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CASE STUDY:
THE CONTAINER STORE | CONTAINING THE EXCITEMENT ISSUE: The Container Store, the nation’s leading storage and organization products retailer, turned to Coyne PR to support the first-ever New Jersey store opening in 2002. In late 2007, the company once again called upon the agency to open the lid on the launch of the company’s second New Jersey location in Cherry Hill. IDEA: Coyne PR developed a multi-faceted campaign that included identifying and partnering with a local non-profit, Living Beyond Breast Cancer (LBBC), identifying strategic partnerships with area businesses, conducting extensive outreach to local South Jersey/Philadelphia media in the weeks leading up to the opening, working with local vendors to throw an upscale preview party prior to the launch, and providing extensive logistical and media support for the Grand Opening celebration. IMPACT: South Jersey/Philadelphia local media could not contain themselves with news about the new store opening. Coyne PR generated 53 stories garnering more than 7 million media impressions, including NBC and Comcast affiliates in Philadelphia, multiple feature stories in the Courier-Post, Philadelphia Style Magazine and Philadelphia Business Journal. The store immediately performed as a top-level store from the day it opened. Living Beyond Breast Cancer received a portion of the opening weekend’s sales, resulting in a $15,000 donation, far exceeding company expectations for opening weekend sales . |
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Retail Case Studies
