For 65 years, Baby Magic has delivered exceptional products and smiles to families across the globe and from one generation to another. The family-owned and operated business focuses on creating baby care products that do what they say they’re going to do – while cutting out the bad stuff. Coyne’s support for this iconic brand ranges from creating buzz around their unique and heartwarming campaigns like “Dads Are Magic Too,” to garnering key placements around its timeless products such as the famous “Pink” wash – a favorite for moms and dads across the globe.

To celebrate the holidays and seed product to top baby/parenting editors and influencers, Coyne PR worked with Baby Magic to create custom labels to affix to the classic pink Baby Magic Lotion and Wash with the names of the media/influencers’ child printed on the top. Not only was this a truly customizable and thoughtful gift, but parents would be able to keep the bottles long after their contents run out! The affordable mailer was a huge success with a number of top contacts posting and tagging the brand – including mega-influencer, Something Navy.