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 Toy Team Leadership |
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Brian Murphy, Vice President
Brian Murphy is a Vice President at Coyne PR and leads the toy and juvenile products group which includes Toys“R”Us, Babies“R”Us, Hasbro Games and Crayola. An eleven year industry veteran, Brian is a consumer media specialist with experience in the toy, apparel and accessory, electronic, sporting goods, juvenile products and home and garden categories. Brian also has extensive knowledge of the licensing industry having represented some of the most well-known entertainment and corporate brands.
While at Coyne PR, Brian has helped develop and execute some of the agency’s most successful public relations programs. In 2009, Brian led the campaign on behalf of Hasbro Games for the 60th birthday celebration of Candy Land. The campaign was highlighted by the famous Lombard Street in San Francisco being turned into a giant Candy Land game board. The event generated more than 1,500 placements and 186 million impressions. Highlights included “The Early Show,” “Fox & Friends,” CNN Headline News, ABC “World News Now,” The Weather Channel, USA Today and the Associated Press.
In 2008, Brian spearheaded the efforts to help celebrate the 50th birthday of one of America’s most iconic products – the Crayola 64 Box. Overseeing the big birthday bash, the event garnered over 270 national and local market broadcast placements which included feature segments on “The Early Show,” “Fox and Friends,” CNBC’s “Fast Money” and ABC “World News Now.” Later that year, Brian led the agency’s venture into theater as he helped introduce the media to Hasbro’s newest collections of games – Noodleboro – through a thirty minute three act play. Complete with professional actors, stage design and a playbill, the play was attended by numerous national media outlets including “Today,” American Baby and Cookie magazine.
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Sue Murphy
Susan Murphy began her career in toy, licensing and consumer products PR in 1994. Prior to joining Coyne PR, Susan was a Vice President with Freeman Public Relations. During her time there, she worked on some of the most well-known brands in the industry, including Fisher-Price, Mattel, Sony Pictures Consumer Products and Jeep (licensed products).
Susan has developed and executed numerous campaigns including the Matchbox 50th Birthday program and the grand opening of American Girl Place New York. She was also a part of one of the most successful PR initiatives of all time, the award-winning launch of the original Tickle Me Elmo, as well as the follow-up 10th anniversary campaign.
In addition, her vast experience includes trade show PR for the International Licensing Show and clients such as specialty electronics manufacturer Kash ‘n Gold and Radica Games. Susan graduated from Syracuse University’s S.I. Newhouse School of Public Communications with a major in Public Relations.
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