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Our toy team is a specialized group of consumer product public relations professionals that possesses the passion, creativity and experience to impact your business. With in-depth working knowledge of the youth, parenting and trade media, our team is in sync with the industry and your target audience. Coyne PR’s toy team has managed and executed product launches, brand-building campaigns, trade show support, influencer programs, social media marketing, celebrity endorsement programs and media relations for some of the industry’s most prominent brands, including Hasbro, Crayola, Toys“R”Us, Babies“R”Us, Cookie Magazine, and Walt Disney World, to name a few. In addition, members of the Coyne team have executed public relations campaigns for other major toy companies and products, including the launch of Fisher-Price’s TMX Elmo; Mattel’s Entertainment Brands (Cars, Holly Hobbie and Friends, Batman); K’NEX; Funrise Toy Corporation; and RUSS Berrie and Company, among others. Our understanding of the media is based not only on our daily media contact with national, local, and trade media, but also by the many former broadcast and print journalists who are now members of the Coyne PR family, including a former “Today Show” producer and Reuters reporter. |
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Toy Case Studies
