K-Y® enlisted the Coyne team to build awareness for new K-Y® YOURS + MINE® Couples Lubricants®. Though the new products were launched around Valentine’s Day, a time when couples are more likely to be intimate, introducing a new product into the bedroom is a topic that can be tough and uncomfortable for many couples. The Coyne team sought a way to fuel conversations around intimacy and trying new things so that couples would feel more willing to use the couples lubricants as a means to better their relationships overall.
