from 144 categories in seven forms of media and communication efforts – advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.
Coyne PR took home the following awards in the Hermes Creative Awards competition:
Platinum Awards
Christopher and Dana Reeve Annual Report for the Christopher and Dana Reeves Foundation
Flat Stanley Press Kit for Adventures by Disney
Gold Awards
Red Bull Arena Creative Mailer
Whoopi Goldberg PSA, for the Valerie Find
Honorable Mention
Coyne PR Agency Sizzle Reel
Coyne Public Relations Expands its Food and Beverage Practice with Key Senior Hire
Industry Veteran Melissa McAllister Wieler Joins Coyne Public Relations
Parsippany, N.J., April 21, 2010 – Coyne Public Relations today announced that Melissa McAllister Wieler, an 18-year veteran in food/beverage and consumer products communications, has joined the agency’s food and beverage practice as vice president, effective immediately.
“We are pleased to add such a strong PR professional with deep knowledge of the food and beverage category to our agency,” said Rich Lukis, president of Coyne Public Relations. “She will be a valuable resource not just to our food and beverage practice, but to the agency as a whole.”
McAllister Wieler will join the agency’s New York City office to manage the beverage brands of PepsiCo (AMP Energy and Mountain Dew) in addition to Cascadian Farm and ShopRite. Her deep expertise includes strategic planning, nutrition education campaigns, media relations, cultivating and managing alliances and partnerships and special events management.
McAllister Wieler joins Coyne PR from Pollock Communications, where most recently she held the post of senior vice president. During her 12-year career at Pollock Communications, she developed and managed a variety of public relations programs including health professional and consumer nutrition education programs, new product launches and consumer awareness programs. She orchestrated three International Scientific Symposia for the Tea Council of the USA with partnership support from key research and governmental organizations including the American Cancer Society, the Nutrition Committee of the American Heart Association and the US Department of Agriculture. Additionally, McAllister Wieler oversaw major account strategy for clients including USA Rice Federation, Masterfoods USA, and executed new product launches/restages for Häagen-Dazs, Progresso and Tropicana North America, among others.
Prior to Pollock Communications, McAllister Wieler worked at Marina Maher Communications and Golin/Harris Communications for clients including Seagram Classics Wine Company, Nabisco Food Corp., Hershey USA and the North American Olive Oil Association. McAllister Wieler holds a Bachelor of Arts in English and Creative Writing with a minor in Communications from the State University of New York, College at New Paltz.
The Coyne Public Relations Automotive Team Revs Up its Practice
with Key Promotion
Geoff Phelps Named Vice President
Parsippany, N.J., April 14, 2010 – Parsippany, N.J., April 14, 2010 - Rich Lukis, President of Coyne Public Relations, today announced the promotion of Geoff Phelps to Vice President, effective immediately. Since joining Coyne Public Relations in February 2006, Phelps has been instrumental in the development and success of numerous initiatives for the Goodyear Tire & Rubber Co. and Shell Lubricants.
Through his leadership, public relations has become a highly visible component of the marketing efforts for Goodyear. Most recently, Phelps led the efforts for the Goodyear ‘Get There’ Awards, a program established to honor the people who have had a positive influence on Olympic athletes. Phelps also recently spearheaded the Motor Oil Matters (M.O.M.) initiative for Shell Lubricants, a campaign that has since been expanded.
“Geoff has been an exceptional leader of the automotive team, and has earned the trust and respect of our clients,” said Joe Gargiulo, Vice President, Coyne Public Relations. “Geoff’s proven track record has positioned him as a true asset to our clients and the agency as a whole.”
Phelps will continue to be responsible for the Goodyear account as well as expanding business from Shell Lubricants and Sealed Air Corporation. During his tenure, Phelps and the Goodyear PR team have been the recipient of 15 industry awards, including a 2009 PRWeek Award for “Best Use of Broadcast.”
Sweet Georgia Brown! Coyne Public Relations and the Harlem Globetrotters Named a Finalist in the 2010 SIlver Anvil Awards
Parsippany, N.J., April 5, 2010 – Coyne Public Relations President Richard Lukis today announced that the agency was named a finalist in the 2010 Silver Anvil Awards in the Reputation and Brand Management category for its PR support of the Harlem Globetrotters 2008-09 “Spinning the Globe” Tour.
“We are extremely proud of the work we have done with the Harlem Globetrotters,” said Richard Lukis, president of Coyne PR. “We are honored to be among those recognized by the Public Relations Society of America, and for working with a client that allows us to have so much fun and help take them to unexpected places.”
The campaigns throughout the 2008-09 season included honoring the first African-American President (a noted basketball fan), becoming the first team to send a basketball into space (part of the Space Shuttle Atlantis mission) and the first team with its own iPhone game (“Spin That Ball”). The team also honored the final days of Philadelphia’s famous arena the Spectrum by playing the first-ever game on its roof.
The biggest inroads into pop culture, however, came through reality television. The team made appearances on three genre mainstays – “Jon & Kate Plus 8,” “The Bachelorette,” and “Hell’s Kitchen” – before pulling off its biggest coup by placing players “Big Easy” Lofton and “Flight Time” Lang on the new season of CBS’ “Amazing Race” in Fall 2009.
The Silver Anvil symbolizes the forging of public opinion and is awarded annually to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. This year’s competition drew a total of 823 entries, and the judges selected just 134 finalists.
The Silver Anvil Awards Ceremony will be held on June 3 at the Equitable Tower, 787 Seventh Avenue between 51st and 52nd Streets, in New York City. Silver Anvil winners and Award of Excellence recipients will be announced at that time, along with the “Best Of” Silver Anvil and PRSA’s prestigious Public Relations Professional of the Year Award.
ABOUT THE SILVER ANVIL AWARDS:
Sponsored by the Public Relations Society of America — the largest professional association serving the public relations industry — Silver Anvil winners contribute to the public relations body of knowledge and become a part of the history of the profession. Winning two-page summaries become a valued part of online case study archives and are available to help promote and share best practices among all public relations practitioners.
Silver Anvils recognize complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession. The Silver Anvils are regarded as the pre-eminent achievement of public relations — the highest watermark of success for any practitioner and organization.
Coyne Public Relations Named Internship Employer of the Year
by Seton Hall University
Parsippany, N.J., April 5, 2010 – Coyne Public Relations CEO Tom Coyne today announced that the agency was named Internship Employer of the Year by Seton Hall University. Each year, the University’s Career Center, in collaboration with the academic colleges, recognizes one outstanding employer for providing its students with meaningful and often life changing internship experiences.
“We consider ourselves lucky to have established this great relationship with Seton Hall throughout the years,” said Tom Coyne. “We recognize all of the bright students Seton Hall has to offer and have been honored to work with so many young adults from the University.”
This honor recognizes Coyne PR’s dedication to mentoring and guiding students throughout their internship experiences, providing invaluable learning to many young adults. Throughout the past 15 years, Coyne PR’s commitment to experiential education has been demonstrated over and over by the numerous work experiences afforded to Seton Hall students. The agency will be honored at the “Experiential Education Awards Luncheon” at Seton Hall’s University Center on April 22.
Coyne Public Relations and Hasbro Win Best of Show in Mercury Awards Competition
Agency Captures Best of Show for the Second Consecutive Year
Parsippany, N.J., March 22, 2010 – Coyne Public Relations President Richard Lukis today announced that the agency received the Best of Show Award in the 23rd annual International Mercury Awards Competition for its campaign with Hasbro for the 60th Birthday of Candy Land. It is the second consecutive year the agency has won the Best of Show Award.
The campaign also won a Grand Award in the Publicity category. The Grand Awards honor excellence in professional communications and the Best of Show Award is given to the top entry among all classifications.
In addition to the top honors, Coyne PR also won three Gold Awards, three Silver Awards, two Bronze Awards and one Honorable Mention in this year’s competition. This year’s judges selected the winners from over 690 entries from 21 countries.
“We are thrilled to share this recognition with our clients. It’s the amazing collaboration that we share with them that has ultimately led to this award-winning work,” said Richard Lukis, president of Coyne PR. “We are honored to be among those recognized in this year’s competition, and are particularly proud to have captured this year’s Best of Show.”
Coyne PR took home the following awards in the International Mercury Awards Competition:
Hasbro’s Celebration of Candy Land’s 60th Birthday for Publicity
BEST OF SHOW AWARD:
Hasbro’s Celebration of Candy Land’s 60th Birthday for Publicity
GRAND AWARD:
Hasbro’s Celebration of Candy Land’s 60th Birthday for Publicity, Brand Awareness
Hasbro’s Celebration of Candy Land’s 60th Birthday for Publicity, Anniversary
Hasbro’s Celebration of Candy Land’s 60th Birthday for Special Events
GOLD AWARDS:
Shell Lubricants’ Revitalization of Quaker State for Publicity, Brand Image Makeover
Goodyear Tire & Rubber Company’s Assurance Fuel Max for Publicity, Product Launch
Goodyear Tire & Rubber Company’s Assurance Fuel Max for Special Events, Brand Awareness
SILVER AWARDS:
Hasbro’s Celebration of Candy Land’s 60th Birthday for Publicity, Stunt Event
Mary Kay’s A Kiss for CountrySM Campaign for Cause Related
BRONZE AWARDS:
Harlem Globetrotters’ 2008-09 Tour for Publicity, Brand Awareness
HONORABLE MENTION:
Coyne Public Relations Expands its Health Care Practice with Key Senior Hire
Industry Veteran Kelly Dencker Joins Coyne Public Relations from MS&L Worldwide
Parsippany, N.J., March 2, 2010 – Coyne Public Relations today announced that health care communications veteran Kelly Dencker has joined the agency’s expanding health care practice as senior vice president and director of Health Care, effective March 1.
“Kelly brings tremendous experience to our rapidly growing health care practice, including product and corporate brand building, digital health care communications and regulatory affairs,” said Rich Lukis, president of Coyne Public Relations. “We are thrilled to have him on board and know that both our clients – as well as the agency as a whole – will benefit from his expertise.”
In his new role at Coyne PR, Dencker will provide counsel to existing health care clients and will work closely with the agency’s leadership on new business development and practice expansion. His deep category expertise and experience in the patient advocacy space in categories including men’s health, dermatology, respiratory disease, children’s health, urology and vision care will build upon the agency’s existing expertise in managed care, hospitals and health systems and consumer health.
Dencker joins Coyne Public Relations from MS&L Worldwide, where most recently he held the post of Health Care practice director and senior vice president. During his near 20 years with MS&L Worldwide, he provided strategic counsel and creative oversight for a range of clients with heavy emphasis in the pharmaceutical category. He recently served as the global account director for the agency’s work with Eli Lilly & Company, and oversaw major account strategy for Genentech, Sanofi-Aventis, Sanofi Pasteur and Johnson & Johnson Vision Care, Inc., among others. His experience also includes significant work in the regulatory space, specifically around Food & Drug Administration hearings and approvals.
Dencker holds a BA in Public Relations from Susquehanna University. Dencker is also an adjunct professor at New York University, currently serving as a Capstone advisor in the public relations department.
Auto Specialist Named Assistant Vice President at Coyne Public Relations
PRWeek’s Midsize Agency of the Year Promotes Mike Salzillo
Parsippany, N.J., February 24, 2010 - Rich Lukis, President of Coyne Public Relations, today announced the promotion of Mike Salzillo to Assistant Vice President, effective immediately. Since joining Coyne Public Relations in February 2005, Salzillo has provided strategic counsel for and helped implement a number of award winning campaigns for several of the agency’s high-profile clients including Shell Lubricants and Goodyear Tire & Rubber Company.
Salzillo also spearheads the agency’s new media efforts and is often called upon to offer strategic counsel in the social media space to all of the agency’s teams and clients. He is a founding member of sPRocket, Coyne PR’s internal think tank that has been responsible for the development of the agency’s social media code of ethics and C2C process for identifying, analyzing and engaging with bloggers.
“Mike has been an integral member of the automotive team, and has earned the trust and respect of our clients,” said Joe Gargiulo, Vice President, Coyne Public Relations. “Mike’s also played an invaluable role in the agency’s approach to and continuing growth in social media.”
Additionally, Salzillo earned his Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA), and was named a finalist for PRWeek’s Young PR Professional of the Year Award in 2008.
Salzillo graduated with a Bachelors of Arts in Communications from Seton Hall University in 2002, and was an active member of the Public Relations Student Society of America (PRSSA) and the school’s Bateman Competition Team.
Coyne Public Relations named one of the Best Places to Work
in New Jersey by NJBIZ
Parsippany, N.J., February 22, 2010 – Coyne Public Relations, one of the fastest growing public relations agencies in America, announced today that it has been named one of the 55 Best Places to Work in New Jersey by NJBIZ. The award program, created in 2005, is produced by NJBIZ and sponsored by Extensis, Gibbons P.C., and Rothstein Kass. The final rankings will be announced at an awards ceremony on April 22 at the Hilton East Brunswick.
This survey and award program is designed to identify, recognize and honor the best places of employment in New Jersey, benefiting the state's economy, its workforce and businesses. The Best Places to Work in New Jersey program is made up of 55 companies split into two groups: 30 medium-sized companies (25-249 employees) and 25 large-sized companies (more than 250 employees). Coyne PR has been named one of the Best Places to Work in New Jersey in the medium category. This is the third year Coyne PR has been recognized by NJBIZ with this honor.
“One of my personal goals has always been to foster a work environment that will retain and attract the best and brightest minds in the public relations industry,” said Tom Coyne, CEO, Coyne Public Relations. “The success of an agency is determined by its people and the best people will always attract the best clients.”
The 55 Best Places to Work in New Jersey was compiled based on two phases: an evaluation of each nominated company's workplace policies, practices, philosophy, systems and demographics, and an employee survey to measure the employee experience. Best Companies Group managed the overall registration and survey process. Additionally, they analyzed the data provided and used their expertise to determine the final rankings.
For more information on the Best Places to Work in New Jersey 2010 program, please visit www.njbiz.com/events.
ABOUT NJBIZ:
NJBIZ is New Jersey's only weekly business journal covering the entire state and was founded in 1987. The publication has received numerous statewide and national awards including the 2006 Most Improved Award from the Alliance of Area Business Publications. NJBIZ provides useful and important information and services in order to create success for its customers, employees and the communities it serves.
Coyne Public Relations Recognized for Excellence with Six 2010 PRWeek Awards Nominations
Parsippany, N.J., February 2, 2010 – Coyne Public Relations, one of the fastest growing public relations agencies in America, today announced that it is a finalist for six 2010 PRWeek Awards, which are given each year to the best corporate, nonprofit, agency and education teams and campaigns in the public relations industry.
“We are very excited to have six nominations for such a prestigious award,” said Tom Coyne, CEO, Coyne Public Relations. “We are proud of the work we have done and continue to do for our clients.”
Coyne Public Relations has been nominated for the following campaigns:
- Arts, Entertainment & Media Campaign of the Year: Harlem Globetrotters – Spinning the Globe 2008-09 Tour
- Community Relations Campaign of the Year: Community FoodBank of New Jersey – We Can’t Let This Bank Fail!
- Corporate Branding Campaign of the Year: Medco Health Solutions – A Prescription for Change: Communicating the Safety Platform
- Nonprofit Campaign of the Year: Community FoodBank of New Jersey – We Can’t Let This Bank Fail!
- Best Use of Social Media/Digital: Disney Parks – “What Will You Celebrate?” Online Virtual Storyteller
- Promotional Event of the Year: Hasbro – Candy Land’s Sweet 60th Birthday Celebration
The 2010 PRWeek Awards winners will be announced at a dinner in New York City on March 11.
ABOUT THE PRWEEK AWARDS:
A PRWeek Award is the highest accolade in the PR industry, given each year to the best corporate, nonprofit, and agency teams, as well as to the campaigns that they produce. The Awards highlight the important work done by PR professionals every day.
The judges comprise top professionals from the agency, corporate, nonprofit, education, and government ranks, and are among the most respected people in the industry. These top practitioners come together voluntarily, donating their valuable time to grade campaigns, individuals, and teams.
Vice President Joins Midsize Agency of the Year to Help Oversee Growing Toy/Juvenile Product Client Roster
Parsippany, N.J. , December 7, 2009 — Rich Lukis, president of Coyne Public Relations, one of the fastest-growing PR agencies in the United States, today announced the hiring of Sue Murphy, who will join the firm’s Toy and Juvenile Product Division as a vice president. Murphy spent the previous 15 years at Freeman Public Relations, where she spearheaded the PR efforts of several consumer brands such as Tyco Toys, Mattel and Fisher-Price.
“This is a very exciting hire for the agency as we continue to move toward more defined practice areas,” said Rich Lukis, president of Coyne Public Relations. “Sue’s experience in the industry brings a new and valuable dimension to our team. She is well known and respected by key business influencers and we are very excited to have her onboard.” During her tenure at Freeman Public Relations, Murphy oversaw a multitude of notable campaigns, including the original Tickle Me Elmo launch and the 50th birthday of Matchbox Cars. Murphy, who began as an assistant account executive in 1994, worked her way to eventually become vice president at Freeman. She will assume a similar role at Coyne Public Relations and will help manage the agency’s Toy and Juvenile Products Division. A 1994 graduate of Syracuse University, Murphy earned her BS in Public Relations from the S.I. Newhouse School of Public Relations. She currently resides in West Milford with her husband and two children.
Coyne Public Relations’ Studio C Captures Gold and Silver honors at the fifth-annual Davey Awards
Parsippany, N.J. , November 25, 2009—Tom Coyne, CEO of Coyne Public Relations, one of the fastest growing public relations agencies in the United States, announced today that Coyne Digital Studio captured gold and silver awards at the fifth-annual International Davey Awards, bringing the design team its 11th award in 2009 alone. Receiving more than 4,000 entries, the Davey Awards aim to recognize creativity from the premiere mid-size agencies in the world.
“When we started our graphics department at Coyne Public Relations, we wanted to hold true to our mission statement of hiring the best employees and the best work will be come from them, which will attract great clients,” said Tom Coyne, Coyne Public Relations CEO. “This philosophy held up and is supported by Coyne Digital Studio’s 11 award wins this year. The Coyne Digital Studio will continue to grow and we will continue to add new services in the very near future.” Coyne Digital Studio took home a gold award in the “Business-to-Business” category for the agency’s Ritz Cracker creative mailer to celebrate the brand’s 75th Anniversary “Open For Fun” campaign. Distributed in the form of an octagon, the ”shaped-mailers” were sent to the top 200 U.S. food editors. Featuring a giant-sized image of a Ritz cracker on the package, the mailer included a sleeve of crackers, a deck of playing cards, a Ritz-branded slinky, a fun ball and media releases.
The agency also captured a silver award in the “Logo” category for “In Her Image – Mammography Re-Examined,” a West Caldwell, N.J.-based facility that offers a number of procedures essential to women’s health. In the agency’s first bottom-to-top campaign, Coyne Digital Studio used the design elements of color, fonts and abstract symbolism as components for the logo and cornerstone of the In Her Image brand. After months of research, numerous focus groups, design and implementation, the initial branding process was completed and In Her Image opened its doors in October, 2009.
ABOUT THE DAVEY AWARDS:
The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2009 Davey Awards received over 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. The Davey Awards honors the achievement of the “Creative David’s” where strength comes from ideas, intelligence and out-of-the-box thinking.
Coyne Public Relations’ Web Site in National Spotlight
Parsippany, N.J. , November 2, 2009—Tom Coyne, CEO of Coyne Public Relations, one of the fastest-growing PR agencies in the United States, announced today that the Coyne Digital Studio received a Silver W3 Award in the category of corporate Web sites for the re-design of coynepr.com. Receiving nearly 3,000 entries, the W3 Awards honor outstanding Web sites, Web marketing, and Web video created by some of the best interactive agencies, designers, and creators worldwide.
“The Coyne Public Relations Web site is a perfect venue for us to showcase the agency’s award-winning work of which I am extremely proud. On the Web site, you can read about our corporate culture, view our agency capabilities, take an in-depth look at our leadership team and much more,” Tom Coyne, CEO of Coyne Public Relations, said. “I believe that we have, bar none, the most talented digital studio in the nation.”
The textured, visual Web site, coynepr.com, features a transitional banner on the homepage, highlighting the agency’s latest award-winning work and campaigns, micro-sites of each industry including Food and Beverage, Sports, Travel, Fashion, Beauty, Automotive, Technology, Pet, Retail, Healthcare and more. The site also includes outlets to Coyne’s social media practices including the agency’s YouTube, Twitter, Flickr and Facebook Web sites which are embedded throughout the site.
ABOUT THE W3 AWARDS:
The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award-winning sites, marketing programs, and video work created for the Web. In honoring outstanding Web sites, Web advertising, and Web video, The W3 Awards is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. In its fourth year, the W3 Awards received nearly 3,000 entries from ad agencies, public relations firms, interactive agencies, in-house creative professionals, Web designers, graphic designers and Web enthusiasts.
Agency Wins Pro Bono Campaign of the Year on Behalf of The Community FoodBank of New Jersey
Parsippany, N.J., October 22, 2009 – Coyne Public Relations was named 2009 Midsize Agency of the Year yesterday at the PR News Platinum PR Awards, which were held at the Grand Hyatt in New York City. This win marks the second time this year that Coyne Public Relations was named Midsize Agency of the Year. Earlier this year, the firm won in this category at the PRWeek Awards. The top 25-ranked agency also won in the Pro Bono category for the campaign “We Can’t Let This Bank Fail” on behalf of the Community FoodBank of New Jersey (CFBNJ) at the 2009 PR News Platinum PR Awards.
“This year has been amazing for the firm as we have garnered more than 50 honors and received Agency of the Year recognition from every PR outlet in the U.S.,” said Tom Coyne, CEO of Coyne Public Relations. “I am especially honored to be recognized by PR News, the standard bearer of information in the industry.”
Coyne Public Relations also took home honorable mention honors at the PR News Platinum Awards for the following campaigns: Goodyear Tire and Rubber Company for the “Goodyear ‘Get There’ Awards,” Humana for the “Freewheelin” bike-sharing program, Pennzoil’s “Platinum Poker Challenge,” Hard Rock International’s “Imagine There’s No Hunger,” Del Monte Food Corporation with its “Milk-Bone Celebrates 700 Dog Years.”
Coyne Public Relations President Rich Lukis named to PRWeek's Top "40 Under 40" list of exceptional executives
Parsippany, N.J., August 6, 2009 – Tom Coyne, CEO of Coyne Public Relations, is pleased to announce that the agency President Rich Lukis, 39, has been named to PRWeek’s “Top 40 under 40” list of exceptional executives. Each year, the publication honors executives who have exceeded expectations in their corporate positions before turning 40 years old.
“Rich is extremely deserving of this honor and I congratulate him on making PRWeek’s prestigious list,” said Tom Coyne, CEO, Coyne Public Relations. “Rich is an integral part of the agency, providing leadership to the finance, operations and human resource departments. He also leads the agency’s client management and new business endeavors. He is a major reason why we are a top-25 independent PR firm that was recently named PRWeek’s 2009 Midsize Agency of the Year.” A consumer PR specialist with 20 years of experience, Lukis has worked with many of the world’s most respected companies, including General Mills, Kraft Foods, Church & Dwight, Campbell Soup Company and Shell Oil. He has developed successful campaigns for some of the country’s most recognized brands, including Oreo, Life Savers, Arm & Hammer, Chunky, V8, Pillsbury, Quaker State and Pennzoil. Lukis was Coyne Public Relations’ second employee and has been with the company for more than 10 years.
Prior to joining Coyne Public Relations, Lukis was a consumer public relations specialist at New York’s Marina Maher Communications and Custom Event Marketing, a division of BSB Advertising. He developed effective marketing, promotions and high-profile events for clients such as AT&T, Philips Consumer Electronics, MasterCard, Schering-Plough and JanSport Corporation. Lukis also managed programs for Miller Brewing, FedEx, Avon and Spalding Sports Worldwide.
Lukis also serves as Vice President of the New Jersey Chapter of the Public Relations Society of America and is a member of the Council of PR Firms and the Councelors Academy. He is a frequent guest lecturer at New York University and is regularly quoted in national business and industry publications.
Industry Veteran Meghan Flynn Joins Coyne Public Relations from Stew Leonard’s, Kellogg Company and Tropicana
Parsippany, N.J. - July 27, 2009 - Coyne Public Relations, PRWeek’s 2009 Midsize Agency of the Year, today announced that it has appointed marketing communications veteran Meghan Flynn as Vice President, Director of Food and Nutrition Marketing Communications. Coyne Public Relations is a top 20 food and beverage agency and has extensive experience representing a variety of food and beverage companies, supermarket retailers and nationwide restaurant chains. Flynn will bring her expertise to the agency’s industry-leading clients including General Mills, Kraft Foods, the Campbell Soup Company, Del Monte and PepsiCo.
“Meghan brings 20 years of food and nutrition experience to our firm and I am very excited to work with her as I have admired her work from afar for quite some time,” said Rich Lukis, President of Coyne Public Relations. “Meghan has already been integral in some of our planning efforts so I know how smart and strategic she is…and I know that our clients will benefit greatly from her expertise and experience. She will work on all of our food and nutrition accounts and consult with our healthcare clients.”
Flynn joins Coyne Public Relations from Stew Leonard’s where she held the post of Vice President of Public Relations. At Stew Leonard’s, Meghan was charged with all external media outreach, executive interviews and special events where she managed new store openings. Prior to Stew Leonard’s, Meghan held marketing communications positions at Kellogg Company in Battle Creek, Mich. and Tropicana. She cut her teeth at the public relations agency Burson-Marsteller in New York where Meghan was the first registered dietitian hired at that agency. At Burson-Marsteller, Meghan was at the helm of several high profile accounts such as Dannon Yogurt, USA Rice Council and Planters LifeSavers. She has worked with numerous celebrities in her career including Bobby Flay, Mario Batali, Martha Stewart, Lorraine Bracco, Cindy Crawford, and numerous Olympic athletes.
Meghan is a registered dietitian and holds a Master of Science degree in food and nutrition communications from Boston University and a BS from Virginia Tech. In 2005, Meghan was named as one of Fairfield County’s “40 Under 40,” recognizing outstanding business professionals under the age of 40. She is married and lives in Stamford, Conn. with her husband and daughter. An epicure, Meghan enjoys fine wine and one-of-a-kind restaurants; she is also an avid tennis fan.
Recent College Graduates Join Food and Pet Products Division at Coyne Public Relations
Parsippany, N.J. – July 23, 2009 – Coyne Public Relations, PRWeek’s 2009 Midsize Agency of the Year, is staying true to its mission statement by continuing to hire top-notch talent. And most recently the agency tapped four Account Coordinators, Christine Denham, Keryn Howarth, Danielle Paleafico and Jenna Marucci. Coyne Public Relations is a top 20 food and beverage agency and has extensive experience representing a variety of food and beverage companies, supermarket retailers and nationwide restaurant chains. The new hires will work with Coyne’s industry-leading clients including General Mills and Del Monte.
“Despite the economy, Coyne continues to look brightly into the future of the agency and continues its growth,” said Rich Lukis, President of Coyne Public Relations. “We are delighted to hire four recent college graduates who have extensive internship experience and are sure to become great assets to the company.”
Jenna Marucci previously held an internship position with MS&L Worldwide where she helped developed a PR campaign for Match.com. She graduated Cum Laude from Hofstra University. While at Hofstra, Marucci was an active member of the Delta Phi Epsilon sorority and The Public Relations Student Society of America (PRSSA).
Prior to joining Coyne Public Relations, Keryn Howarth had several internships in the PR industry helping support accounts at Creative Media Marketing, as well as THINK PR in NYC where she got the chance to assist her team at Mercedes Benz Fashion Week. She also interned with OUR Center in Longmont, Col. and Doctors of the World in New York City. Howarth is a graduate of the University of Colorado at Boulder School where she earned BA in Journalism & Mass Communication.
Christine Denham previously held internships with Weber Shandwick and Edelman prior to joining Coyne Public Relations. During her time there, she assisted on campaigns for Campbells, Shell, Energizer and Burger King. Denham graduated from The University of Texas at Austin with the highest honors. She was also an active member in the Delta Delta Delta sorority and served as President of The Public Relations Student Society of America (PRSSA).
Danielle Paleafico graduated Cum Laude from Seton Hall University. She served as Vice President of The Public Relations Student Society of America (PRSSA) and participated in the Bateman Case Study Competition, where she composed a comprehensive public relations campaign. She previously interned at Simon & Schuster in New York City.
PRWEEK’S MID-SIZE AGENCY OF THE YEAR PROMOTES STACY BECKER
Parsippany, N.J., June 25, 2009 – Rich Lukis, President of Coyne Public Relations, today announced the promotion of Stacy Becker to Assistant Vice President, effective immediately. Since joining Coyne Public Relations in March, 2001 as an Account Coordinator, Becker has excelled on numerous accounts and currently spearheads several of the agency’s high-profile consumer clients including: Graco Children’s Products, Old Bay Seasoning and Ritz crackers. She has also led several key initiatives for General Mills including the creation and execution of MyBlogSpark, a blog network that helps brands connect with bloggers and become part of online conversations in the blogosphere. Becker also plays a key role in developing the agency’s social media strategies and is one of the founding members of Coyne’s internal social media think tank – sPRocket. Her expertise has enabled her to help develop the agency’s social media code of conduct and blogger relations process.
“Stacy has been a great asset to the agency overall for the past eight years and an essential part of our team,” said Tim Schramm, Senior Vice President. “Stacy has spearheaded many important projects for the agency, and has been an integral part of the growth of the General Mills business, as well as the social media capabilities of the company.”
Becker’s public relations experience includes a diverse background in juvenile products, entertainment, travel and food. She has a Bachelors of Arts in Communication from Rowan University, where she graduated in December, 2000. Becker currently resides in Morristown.
COYNE ALSO WINS FOUR BRONZE ANVIL AWARDS
Parsippany, N.J. June 8, 2009 Coyne Public Relations, PR Week’s 2009 Midsize Agency of the Year, today announced that it is the proud recipient of a 2009 Silver Anvil Award, a Silver Anvil Award of Excellence and four Bronze Anvil Awards. The Silver Anvil was presented to Coyne Public Relations for the work the team conducted on behalf of its client, Humana and the campaign titled: “Share and Share a Bike: Humana Brings Bike-Sharing to the Masses.” Coyne and Humana won the Anvil in the category of Events and Observances. Coyne and Humana also garnered a Silver Anvil Award of Excellence in the Category of Marketing Consumer Products. Moreover, Coyne won four Bronze Anvil Awards; three for long-time client Disney Parks and an additional accolade on behalf of Humana. (See listing below.)
“With more than 2,000 print and broadcast stories on the initiative, the success of Freewheelin exceeded our high expectations,” said Jim Turner, Corporate Communications Manager for Humana. “This Anvil Award is a testament to the combined efforts of our internal team at Humana and the team at Coyne Public Relations who believed in this program and helped lead by example in promoting environmental awareness and better health. We reminded people how fun it is to use a bike for short trips instead of driving.”
“As usual, finalists in this year’s Silver Anvil Awards are among the very top public relations programs in our industry,” said James J. Roop, 2009 Silver Anvil Committee chair and president of Roop & Co., Cleveland, Ohio. “Long regarded as the ‘Oscars’ of the public relations profession, the Silver Anvils recognize best practices in our field.”
COYNE’S BRONZE ANVIL AWARDS:
- Media Relations – Consumer Services (Travel and Tourism/Hospitality), for its “Park-Savvy Parents Become Walt Disney’s First Online Moms Panel” initiative.
- Media Relations – Consumer Products (Other), for their “Disney Park and NASA send Buzz Lightyear “to infinity and beyond!” campaign.
- Word Of Mouth – Viral Marketing Program, for its “Disney Park ‘What Will You Celebrate?’” initiative.
- Media Relations-Consumer Services (Health Care Services) for its “Share and Share-A-Bike: Humana Brings Bike Sharing to the Masses.
These esteemed industry awards are presented by the Public Relations Society of America and are judged by the highest standards in the profession. They recognize and celebrate programs that incorporate sound research, planning, execution and evaluation.
ABOUT FREEWHEELIN:
In 2007, Humana launched an innovative and “green” employee initiative called Freewheelin, a bike-sharing program that offered free bikes for employees to use for short daily trips, to run errands, get to and from public transportation, or take a leisurely spin during the day. The program has been tremendously successful in encouraging activity among employees: More than 2,500 Humana associates have signed up for the program, 21 percent of whom had not previously been involved in exercise activity.
Based upon its internal success, Humana saw an opportunity to address the nation’s obesity epidemic and environmental health by introducing Freewheelin to the nation. The company – in conjunction with the non-profit bicycling advocacy group Bikes Belong – chose the 2008 political conventions as the premier opportunities, and made 1,000 bikes available in the convention host cities of Denver and Minneapolis-St. Paul for free use by anyone during each four-day event.
ABOUT THE SILVER ANVIL AWARDS:
The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. To date, more than 1,200 organizations have received Silver Anvil Awards for excellence in strategic public relations planning and implementation.
ABOUT THE PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA):
The Public Relations Society of America, headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 302 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.
Mary Kay’s ’A Kiss for Country’ Initiative Trumps all Campaign Entries
Parsippany, N.J., June 4, 2009 – Coyne Public Relations’ Beauty Team, which is ranked in the top 10 nationally, came home from the Pyramid Awards last night with the most prestigious award of the evening … “The Best in Show,” on behalf of Mary Kay, Inc. for its campaign “A Kiss for Country: Mary Kay Partners with Country Music Artists to Kiss Domestic Violence Goodbye.” This award comes on the heels of Coyne Beauty and Mary Kay winning a Silver Sabre in the Fashion and Beauty category and Pyramid Award in the category of Special Programs and overall Best in Show, an award given to only one campaign. In all, Coyne Public Relations won six Pyramid Awards, which are presented by The Public Relations Society of America’s New Jersey Chapter.
“We were big winners last night at the Pyramid Awards with six awards, but taking home the ‘Best in Show’ honor really validates our Beauty Team,” said Rich Lukis, President, Coyne Public Relations. “As a whole, I was extremely pleased with our representation, as we won awards in six of our practice areas, including automotive, health care, food and beverage, travel and tourism and beauty.”
The Public Relations Society of America’s New Jersey Chapter established the Pyramid Awards to recognize excellence in public relations and communications throughout the state of New Jersey. The awards are evaluated on research, planning, execution and demonstrated results, as well as the effective use of budgets and resources. The 2009 Pyramid Awards were presented to program winners at the annual awards banquet on June 3 at the Basking Ridge Country Club.
Agency Wins Four Communicator Awards
Parsippany, N.J. June 3, 2009 Coyne Public Relations, PR Week’s 2009 Midsize Agency of the Year, today announced that it is the recipient of four Communicator Awards, one of the largest award programs for communication professionals in the world. The competition, which was founded over a decade ago and this year received some 9,000 entries, is judged by top-tier professionals from the International Academy of Visual Arts.
“Our employees continue to exceed industry standards in both quality and excellence. It is a huge honor to receive distinct recognition for creativity by those who know the communications business best,” said Richard Lukis, President, Coyne Public Relations.
The Coyne Public Relations Communicator Award Winners are as follows:
- Coyne Public Relations on behalf of its client Humana, received an Award of Distinction in the print category for its campaign titled: “Share-and-Share-a-Bike Humana Brings Bike Sharing to the Masses.” The program introduced Humana’s “Freewheelin” program at two of the biggest events of 2008: the Democratic and Republican National Conventions.
- The agency also received an Award of Distinction in the print category on behalf of The Community Food Bank of New Jersey for a campaign titled: “We Can’t Let This Bank Fail.” The campaign raised awareness of declining Food Bank donations and the rise in New Jersey residents who rely on the Food Bank to feed their families.
- Coyne Public Relation’s Graphics Department also received an Award of Distinction for Marketing and Promotion in the print category for their work on The Coyne Public Relations Fashion Guide, a PR capabilities book that outlines agency experience and expertise in the sector.
A second Award of Distinction for Online Marketing and Advertising in the interactive category was given to Coyne Public Relations’ Graphics Department for its Thanksgiving E-Card, inviting Coyne employees and their families to an annual holiday celebration in the firm’s New York City office space.
Toy and Retail Specialist Promoted to Account Executive
Parsippany, N.J., June 1, 2009 - When Nicole Centinaro graduated from Seton Hall University with a degree in Communications in 2006, her mission was to work for the best public relations firm in the country. And she accomplished her mission when she accepted a position with Coyne Public Relations, PRWeek’s 2009 Midsize Agency of the Year. Centinaro, a Bloomfield native, began her career at Coyne as an Account Coordinator in 2006, was promoted to Assistant Account Executive in 2007, and is now an Account Executive, effective
June 1.
Nicole is a member of the Toy and Retail Team where she works with the agency’s clients including Crayola, Toys“R”Us, Babies“R”Us and Hasbro. During her tenure, Nicole has also worked on the agency’s Automotive Team where she was a key player on the Goodyear account. Her day to day activities include writing media plans, overseeing event management duties, penning press releases, securing media placements for her clients and much more.
“Nicole has proven to be an extremely valuable member of the entire agency, not just the Toy and Retail Team as she understands the media, knows what makes a good news story and knows how public relations fits into the entire marketing mix,” said Brian Murphy, Assistant Vice President, Coyne Public Relations. “Nicole is well-rounded and her future is bright here at Coyne.”
Nicole graduated from Seton Hall with a BA in Communications. She was an active member of the Public Relations Student Society of America (PRSSA) and the Lambda Pi Eta National Honor Society.
Agency Of The Year Recognizes Mount Olive Resident For Work With Key Toy and Gaming Clients
Parsippany, N.J., June 1, 2009 – Richard Lukis, President of Coyne Public Relations, is proud to announce the promotion of Allison Matteo to Account Executive, effective immediately. During her three-year tenure at Coyne Public Relations, Matteo has played a key role in the day-to-day operations and success of the agency’s clients in the toy and gaming industry including: Crayola, Hasbro, Babies“R”Us and Toys“R”Us.
“Allison’s enthusiasm, work ethic and love for the business exemplifies why we were voted best agency to work for in America,” said Brian Murphy, Assistant Vice-President, Coyne Public Relations. “Allison leads by example and, as a result, has the respect and admiration of her colleagues, clients and media. This promotion is well-deserved and I congratulate her on all of her accomplishments.”
Matteo graduated from the University of Delaware in May, 2005 with a B.A. in Communications and a minor in Psychology. At Delaware, Matteo was a member of the PRSSA (Public Relations Student Society of America), where she served as the organization’s secretary her senior year. A resident of Mount Olive, N.J., where she was born and raised, Matteo graduated from Mount Olive High School in 2001.
Coyne Public Relations achieves a clean sweep at the 2009 Big Apple Awards with six first place trophies
NEW YORK, N.Y., May 22, 2009 - Coyne Public Relations, PRWeek’s 2009 Midsize Agency of the Year, is having an exceptional year on the public relations awards circuit. First, the top-25 ranked agency was named Midsize Agency of the Year at the 2009 PRWeek Awards. Then, on May 12, the agency was named 2009 Consumer Agency of the Year and “overall” Best Agency to Work for in America by The Holmes Report. The most recent win (or wins) came by way of a clean sweep at the 22nd Annual Big Apple Awards on May 21 at the world-renowned Rainbow Room in New York City. Coyne was a finalist in six categories and swept them all resulting in six Big Apple Awards for the award-winning agency.
The level of work for this year’s Big Apple Awards was exceptional. To support this fact, here’s a quote from PRSA-NY President-elect Irene Maslowski: "The outstanding work highlighted this year not only reflects the first-rate quality for which this community is known, but also signals a clear commitment to industry excellence and peer acknowledgement among the New York-area PR community." The Big Apple Awards are presented by the New York Chapter of PRSA.
2009 BIG APPLE WINNERS/COYNE PUBLIC RELATIONS:
- The category of Marketing Consumer Services Travel and Tourism for: Park-Savvy Parents Become Walt Disney World’s First Online Moms Panel
- The category of Community Relations, Government Associations and Non-Profit Organizations for: Community FoodBank of New Jersey “We Can’t Let This Bank Fail”
- The category of Marketing Consumer Services: Health Care Services for: Share and Share a Bike: Humana Brings Bike-Sharing to the Masses
- The category of Special Events or Observances, One to Seven Days for: 50th Birthday of the Crayola 64 Box/Kids’ Choice Color Campaign
- The category of Marketing Consumer Products, Technology for: The Casio EX-F1: Showcasing the Need for Speed
- The category of Best Use of Broadcast for: The Goodyear ‘Get There’ Awards
ABOUT THE BIG APPLE AWARDS:
The Big Apple Awards, presented by the New York Chapter of PRSA (Public Relations Society of America), honor outstanding public relations programs that have achieved excellence by creating campaigns that solve problems, change opinions and create opportunities.
Coyne Public Relations wins five Pyramid Awards
Parsippany, N.J., May 19, 2009 – Coyne Public Relations has established itself as a real contender in 2009, having received over 24 industry awards for public relations excellence in this year alone. Most recently, the company announced that it is the recipient of five Pyramid Awards, presented by The Public Relations Society of America’s New Jersey Chapter, bringing the agency’s 2009 award total to a staggering 29.
“The Pyramid Awards are extremely well-respected in our industry and it is exciting to see this array of awards that span across all of our agency’s specialty practice groups ranging from our beauty and automotive teams to our travel and healthcare departments,” said Tom Coyne, CEO, Coyne Public Relations. “Our leadership teams have developed a reputation for providing our clients the best that Public Relations can offer in their respective industries.”
The 2009 Coyne Public Relations Pyramid Award Winners are as follows:
- In the category of Marketing Communications, Coyne Public Relations secured an award on behalf of its client Walt Disney World for a campaign titled: “Park-Savvy Parents Become Walt Disney World’s First Online Moms Panel.”
- In the category of Media Relations, the agency received recognition for its campaign it conducted on behalf of Medco titled, “A Prescription for Leadership: Medco Forges a Path to Transforming Pharmacy Care in America.”
- The agency’s “We Can’t Let This Bank Fail” campaign conducted on behalf of The Community Food Bank of New Jersey, received an award in the category of Public/Government Affairs.
- In the Special Events category, Coyne Public Relation’s Crayola account team secured an award for the 50th Birthday of the Crayola 64 Box/“Kids Choice Color” campaign.
- In the Special Programs category, the agency secured an award on behalf of its client Mary Kay for its campaign titled, “A Kiss for Country; Mary Kay Partners with Country Music Artists to Kiss Domestic Violence Goodbye.”
Coyne Public Relations also received Honorable Mentions for the following campaigns:
- In the category of Brochures & Presentation/Media Kits, for the “Shell Car Care Calendar.”
- In the category of Marketing Communications, for “Share and Share-a-Bike: Humana Brings Bike Sharing to the Masses.”
- In the category of Special Events, for “Disney Parks and NASA Send Buzz to “Infinity and Beyond” and for “Milk Bone Celebrates 700 Dog Years.”
The Public Relations Society of America’s New Jersey Chapter established the Pyramid Awards to recognize excellence in public relations and communications throughout the state of New Jersey. The awards are evaluated on research, planning, execution and demonstrated results, as well as the effective use of budgets and resources. The 2009 Pyramid Awards will be presented to program winners at the annual awards banquet on June 3 at the Basking Ridge Country Club.
The winning streak continues…Coyne Public Relations celebrates two 2009 Silver Sabre Awards
Parsippany, N.J., May 13, 2009 – Coyne Public Relations, one of the fastest growing public relations agencies in America, today announced that it has won two 2009 Silver SABRE awards, which are sponsored by Paul Holmes, the publisher of The Holmes Report. The SABRE awards recognize superior achievement in branding and reputation.
Coyne Public Relations was awarded a silver SABRE for a fashion and beauty campaign on behalf of its client Mary Kay titled “A Kiss for Country”: Country Music Artists Partner with Mary Kay to Kiss Domestic Violence Goodbye. The agency also secured a Silver SABRE in the category of entertainment on behalf of its client the Harlem Globetrotters for a campaign titled “Magic as Ever” 2007-08 Tour.
“These SABRE awards are a true testament to the superior level of work that we provide our clients,” said Tom Coyne, CEO, Coyne Public Relations. “SABREs are among the most
well-regarded awards in our industry and I want to personally congratulate the agency’s employees for their ongoing commitment to deliver the best that PR can offer.”
Silver SABREs recognize the best programs in specific industries, from agribusiness to travel and tourism. The campaign winners were announced at an annual awards dinner held at Cipriani in New York City on May 12.
ABOUT THE SABRE AWARDS:
The SABRE Awards are sponsored by Paul Holmes, the publisher of The Holmes Report to recognize Superior Achievement in Branding and Reputation. SABRE Awards are given in four categories - Gold (campaign awards), Silver (awards by industry), Bronze (public relations tactics) and Iron (public relations industry programs and products). The programs honored represent the best work of the
public relations industry during the year 2008.
The Holmes Report names Coyne Public Relations the Best Agency to Work For in America
Parsippany, N.J., May 13, 2009 – Coyne Public Relations, one of the fastest growing public relations agencies in America, has been named The Best Agency to Work for In America by The Holmes Report. The announcement was made last night at the SABRE awards dinner at Cipriani in New York City amongst a legion of PR professionals.
“Our mission is not to be the best agency in America, but the best one to work for and we’ve accomplished that mission. I am just one person of the group and everyone on the team lives our company philosophy every day,” said Tom Coyne, CEO, Coyne Public Relations. “I want to say thank you and congratulations to the best agency anyone could ever imagine; they are the ones that make my dreams come true.”
Coyne Public Relations boasts an unparalleled 97 percent employee retention rate and has achieved double digit growth for the past 10 years. The agency environment fosters creativity and is filled with smart, strategic and caring professionals.
Account Executive from Award-Winning Agency Recognized For Her Stellar Work
PARSIPPANY, N.J. and New York, N.Y. – Tom Coyne, CEO of Coyne Public Relations has a philosophy that has catapulted his agency to a top-25 national ranking and winner of numerous industry awards-- and that is to hire the best people and great work will follow. Allison Greco of Montclair, N.J. is a prime example of Mr. Coyne’s tenets. Recently, Allison was named finalist in the category of Young Professional of the Year at the 2009 PRWeek Awards and won honorable mention at the 2008 PR News Awards in the category of Account Executive of the Year. A three-year veteran of the Coyne Public Relations, Greco’s growth from account coordinator to account executive demonstrates her work on behalf of Coyne and its clients.
“Allison personifies who we are as an agency and her track record of being strategic and garnering results is what makes Allison a great young public relations professional,” said Tim Schramm, Senior Vice President, Coyne Public Relations. “She has strong ties to key media members and works well with all of her clients; the sky is the limit for her.”
During her tenure at Coyne Public Relations, Greco has played a key role in the day-to-day operations of notable lifestyle and consumer accounts including Ritz Crackers, Graco Children’s Products, Cheerios, Yoplait Yogurt and the Pillsbury Bake-Off® Contest.
“I am honored to be among an esteemed group at two of the top award dinners in our industry-The PR News Awards and the PRWeek Awards,” said Greco. “This is a credit to the senior management here at Coyneand the direction they have provided to me.”
Greco graduated with a B.A. in Communication Studies from Montclair State University in May, 2005. While at MSU, Greco was involved in a number of campus activities and organizations including serving as Secretary of Lambda Pi Eta, the national communication honors society. In addition, she is a founding member of MSU’s first A capella singing group and was part of the University’s Honors Program. Born and raised in Yardley, Penn., Greco graduated from Notre Dame High School in Lawrenceville, N.J in 2001.
ABOUT THE PRWEEK AWARDS:
A PRWeek Award is the highest accolade in the PR industry, given each year to the best corporate, nonprofit, and agency teams, as well as to the campaigns that they produce. The Awards highlight the important work done by PR professionals every day.
The judges comprise top professionals from the agency, corporate, nonprofit, education, and government ranks, and are among the most respected people in the industry. These top practitioners come together voluntarily, donating their valuable time to grade campaigns, individuals, and teams.
ABOUT PR NEWS:
PR News is the most trusted, executive level, reader-supported publication that helps enhance the business impact of PR. Written for corporate PR and agency professionals and the challenges they face, PR News is your blueprint for the strategies, tactics and insights you need to become an even more effective and successful communicator.
Public Relations Agency Ranks #14 On List of Medium New Jersey Companies
Parsippany, N.J., April 27, 2009 – Coyne Public Relations, one of the fastest growing public relations agencies in America, today announced that it has achieved rank #14 in The Best Places to Work in New Jersey Award Program. The program is produced by NJBIZ and is made up of 55 companies, split into two groups: 30 medium-sized companies (25-249 employees) and 25 large-sized companies (more than 250 employees). Coyne Public Relations’ ranking falls within the program’s medium-sized category.
“My goal has always been to foster a work environment that will retain and attract the best and brightest minds in the public relations industry,” said Tom Coyne, CEO, Coyne Public Relations. “The success of an agency is determined by its people and the best people will always attract the best clients.”
Companies from across the state entered the two-part process to determine the 55 Best Places to Work in New Jersey. The first part consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems and demographics. This part of the process was worth approximately 25% of the total evaluation. The second part consisted of an employee survey to measure the employee experience. This part of the process was worth approximately 75% of the total evaluation. The combined scores determined the top companies and the final ranking. The Best Companies Group managed the overall registration and survey process. Additionally they analyzed the data provided and used their expertise to determine the final rankings.
Coyne Public Relations was recognized and honored at the Best Places to Work in New Jersey evening awards ceremony on Thursday, April, 23, 2009, at the Hilton East Brunswick.
The Holmes Report names Coyne Public Relations Consumer Agency of the Year
Parsippany N.J., April 20, 2009: The Holmes Report, a leading public relations publication, named Coyne Public Relations, one of the fastest growing public relations agencies in America, as its Consumer Agency of the Year. This is the second national victory for the agency in just two months. On March 5, 2009 at the Tavern on the Green in New York City, Coyne Public Relations was named Midsize Agency of the Year at the PRWeek Awards. For both victories, Coyne Public Relations beat out numerous blue-chip/global agencies.
“Our mission is not to be the best agency in America but the best one to work for,” said Tom Coyne, CEO, Coyne Public Relations. “We have proven that when you hire the best employees the best work will be created. I am proud of the way we have nurtured our partnerships with our clients. To me, this is a total team win…and a win for our clients.”
In 2008, Coyne Public Relations continued its award-winning work for global brands such as The Goodyear Tire and Rubber Company, Hard Rock Café, Kraft Foods, and Shell Lubricants. Major new wins for Coyne include work with Humana, Crayola, Hasbro, and Cornell University’s Johnson School of Business. In all Coyne billed $11.654 million in 2008 (up 35 percent) and held an outstanding 97 percent employee retention rate.
Coyne Public Relations will be officially recognized as The Holmes Report’s Consumer Agency of the Year at the Sabre Awards dinner on May 12 at Cipriani in New York City.
Coyne Public Relations recognized for excellence with six 2008 Sabre Award nominations
Parsippany, N.J., April 10, 2009 – Coyne Public Relations, one of the fastest growing public relations agencies in America, today announced that it is a finalist for six 2008 SABRE awards, which are sponsored by Paul Holmes, the publisher of The Holmes Report to recognize Superior Achievement in Branding and Reputation. Coyne Public Relations has been nominated for a Gold SABRE award, three Silver SABRE awards and two Certificates of Excellence in the Bronze Award.
“The SABRE awards are among the most esteemed in our industry and we are excited to share our campaign success with our clients,” said Tom Coyne, CEO, Coyne Public Relations. “These award nominations are a testament to the client/agency relationships that Coyne Public Relations fosters and they demonstrate our agency’s ability to deliver breakthrough thinking and effective communications counsel.”
Gold SABREs recognize the best programs in specific brand-building and reputation management categories. Coyne Public Relations has been nominated for the following campaign:
- Executive Leadership: Medco – “A Prescription for Leadership”: Medco Forges a Path to Transforming Pharmacy Care in America
Silver SABREs recognize the best programs in specific industries, from agribusiness to travel and tourism. Coyne Public Relations has been nominated for the following campaigns:
- Fashion & Beauty – Mary Kay – “A Kiss for Country”: Country Music Artists Partner with Mary Kay to Kiss Domestic Violence Goodbye
- Entertainment – Harlem Globetrotters – "Magic as Ever" 2007-08 Tour
- Travel & Tourism – Disney Parks – Park-Savvy Parents Become Walt Disney World’s First Online Moms Panel
Bronze SABREs recognize excellence in technical aspects of communication, including the production of annual reports, corporate advertising, or websites. Coyne Public Relations has been nominated for the following campaigns:
- External Publication Certificate of Excellence - Medco Health Solutions Offers its "Perspective" on Health Care in America
- Television Media Placement Certificate of Excellence - Harlem Globetrotters - "Magic as Ever" 2007-08 Tour
The 2008 SABRE award winners will be announced at a dinner in New York City on May 12.
About the SABRE Awards:
The SABRE Awards are sponsored by Paul Holmes, the publisher of The Holmes Report to recognize Superior Achievement in Branding and Reputation. SABRE Awards are given in four categories - Gold (campaign awards), Silver (awards by industry), Bronze (public relations tactics) and Iron (public relations industry programs and products). The programs honored represent the best work of the
public relations industry during the year 2008.
About Coyne Public Relations:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne PR consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Goodyear, Life Savers, Shell Lubricants, Medco Health Solutions, Inc., Campbell Soup Company, Graco Juvenile Products, Kraft Foods, General Mills, and Hard Rock Cafe look to Coyne PR to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
In 2007 and 2008, Coyne was named the Best Agency to Work For in America by The Holmes Report and one of the Top 50 Places to Work in New Jersey by NJBIZ magazine. Coyne PR was a finalist in the category of agency of the year at the PRWeek Awards the past five of seven years and won that category in 2009. Further, Coyne PR is a past recipient of numerous national accolades from numerous organizations including the Public Relations Society of America and the International Association of Business Communicators.
Coyne Public Relations climbs 18 spots in 2009 national PR firm rankings
Award-Winning Firm is Second Highest Gainer in Country
Parsippany, N.J., March 18, 2009 -- Jack O’Dwyer’s Newsletter, one of the nation’s oldest public relations periodicals, today announced its 2008 National Rankings. Coyne Public Relations, climbed from ranking #40 to ranking #22, making it the second biggest gainer among the nation’s top 25 independent public relations firms. This accolade arrives just one week after the agency won the title of MidSize Agency of the Year at the 2009 PRWeek Awards.
“Moving up the ranking from #40 to #22 is an incredible achievement for our agency. Our firm started just 10 years ago with only two employees and now to be ranked among the top 25 independent firms in America is a great honor,” said Tom Coyne, CEO, Coyne Public Relations. “Our ongoing growth and success is essential in providing our staff the opportunities associated with a growing entity.”
Coyne Public Relations billed $11.654 million in 2008 (up 35 percent from 2007), and had an outstanding 97 percent retention rate with several key new business wins including Crayola, Hasbro, Humana, Atlantic Health and Cornell University’s Johnson School of Business.
ABOUT JACK O’DWYER’S NEWSLETTER:
Jack O’Dwyer’s Newsletter is one of the oldest public relations periodicals in the U.S. and has
been called the Bible of PR by The New York Times. Jack O’Dwyer founded the newsletter in
1968 and still edits and writes for the publication. In addition, www.odwyerpr.com is the #1 PR
news site.
ABOUT COYNE PUBLIC RELATIONS:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany,
New Jersey and New York City. With expertise in a variety of categories, Coyne PR
consistently displays the knowledge and creativity that has made it one of the country’s fastest
growing agencies. Prominent national brands including The Walt Disney Company, Goodyear,
Life Savers, Shell Lubricants, Medco Health Solutions, Inc., Campbell Soup Company, Graco
Juvenile Products, Kraft Foods, General Mills, and Hard Rock Cafe look to Coyne PR to create
high-profile public relations programs that deliver significant media results and help them attain
their marketing communications goals.
In 2007 and 2008, Coyne was named the Best Agency to Work For in America by The Holmes
Report and one of the Top 50 Places to Work in New Jersey by NJBIZ magazine. Coyne PR was
a finalist in the category of agency of the year at the PRWeek Awards the past five of seven years
and won in that category in 2009. Further, Coyne PR is a past recipient of numerous national
accolades from numerous organizations including the Public Relations Society of America and
the International Association of Business Communicators.
Coyne Public Relations and Humana win Best of Show in Mercury Awards competition
FASTEST GROWING PUBLIC RELATIONS AGENCY IN NEW JERSEY RECEIVES INTERNATIONAL RECOGNITION WITH TWO GRAND MERCURY AWARDS, FIVE GOLD AWARDS AND 17 OVERALL WINS
Parsippany, N.J., March 18, 2009 – Coyne Public Relations President Richard Lukis today announced that the agency received the Best of Show Award, two Grand Awards, five Gold Awards in the 2008/2009 22nd annual International Mercury Awards Competition. The Grand Awards honor excellence in professional communications, and the Best of Show Award is given to the top entry among all classifications. Judges selected the Gold Awards from 980 entries from 21 countries. In all, Coyne Public Relations won 17 Mercury Awards.
BEST OF SHOW AWARD:
- Coyne Public Relations, on behalf of its client Humana, Inc. received the award for the Corporate Campaign, Humana Brings Bike Sharing to the Masses.
GRAND AWARDS:
- Coyne Public Relations, on behalf of its client Crayola, received first place in the Special Events category for Crayola’s 50th Birthday/Kids Choice Colors.
- Coyne Public Relations, on behalf of its client Humana, Inc. also received this award for the Corporate Campaign, Humana Brings Bike Sharing to the Masses.
“We are thrilled to share this recognition with our clients. It’s the amazing collaboration that we share with both Crayola and Humana that ultimately led to this award-winning work. We are honored to be among those recognized for a Grand Award, but are especially proud to have captured this year’s Best of Show,” said Richard Lukis, President of Coyne Public Relations.
GOLD AWARDS:
- Coyne Public Relations on behalf of its client Casio in the High Tech Awareness category
- Coyne Public Relations on behalf of its client The Campbell Soup Company in the Corporate Campaign category
- Coyne Public Relations on behalf of its client Crayola in Special Events category
- Coyne Public Relations on behalf of its client Humana in the Corporate Healthcare category
- Coyne Public Relations on behalf of its client Toys “R” Us in the Corporate – Children Related category
The following Coyne clients also secured 2009 Mercury Awards: The Harlem Globetrotters, Campbell’s Chunky Soup, Disney Parks, Medco Health Solutions, General Mills and The Goodyear Tire & Rubber Company.
ABOUT THE MERCURY AWARDS:
Judging for the International MERCURY 2008/09 Awards represented the most illustrious, creative
professionals in the public relations industry. Over forty distinguished public relations, marketing, and
advertising agencies, as well as corporate communications departments and public affairs offices
participated in the judging involving over 100 professionals from Australia, Canada, Europe, Hong Kong,
Korea, Mexico and the United States. Some of the elements considered in the judging process were: how
effectively the material met the stated objectives; how well the material was communicated to the
designated audience; use of imaginative and original solutions; and the overall expression of the
message. Gold, Silver, Bronze, and Honors awards were presented to the top 30%, based on averaged
scores. Grand Awards were selected from the top scoring gold winners in each category.
This year over 980 entries were received from 21 countries including Antigua West Indies, Australia, Austria, Canada, France, Germany, Hong Kong, Italy, Japan, Korea, Luxembourg, the Netherlands, New Zealand, People's Republic of China, Poland, Portugal, Scotland, Spain, Switzerland, Turkey, the United Kingdom and the United States.
The annual award is named for the Roman god who was the messenger of the other gods. The MERCURY Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. The annual MERCURY Awards competition was established in 1987 by MerComm, Inc., the world's only independent awards organization. The awards programs were founded to promote excellence in the various fields of communications.
PRWeek names Coyne Public Relations Midsize Agency of the Year
One of the Country’s Fastest Growing PR Firms Secures Two Awards at the 2009 PRWeek Awards Dinner
Parsippany, N.J., March 6, 2009 -- PRWeek, the nation’s leading PR trade publication, named Coyne Public Relations Midsize Agency of the Year last night at Tavern on the Green in New York City at the annual PRWeek Awards dinner. Out of the eight categories for which it was nominated--most ever for the agency--Coyne Public Relations also took home a first place trophy in the category of Best Use of Broadcast (TV and Radio).
“This is a very exciting week for our agency; it’s an exciting year for that matter. We worked very hard this year and last night proved that hard work pays off. We stayed true to our mission statement that if you hire the best people the best clients will want to work with you. Then, the best work will come from your agency. This is a culmination of years of hard work,” said Tom Coyne, CEO of Coyne Public Relations. “Because of our strong belief in a total team effort we brought our entire agency to the dinner, all 90 employees, to celebrate our victories.”
Midsize Agency of the Year:
Coyne defeated Padilla Speer Beardsley, Qorvis Communications, Text 100 Global Public Relations, and WeissComm Partners in the category of Midsize Agency of the Year. Coyne Public Relations billed $11.5 million in 2008 and had an outstanding 97 percent retention rate with several key new business wins including Crayola, Hasbro, Humana, Atlantic Health and Cornell University’s Johnson School of Business. Coyne Public Relations was a finalist in this category five of the past seven years.
Best Use of Broadcast (TV and Radio)
Coyne and The Goodyear Tire & Rubber Company:
Coyne Public Relations’ auto team won first place for the Goodyear ‘Get There’ Awards, a program designed to leverage Goodyear’s Olympic involvement. The program recognized individuals who most helped Olympians in 28 sports achieve their dream of competing in the 2008 Olympic Games in Beijing. Judges commented on the program’s strong tie-in to the brand, clear and consistent messaging with the ‘Get there’ theme. In all, Coyne and Goodyear garnered more than 50 million media impressions including coverage on ESPN, CNN, and Fox Business Network.
ABOUT THE PRWEEK AWARDS:
A PRWeek Award is the highest accolade in the PR industry, given each year to the best corporate, nonprofit, and agency teams, as well as to the campaigns that they produce. The Awards highlight the important work done by PR professionals every day. The PRWeek Awards 2009 presentation took place on March 5, 2009, at Tavern on the Green in New York.
The judges comprise top professionals from the agency, corporate, nonprofit, education, and government ranks, and are among the most respected people in the industry. These top practitioners come together voluntarily, donating their valuable time to grade campaigns, individuals, and teams.
About Coyne Public Relations:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne PR consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Goodyear, Life Savers, Shell Lubricants, Medco Health Solutions, Inc., Campbell Soup Company, Graco Juvenile Products, Kraft Foods, General Mills, and Hard Rock Cafe look to Coyne PR to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
In 2007 and 2008, Coyne was named the Best Agency to Work For in America by The Holmes Report and one of the Top 50 Places to Work in New Jersey by NJBIZ magazine. Coyne PR was a finalist in the category of agency of the year at the PRWeek Awards the past five of seven years. Further, Coyne PR is a past recipient of numerous national accolades from numerous organizations including the Public Relations Society of America and the International Association of Business Communicators.
Coyne Public Relations named Best Place to Work in New Jersey
Coyne Public Relations was recently named as one of the Best Places to Work in New Jersey. The award program, created in 2005 is produced by NJBIZ and sponsored by Gibbons P.C., Sobel & Co., LLC, Extensis, iCIMS and Novo Nordisk.
This survey and award program was designed to identify, recognize and honor the best places of employment in New Jersey, benefiting the state's economy, its workforce and businesses. The Best Places to Work in New Jersey program is made up of 55 companies split into two groups: 30 medium-sized companies (25-249 employees) and 25 large-sized companies (more than 250 employees). Coyne Public Relations has been named one of the Best Places to Work in New Jersey in the medium-sized category.
To be considered for participation, companies had to fulfill the following eligibility requirements:
- Have at least 25 employees in New Jersey;
- Be a for-profit or not-for-profit business;
- Be a publicly or privately held business;
- Have a facility in New Jersey;
Companies from across the state entered the two-part process to determine the 55 Best Places to Work in New Jersey. The first part consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems and demographics. This part of the process was worth approximately 25% of the total evaluation. The second part consisted of an employee survey to measure the employee experience. This part of the process was worth approximately 75% of the total evaluation. The combined scores determined the top companies and the final ranking. Best Companies Group managed the overall registration and survey process. Additionally they analyzed the data provided and used their expertise to determine the final rankings.
Coyne Public Relations will be recognized and honored at the Best Places to Work in New Jersey evening awards ceremony on Thursday, April 23, 2009 at the Hilton East Brunswick. The final rankings will be revealed at the ceremony.
For more information on the Best Places to Work in New Jersey 2010 program, please visit www.njbiz.com/events.
Coyne Public Relations appoints PR veteran David Carter to New Business post
Parsippany, N.J., February 19, 2009 -- Tom Coyne, CEO of Coyne Public Relations, today announced the appointment of David Carter to Senior Vice President, Business Development. Carter will spearhead ongoing expansion and development at Coyne Public Relations, which has experienced a 350 percent growth in the past four years and is a category leader in social media, healthcare, technology, consumer goods and automotive practice areas. The agency’s client roster includes blue-chip brands such as Medco, The Walt Disney Company, Hard Rock Café, General Mills, Kraft Foods, and Goodyear Tire and Rubber Company who look to the agency to create and implement award-winning public relations programs. Coyne Public Relations has been shortlisted for agency of the year at the PR Week awards five of the last seven years and was named Best Agency to Work For by The Holmes Report in 2007 and 2008.
“I have admired Dave’s work for a number of years and I am extremely impressed by his breadth of knowledge and his experience in the PR industry,” said Tom Coyne, CEO of Coyne Public Relations. “I am confident that David’s contributions will help us continue our record growth, and his presence will have a positive impact on all aspects of our business.”
Reporting to Coyne, Carter will spearhead strategic growth and expansion plans at Coyne Public Relations. Carter is an expert in initiating senior client relationships across a variety of practice areas and service offerings. He has an outstanding 20-year agency record in public relations and strategic branding as well as digital and social media.
Carter joins Coyne Public Relations from the brand strategy and design firm Siegel+Gale, an Omnicom company, where he served as Vice President of Business Development. Prior to Siegel+Gale, Carter served as Senior Vice President of Business Development at Ruder Finn. During his 14-year term, the firm experienced tremendous growth and achieved the #1 PR agency ranking in New York.
About Coyne Public Relations:
Coyne Public Relations, LLC, is a full-service public relations agency with offices in Parsippany, New Jersey and New York City. With expertise in a variety of categories, Coyne PR consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent national brands including The Walt Disney Company, Goodyear, Life Savers, Shell Lubricants, Medco Health Solutions, Inc., Campbell Soup Company, Graco Juvenile Products, Kraft Foods, General Mills, and Hard Rock Cafe look to Coyne PR to create high-profile public relations programs that deliver significant media results and help them attain their marketing communications goals.
In 2007 and 2008, Coyne was named the Best Agency to Work For in America by The Holmes Report and one of the Top 50 Places to Work in New Jersey by NJBIZ magazine. In 2009, the agency continued receiving national recognition, being named a finalist for PR Week Agency of the Year. Coyne PR has been a finalist for PR Week Agency of the Year five of the past seven years. Coyne PR is also a past recipient of numerous national accolades from several organizations including the Public Relations Society of America and the International Association of Business Communicators.
Joe Gargiulo named Vice President at Coyne Public Relations
PARSIPPANY, N.J. – Rich Lukis, President of Coyne Public Relations, today announced the promotion of Joe Gargiulo to Vice President. In his new role, Gargiulo will manage daily operations for Coyne Public Relations’ automotive and toy practice areas, as well as lead new business efforts within the automotive and toy industries. Gargiulo has been a member of the Coyne Public Relations team for five years and brings a wide range of talents to his new role.
“Joe is an experienced practitioner and has helped create, coordinate, and manage many of our agency’s award-winning campaigns,” said Rich Lukis, President of Coyne Public Relations. “During his tenure at the agency, Joe has helped grow our automotive practice area more than 500% by using his strong creative and managerial skills. I am extremely confident that our toy practice area will have the same type of growth that our automotive group has had.”
In his previous role, Gargiulo was largely responsible for the management of all Shell Lubricant’s leading brands including: Pennzoil, Motorsports, Quaker State/Q, Shell ROTELLA T, Rain-X, Black Magic and Auto Expressions. Now, in addition to Shell Lubricants, Gargiulo will manage the Crayola, Hasbro and Toys “R” Us account teams.
Rich Lukis named President at Coyne Public Relations, Tom Coyne remains on the helm at CEO
PARSIPPANY, N.J. – Tom Coyne announced that Rich Lukis will assume the role of President of Coyne Public Relations. Rich has been with Coyne PR for more than 10 years and has been a major factor in the agency’s growth and success. In his former role as Executive Vice President, Mr. Lukis managed the automotive and toy practices and was a key player in all new business development, critical agency decisions, and the overall strategy of the agency.
“Rich has been in integral part of the agency; he’s a big reason why we are a top-30 independent PR firm today and why we have experienced a 357 percent growth since 2003. We, together, developed the agency philosophy, commitment to clients and award-winning culture. I have 100 percent confidence that Rich will prosper in his new role and preserve the one-of-a-kind culture that we have here at Coyne PR. This move will help take us to an entirely new level,” said Tom Coyne, CEO, Coyne Public Relations.
In his new role, Rich will be responsible for all operational and functional duties including finance, human resources, agency operations (including overseeing all practice areas), administration and the management of Coyne PR’s graphics and media departments. Tom will continue to lead the agency’s new business efforts, serve as overall creative director, be the main point of contact for client relations--which will include overall campaign strategies--as well as continue to lead Coyne PR’s crisis communications unit.
“Anyone who has worked with Tom knows that he is the key driver of creative ideas behind our agency. This is a positive move as it will allow me to take over all of the operational and managerial functions so Tom can concentrate more on overall campaign creative and strategies. Tom can now stay laser focused and continue to develop creative concepts for our clients,” said Rich Lukis, President, Coyne Public Relations.
