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CASE STUDY:
ADVENTURES BY DISNEY ISSUE: Adventures by Disney, provider of high-end family travel experiences, charged Coyne PR with the task of generating awareness and brand recognition among top-tier media as well as educating them about Adventures by Disney's unique program offerings. IDEA: Coyne PR and Adventures by Disney brought a Taste of the World to New York metro-based media, with a week-long open house for one-on-one interviews with Adventures by Disney executives, Local Experts and Adventures Guides. The setting provided a great opportunity for Disney to deliver key messages, which focused on the company's history and growth, new itineraries and explain how their trips differ from competing tour operators. The event was held in a posh hotel suite in midtown Manhattan - an easy spot for media to find. Each room was transformed to reflect breathtaking destinations Adventures by Disney visits, as well as select activities for media, authentic cuisine from around the world and interesting stories from Local Experts and Guides. As a warm welcome and "thank you," Adventures by Disney hosted the media back on the last night for a special cocktail reception. IMPACT: Coyne PR and Adventures by Disney secured more than 40 one-on-one interviews for the week-long event, including writers/editors from Travel + Leisure, People.com, "The Travel Channel," Family Circle Magazine, Conde Nast Traveler, O, The Oprah Magazine, Daily News (NY) and Parenting Magazine. The event was a great success for the Coyne PR travel team and Adventures by Disney! |
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Travel Case Studies
