From Slinky to Shrinky Dinks, Alex Brands is home to some of the most iconic toys of all times. With a toy box full of more than 10 brands, Coyne executed a year-round campaign to generate widespread awareness and coverage across the entire media universe. Coyne implemented a comprehensive media relations program to support Alex Brands’ new products. The team executed aggressive nationwide spring and holiday media relations campaigns to generate widespread awareness for key drivers by targeting key industry influencers, national/local broadcast, news wires and syndicates, national/regional parenting/women’s interest magazines, daily newspapers, key parenting websites and blogs.

  • USA Swimming Foundation
  • Graco
  • Disney Parks & Resorts
  • MLB Players Association
  • Perdue
  • Timberland
  • IRONMAN
  • Zoetis
  • Courvoisier
  • Reef
  • VTech
  • Candy Land
  • Murad
  • Cardinal Health
  • Advil
  • Humana
  • Crayola
  • Mike & Ike
  • USA TODAY Sports Media Group
  • Cartoon Network
  • Pillsbury
  • The Container Store
  • BMW
  • Preparation H
  • Red Bull Arena
  • Pfizer Legal Alliance
  • Lifetime Digital
  • Mohegan Sun
  • Seventh Generation
  • Heathrow International Airport
  • Harlem Globetrotters
  • GE Water
  • Red Robin Gourmet Burgers & Brews
  • UPS
  • Pennzoil
  • WebMD
  • Newman's Own Foundation
  • Bosch
  • The University of Virginia Darden School of Business
  • IMAX
  • BabyCenter
  • CeraVe
  • Hong Kong Tourism Board
  • Playmobil
  • Allergan
  • Penn Medicine
  • Entenmann's
  • BD
  • Casio
  • Novartis
  • Stryker
  • Accuweather
  • VF Corporation
  • Arby's Foundation
  • Lane Bryant
  • Pup-Peroni
  • Salix
  • Milk-Bone
  • Eggland's Best
  • Cayman Islands
  • Babies"R"Us
  • Owens Corning
  • ESPN
  • Mini Oreo
  • NUK
  • National Confectioners Association
  • Quest Diagnostics
  • Mary Kay
  • Cheerios
  • Del Monte
  • Chiquita
  • Bayer Animal Health
  • Longines
  • Harley-Davidson
  • BASF
  • Meow Mix
  • Pacira
  • Banfield Pet Hospital
  • Daytona International Speedway
  • NFL Players Association
  • USTA
  • Burger King
  • Fiat Chrysler Automobiles
  • Quaker State
  • South African Tourism
  • National Canine Research Council
  • ChapStick
  • Outrigger Resorts
  • Telemundo
  • Goodyear Tire & Rubber Company
  • Hard Rock International
  • Chunky
  • AOL Engadget
  • Tough Mudder
  • United States Golf Association
  • Yahoo Sports
  • Shell Rotella
  • PEEPS