|Coyne PR is regularly called on to support products and services across a range of categories for some of the world’s leading companies and brands. Our approach involves a keen understanding of the target audience, including their media interests, a firm strategy and flawless execution.
Because of the depth and breadth of our client roster, we regularly work with virtually every type of business, consumer/lifestyle and trade media outlet in the country. Our pet industry experience includes Milk-Bone, 9Lives, Snausages, Pup-Peroni, Kibbles n' Bits, Meow Mix, Arm & Hammer cat litter, Lambert Kay, and Petopia.com, among others.
Besides being self-proclaimed pet lovers, our team’s experience includes product launches, brand building campaigns, tradeshow support, events and sponsorships, contest promotions, online promotions, cause marketing and social media. In addition to our client work, team members are looked to for their pet marketing expertise, being featured on industry panels such as BlogPaws.
Ultimately, our goal is to provide each and every client with a program that provides a strong return on investment. Why? Because PR is never 100 percent guaranteed, a PR campaign should deliver an exponential return that could not be achieved through other marketing initiatives. PR has to deliver bigger ideas and create bigger impact or marketers will run back to traditional "guaranteed" returns such as advertising and direct mail.
Our understanding of the media is based not only on our daily media contact with national, local and trade media, but also by the many former broadcast and print journalists who are now members of the Coyne PR family, including a former "Today Show" producer and Reuters reporter.
The reason why the Pet Division creates highly successful, award-winning programs for its clients is simple. When you combine a passion for what you do and who you do it for, how can you not be the best pet public relations agency in the country?