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Coyne PR is regularly called upon to support products and services across a range of categories for some of the world’s leading companies and brands. Coyne PR’s approach involves a keen understanding of the target audience, including their media interests, a firm strategy and flawless execution. Our new product and service experience extends to many industries and involves many of the world’s top brands. Because of the depth and breadth of our client roster, we regularly work with virtually every type of business, consumer/lifestyle and trade media outlet in the country. Our consumer technology experience includes Casio (agency of record), Verizon’s VoIP service, Siemens, VTech, and Disney Mobile, among others. Our goal is to provide each and every client with a program that provides a strong return on investment. Why? Because PR is never 100 percent guaranteed, a PR campaign should deliver an exponential return that could not be achieved through other marketing initiatives. PR has to deliver bigger ideas and create bigger impact or marketers will run back to traditional “guaranteed” returns such as advertising and direct mail. Our understanding of the media is based not only on our daily media contact with national, local, and trade media, but also by the many former broadcast and print journalists who are now members of the Coyne PR family, including a former “Today” show producer and Reuters reporter. |
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Technology Case Studies
