ISSUE:
Coyne PR was challenged with positioning Cheerios as an authority on women’s heart health, highlighting the brand’s contributions to heart health causes and spreading the word about the importance of having your cholesterol checked through the Cheerios Circle of Helping Hearts campaign.

IDEA:
Coyne PR put their whole heart into the program, launching an awareness campaign with the release of compelling survey results that revealed that more women check their computers for viruses than they check their cholesterol levels. Dr. Lori Mosca, an expert in preventive cardiology, was utilized to help deliver important campaign messaging to print and broadcast media. Additionally a word of mouth (WOM) campaign was launched through strategic partnerships with grassroots organizations to help spread the word about the campaign.

IMPACT:
Coyne PR’s efforts got to the heart of the matter, spreading the message of the Cheerios Circle of Helping Hearts campaign by generating more than 4,000 print, online and broadcast media placements, garnering approximately 54 million impressions.