In the 1970’s, devoted dad and pharmacist, George Boudreaux, created a product for his customers in Louisiana who just couldn’t soothe their children’s diaper rash. From there, Boudreaux’s Butt Paste took off. Decades later, the brand is a trusted solution for parents who need a product that is fast acting without the harsh ingredients for their babies’ delicate bums.
Coyne worked to cement the brand as THE product for diaper rash among the savvy millennial mom and dad crowd through targeted activations and events - from influencer “what’s in my diaper bag” posts and videos to media diaper changing challenges and partnerships with parenting experts. The goal? Kick some rash!
