|
NUTRITION & WELLNESS The Coyne PR Nutrition and Wellness Team has the great ability to perfectly blend consumer brand communications with an understanding of the science of how food is made and the regulatory environment in which food is approved and brought to market. The team has extensive experience representing clients across the nutrition, health and wellness spectrum, from high profile food companies to diet plans to health insurance providers and pharmacy benefit managers. Coyne PR has handled health, nutrition and wellness issues for numerous high profile companies and brands, including General Mills, Kraft Foods, The Campbell Soup Company and The Zone Diet. Members of the Nutrition and Wellness Team have developed and executed product launches with a health focus; co-authored children’s books and education programs on nutrition; presented clinical studies; created nutrition centers for well-known brands as a new platform; implemented consumer-based social media campaigns; publicized authors, book releases and television specials for diets and dietitians; educated consumers and health professionals on specific health benefits; partnered with respected associations, from the Academy of Pediatrics to Save the Children; coordinated and managed health professional conference exhibits on behalf of brands and worked with various third-party experts as spokespeople, from clinical researchers to physical trainers. Our team is backed by a 15-person healthcare group, with experience in consumer health and wellness, managed care, medical devices, public health, biotechnology, health care information technology and non-profits. The team works to position its healthcare clients as leaders in the industry, from developing thought leadership initiatives to leading strategic communications around research projects. From communicating the importance of fiber to the debates over the benefits of organic foods to regulatory issues and revised positioning, we have been on the front burner with media on the issues and trends that affect our clients and their industries. The following case studies highlight nutrition and wellness programs that Coyne PR has implemented. For more information on our food and beverage experience beyond nutrition and wellness please click here. |
|
Nutrition & Wellness Case Studies
