Coyne helped lead 9Lives through numerous brand positioning changes. From gauging pet parent “purrception” of cat health, to helping Morris the Cat run for president, our team always made sure that the brand landed on its feet.

  • Milk-Bone
  • UPS
  • Red Robin Gourmet Burgers & Brews
  • Pillsbury
  • Arby's Foundation
  • VTech
  • ChapStick
  • Quaker State
  • Murad
  • Eggland's Best
  • VF Corporation
  • Cayman Islands
  • Fiat Chrysler Automobiles
  • The Container Store
  • Lifetime Digital
  • Perdue
  • Bayer Animal Health
  • Cartoon Network
  • Lane Bryant
  • Preparation H
  • Yahoo Sports
  • Mini Oreo
  • AOL Engadget
  • BMW
  • IRONMAN
  • Disney Parks & Resorts
  • MLB Players Association
  • IMAX
  • Bosch
  • USTA
  • NUK
  • Mike & Ike
  • Stryker
  • NFL Players Association
  • Mary Kay
  • Penn Medicine
  • Chiquita
  • Outrigger Resorts
  • Graco
  • Advil
  • Pup-Peroni
  • Harlem Globetrotters
  • Red Bull Arena
  • Mohegan Sun
  • CeraVe
  • Playmobil
  • Cheerios
  • BD
  • The University of Virginia Darden School of Business
  • Accuweather
  • USA Swimming Foundation
  • WebMD
  • National Canine Research Council
  • Seventh Generation
  • Zoetis
  • Entenmann's
  • Salix
  • South African Tourism
  • Harley-Davidson
  • Timberland
  • Pennzoil
  • Goodyear Tire & Rubber Company
  • BabyCenter
  • Telemundo
  • Newman's Own Foundation
  • Pacira
  • Babies"R"Us
  • ESPN
  • Chunky
  • Burger King
  • Daytona International Speedway
  • Novartis
  • Shell Rotella
  • Hard Rock International
  • Tough Mudder
  • Allergan
  • Courvoisier
  • National Confectioners Association
  • GE Water
  • Longines
  • Crayola
  • Hong Kong Tourism Board
  • Banfield Pet Hospital
  • Casio
  • Cardinal Health
  • Meow Mix
  • BASF
  • Heathrow International Airport
  • USA TODAY Sports Media Group
  • PEEPS
  • United States Golf Association
  • Humana
  • Reef
  • Quest Diagnostics
  • Candy Land
  • Pfizer Legal Alliance
  • Owens Corning
  • Del Monte