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SOCIAL MEDIA & DIGITAL STRATEGY Social media as a core element of all that we do on behalf of our clients as opposed to a separate communications discipline. At Coyne, social media is not a specialty; it is a category that all account teams have knowledge and experience with As such, we’ve applied social media strategy to virtually every client at the agency with proven results. Through our proprietary processes, we’ve helped some of America’s best known companies and brands achieve the right social media strategy for their specific needs, including The Walt Disney Company, Humana, Verizon, Kraft Foods, Shell Lubricants, Mary Kay and General Mills, among others. According to one senior communications executive at a Fortune 50 technology leader, “Coyne is miles ahead of its competitors in social media.” A key to our success is that we are social, and have embraced social media in our professional and personal lives. Every employee at Coyne has their own personal blog, the result of an internal effort to encourage staff to understand what it’s like to be a blogger. We are experts on building relationships with media since our inception and we have simply extended that approach to bloggers as media in their own right. As part of our efforts, we’ve worked closely with many of the most influential blogs across multiple categories to launch new services, conduct product reviews, post on major announcements and build brand buzz. Our social media approach is comprehensive strategy that provides clients with social media policy development, digital creative from ideas to applications, online campaigns, crisis communications in the blogosphere and blogger events – all of which are supported with strong measurement, as well as ongoing counsel. We believe so strongly in this fact that our company motto is now “Change Impressions,” which reminds us that we must be focused on the fact the ways and places consumers are getting news and information is changing every day. Click here to receive a copy of our social media capabilities including our proprietary approaches developed at Coyne. Coyne Exchange Blog | Twitter COYNE DIGITAL STUDIO
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Social Media Case Studies
