Hasbro brought Coyne on board to develop and execute a sweet celebration for the 60th birthday of the beloved Candy Land board game. The curves of Lombard Street in San Francisco turned out to be the perfect match for a transformation into the magical Candy Land path. Area children were divided into four teams to represent the game pieces and oversized cards dictated the moves along the colored path, generating nationwide awareness for the milestone birthday.

  • MLB Players Association
  • Pillsbury
  • Crayola
  • Shell Rotella
  • USTA
  • The Container Store
  • South African Tourism
  • Mary Kay
  • BMW
  • Hard Rock International
  • Red Bull Arena
  • Lane Bryant
  • Disney Parks & Resorts
  • Salix
  • CeraVe
  • ESPN
  • WebMD
  • Goodyear Tire & Rubber Company
  • Banfield Pet Hospital
  • Newman's Own Foundation
  • ChapStick
  • Arby's Foundation
  • Bosch
  • Telemundo
  • BD
  • Reef
  • PEEPS
  • Fiat Chrysler Automobiles
  • Pacira
  • Pennzoil
  • Mohegan Sun
  • Chiquita
  • Humana
  • Harlem Globetrotters
  • USA Swimming Foundation
  • Mike & Ike
  • Tough Mudder
  • Mini Oreo
  • Hong Kong Tourism Board
  • Candy Land
  • Longines
  • Daytona International Speedway
  • Stryker
  • Casio
  • Courvoisier
  • Lifetime Digital
  • Chunky
  • National Confectioners Association
  • Accuweather
  • The University of Virginia Darden School of Business
  • Seventh Generation
  • Cheerios
  • National Canine Research Council
  • Babies"R"Us
  • Allergan
  • Eggland's Best
  • UPS
  • Milk-Bone
  • IMAX
  • Heathrow International Airport
  • Murad
  • NUK
  • Red Robin Gourmet Burgers & Brews
  • Pfizer Legal Alliance
  • Outrigger Resorts
  • NFL Players Association
  • BASF
  • VTech
  • Penn Medicine
  • Zoetis
  • Harley-Davidson
  • Yahoo Sports
  • Novartis
  • Quaker State
  • Graco
  • Cartoon Network
  • Advil
  • VF Corporation
  • Meow Mix
  • Preparation H
  • Del Monte
  • BabyCenter
  • Timberland
  • IRONMAN
  • GE Water
  • Burger King
  • Perdue
  • Cardinal Health
  • Cayman Islands
  • Playmobil
  • Bayer Animal Health
  • United States Golf Association
  • Entenmann's
  • Owens Corning
  • USA TODAY Sports Media Group
  • AOL Engadget
  • Pup-Peroni
  • Quest Diagnostics