When Atlantic Health System hired Coyne PR, it was a local healthcare system aiming to grow national and regional visibility. Over nearly a decade, we have focused on promoting clinical areas of excellence with aggressive media relations, influencer programs, executive positioning and special events, as well as serving as crisis counselors. Throughout our partnership, Atlantic Health has enjoyed top national and regional media coverage, grown from two to five facilities, seen a 60 percent increase in physicians, and earned U.S. News & World Report’s “Top Hospitals in the Nation” rankings for the past five years.

To forge an ongoing relationship between media and pediatricians, Coyne PR conceived the “Lunch and Learn” annual media event to showcase Goryeb’s top health experts and the resources. The tone of the event was conversational, encouraging the reporters and bloggers to ask questions, mingle with pediatricians over lunch and experience unprecedented access to the doctors. And, for those unable to attend, live tweeting and videos of each presentation were available.
The team leveraged a bench of clinical experts aligned with key sports injury issues that could be tapped to comment on high profile sports injury news of the day.