In the 1970’s, devoted dad and pharmacist, George Boudreaux, created a product for his customers in Louisiana who just couldn’t soothe their children’s diaper rash. From there, Boudreaux’s Butt Paste took off. Decades later, the brand is a trusted solution for parents who need a product that is fast acting without the harsh ingredients for their babies’ delicate bums.

Coyne has worked to cement the brand as THE product for diaper rash among the savvy millennial mom and dad crowd through targeted activations and events from influencer “what’s in my diaper bag” posts and videos to media diaper changing challenges and partnership with parenting experts. The goal? Kick some rash!

In honor of the thousands of brave military parents protecting the country, the Boudreaux’s Butt Paste® team partnered with Operation Shower® - a non-profit military organization that celebrates military families across the country!
As a headline sponsor at Babypalooza, one of the largest gatherings of parenting bloggers and influencers in the country, Coyne created a Boudreaux’s nursery with twin diaper changing stations, designed to engage attendees in the highlight of the event – a diaper changing competition.
Coyne forged a strategic partnership with the largest dad influencer network, Life of Dad, to develop unique and multi-faceted content for the brand that would reach and speak to this little-touched dad audience.