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CASE STUDY:
RCI | FAMILY FRIENDLY VACATIONS ISSUE: As the world’s oldest and largest timeshare exchange company, RCI challenged Coyne PR to position the brand as the premier choice for family-friendly vacations. IDEA: Coyne PR met the challenge by developing a pricing strategy that highlighted significant savings for families renting a timeshare versus those residing at a traditional hotel. IMPACT: By coupling pricing statistics with additional benefits of timeshare vacations, Coyne generated more than 50 million impressions, including strategic placements in The New York Times, The Washington Post, Los Angeles Times, Boston Globe, Dallas Morning News and the Copley News Service. Coyne also secured key broadcast interviews with several family travel experts and authors to further position RCI as a family travel leader, garnering broadcast coverage in more than 20 markets across the country. Through each step of the program, Coyne ensured that RCI’s corporate messaging remained constant and that each placement further served to solidify the brand’s goal of becoming the premier family-friendly vacation choice. |
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Travel Case Studies
