ISSUE:
Coyne PR was charged with promoting The Zone diet and its creator, best-selling author Dr. Barry Sears, Ph.D.

IDEA:
The Zone is a simple, well-balanced, clinically proven anti-inflammatory lifestyle. Coyne PR developed and implemented a multi-faceted campaign to help media and consumers alike understand the science behind The Zone, and why it works and will help them lose weight and get healthy. From new product launches and promoting clinical studies to supporting Dr. Sears’ work with the world’s heaviest man, Manuel Uribe, and book tours, Coyne PR has continued to position Dr. Sears as a leading authority in consumer health and wellness, and generate positive buzz around The Zone as a lifestyle rather than a diet.

IMPACT:
Coyne PR kicked media coverage for The Zone and Dr. Barry Sears into high-gear, garnering impressive national media placements from The Discovery Channel to Men’s Health to US Weekly, and local and regional placements in key markets, including New York, Chicago, Washington, D.C., and Houston, among others.