Hasbro brought Coyne on board to develop and execute a sweet celebration for the 60th birthday of the beloved Candy Land board game. The curves of Lombard Street in San Francisco turned out to be the perfect match for a transformation into the magical Candy Land path. Area children were divided into four teams to represent the game pieces and oversized cards dictated the moves along the colored path, generating nationwide awareness for the milestone birthday.

  • Cartoon Network
  • Cardinal Health
  • Pacira
  • VF Corporation
  • Bosch
  • Tough Mudder
  • Penn Medicine
  • Candy Land
  • Seventh Generation
  • Hard Rock International
  • Cayman Islands
  • Humana
  • Graco
  • Pillsbury
  • ESPN
  • Cheerios
  • BabyCenter
  • Lane Bryant
  • GE Water
  • Banfield Pet Hospital
  • BMW
  • Timberland
  • Outrigger Resorts
  • Del Monte
  • CeraVe
  • Quaker State
  • Owens Corning
  • UPS
  • Meow Mix
  • Arby's Foundation
  • Pup-Peroni
  • National Confectioners Association
  • Eggland's Best
  • Novartis
  • Entenmann's
  • USA TODAY Sports Media Group
  • Burger King
  • NUK
  • Mohegan Sun
  • Mini Oreo
  • Zoetis
  • Bayer Animal Health
  • Crayola
  • Goodyear Tire & Rubber Company
  • MLB Players Association
  • Courvoisier
  • WebMD
  • The University of Virginia Darden School of Business
  • Newman's Own Foundation
  • Pennzoil
  • Perdue
  • Fiat Chrysler Automobiles
  • AOL Engadget
  • VTech
  • Pfizer Legal Alliance
  • Playmobil
  • Preparation H
  • NFL Players Association
  • Yahoo Sports
  • Disney Parks & Resorts
  • Chiquita
  • Red Robin Gourmet Burgers & Brews
  • PEEPS
  • USTA
  • United States Golf Association
  • Harlem Globetrotters
  • Red Bull Arena
  • Daytona International Speedway
  • Casio
  • BASF
  • Stryker
  • Harley-Davidson
  • Heathrow International Airport
  • Shell Rotella
  • Reef
  • BD
  • USA Swimming Foundation
  • IMAX
  • National Canine Research Council
  • Accuweather
  • Telemundo
  • Longines
  • Lifetime Digital
  • Quest Diagnostics
  • Salix
  • IRONMAN
  • Mike & Ike
  • ChapStick
  • Murad
  • South African Tourism
  • Milk-Bone
  • Hong Kong Tourism Board
  • Babies"R"Us
  • Chunky
  • Mary Kay
  • Allergan
  • The Container Store
  • Advil