From Slinky to Shrinky Dinks, Alex Brands is home to some of the most iconic toys of all times. With a toy box full of more than 10 brands, Coyne executes a year-round campaign to generate widespread awareness and coverage across the entire media universe. Coyne implemented a comprehensive media relations program to support Alex Brands’ new products. The team executed aggressive nationwide spring and holiday media relations campaigns to generate widespread awareness for key drivers by targeting key industry influencers, national/local broadcast, news wires and syndicates, national/regional parenting/women’s interest magazines, daily newspapers, key parenting websites and blogs.