From Slinky to Shrinky Dinks, Alex Brands is home to some of the most iconic toys of all times. With a toy box full of more than 10 brands, Coyne executed a year-round campaign to generate widespread awareness and coverage across the entire media universe. Coyne implemented a comprehensive media relations program to support Alex Brands’ new products. The team executed aggressive nationwide spring and holiday media relations campaigns to generate widespread awareness for key drivers by targeting key industry influencers, national/local broadcast, news wires and syndicates, national/regional parenting/women’s interest magazines, daily newspapers, key parenting websites and blogs.

  • VF Corporation
  • USTA
  • Tough Mudder
  • Newman's Own Foundation
  • Quest Diagnostics
  • Bayer Animal Health
  • Timberland
  • IRONMAN
  • Playmobil
  • Mohegan Sun
  • MLB Players Association
  • Seventh Generation
  • Outrigger Resorts
  • Preparation H
  • Meow Mix
  • CeraVe
  • Cartoon Network
  • Crayola
  • Harley-Davidson
  • Novartis
  • IMAX
  • ESPN
  • South African Tourism
  • BD
  • Mary Kay
  • Pillsbury
  • Mike & Ike
  • Hard Rock International
  • Casio
  • Quaker State
  • Mini Oreo
  • The Container Store
  • GE Water
  • Eggland's Best
  • Stryker
  • USA Swimming Foundation
  • Reef
  • Chunky
  • National Canine Research Council
  • Pup-Peroni
  • Babies"R"Us
  • BASF
  • Murad
  • WebMD
  • Advil
  • Shell Rotella
  • Arby's Foundation
  • Owens Corning
  • NUK
  • Cheerios
  • Red Robin Gourmet Burgers & Brews
  • Del Monte
  • Yahoo Sports
  • Cardinal Health
  • Milk-Bone
  • Accuweather
  • Humana
  • Pfizer Legal Alliance
  • Lifetime Digital
  • BabyCenter
  • Chiquita
  • Banfield Pet Hospital
  • Entenmann's
  • Pennzoil
  • The University of Virginia Darden School of Business
  • USA TODAY Sports Media Group
  • ChapStick
  • Zoetis
  • Courvoisier
  • UPS
  • Daytona International Speedway
  • Allergan
  • Cayman Islands
  • United States Golf Association
  • Burger King
  • National Confectioners Association
  • Graco
  • Telemundo
  • Hong Kong Tourism Board
  • Candy Land
  • Lane Bryant
  • PEEPS
  • Pacira
  • AOL Engadget
  • NFL Players Association
  • Bosch
  • Goodyear Tire & Rubber Company
  • Perdue
  • Penn Medicine
  • BMW
  • Longines
  • Salix
  • Harlem Globetrotters
  • VTech
  • Heathrow International Airport
  • Fiat Chrysler Automobiles
  • Red Bull Arena
  • Disney Parks & Resorts