Hasbro brought Coyne on board to develop and execute a sweet celebration for the 60th birthday of the beloved Candy Land board game. The curves of Lombard Street in San Francisco turned out to be the perfect match for a transformation into the magical Candy Land path. Area children were divided into four teams to represent the game pieces and oversized cards dictated the moves along the colored path, generating nationwide awareness for the milestone birthday.

  • Mini Oreo
  • WebMD
  • VF Corporation
  • Quest Diagnostics
  • Penn Medicine
  • Courvoisier
  • Preparation H
  • Cardinal Health
  • BMW
  • Pillsbury
  • NFL Players Association
  • Daytona International Speedway
  • Telemundo
  • Mike & Ike
  • Mary Kay
  • Murad
  • Graco
  • Longines
  • Disney Parks & Resorts
  • Eggland's Best
  • The University of Virginia Darden School of Business
  • Arby's Foundation
  • Pacira
  • Humana
  • Fiat Chrysler Automobiles
  • Advil
  • Cayman Islands
  • National Canine Research Council
  • USA TODAY Sports Media Group
  • BD
  • Timberland
  • Red Robin Gourmet Burgers & Brews
  • USA Swimming Foundation
  • CeraVe
  • Seventh Generation
  • Bayer Animal Health
  • Pfizer Legal Alliance
  • Red Bull Arena
  • Playmobil
  • IMAX
  • Owens Corning
  • Allergan
  • Stryker
  • Cartoon Network
  • BASF
  • Banfield Pet Hospital
  • NUK
  • Harley-Davidson
  • United States Golf Association
  • Reef
  • Mohegan Sun
  • The Container Store
  • Milk-Bone
  • VTech
  • ESPN
  • Hong Kong Tourism Board
  • Goodyear Tire & Rubber Company
  • Shell Rotella
  • Quaker State
  • Novartis
  • Lifetime Digital
  • Entenmann's
  • Casio
  • ChapStick
  • Heathrow International Airport
  • Cheerios
  • Salix
  • MLB Players Association
  • GE Water
  • Lane Bryant
  • Outrigger Resorts
  • AOL Engadget
  • Newman's Own Foundation
  • Candy Land
  • UPS
  • Pennzoil
  • Chunky
  • IRONMAN
  • Chiquita
  • Crayola
  • Zoetis
  • Burger King
  • Bosch
  • USTA
  • Babies"R"Us
  • Yahoo Sports
  • National Confectioners Association
  • Perdue
  • PEEPS
  • Accuweather
  • Del Monte
  • Pup-Peroni
  • Meow Mix
  • Tough Mudder
  • Hard Rock International
  • Harlem Globetrotters
  • South African Tourism
  • BabyCenter