Hasbro brought Coyne on board to develop and execute a sweet celebration for the 60th birthday of the beloved Candy Land board game. The curves of Lombard Street in San Francisco turned out to be the perfect match for a transformation into the magical Candy Land path. Area children were divided into four teams to represent the game pieces and oversized cards dictated the moves along the colored path, generating nationwide awareness for the milestone birthday.

  • Pennzoil
  • Harlem Globetrotters
  • Mini Oreo
  • Mohegan Sun
  • Lane Bryant
  • Goodyear Tire & Rubber Company
  • Eggland's Best
  • United States Golf Association
  • NFL Players Association
  • UPS
  • Novartis
  • Penn Medicine
  • Milk-Bone
  • BMW
  • Harley-Davidson
  • Fiat Chrysler Automobiles
  • Pacira
  • Longines
  • National Confectioners Association
  • Pillsbury
  • Advil
  • CeraVe
  • Del Monte
  • Daytona International Speedway
  • Graco
  • PEEPS
  • Hong Kong Tourism Board
  • Murad
  • Perdue
  • Bayer Animal Health
  • NUK
  • Courvoisier
  • Telemundo
  • Cardinal Health
  • Quest Diagnostics
  • Tough Mudder
  • MLB Players Association
  • South African Tourism
  • Owens Corning
  • Bosch
  • Hard Rock International
  • Accuweather
  • VF Corporation
  • BD
  • Seventh Generation
  • USTA
  • Candy Land
  • Outrigger Resorts
  • WebMD
  • Timberland
  • The Container Store
  • Pup-Peroni
  • Quaker State
  • Arby's Foundation
  • The University of Virginia Darden School of Business
  • Red Robin Gourmet Burgers & Brews
  • Reef
  • Casio
  • Meow Mix
  • Crayola
  • Chiquita
  • Newman's Own Foundation
  • Banfield Pet Hospital
  • Burger King
  • Red Bull Arena
  • Mike & Ike
  • Shell Rotella
  • ESPN
  • Preparation H
  • GE Water
  • Heathrow International Airport
  • Playmobil
  • National Canine Research Council
  • Disney Parks & Resorts
  • BASF
  • IRONMAN
  • Cartoon Network
  • IMAX
  • Salix
  • Allergan
  • BabyCenter
  • ChapStick
  • Lifetime Digital
  • AOL Engadget
  • Yahoo Sports
  • Babies"R"Us
  • VTech
  • Cheerios
  • Cayman Islands
  • Pfizer Legal Alliance
  • Humana
  • USA Swimming Foundation
  • Zoetis
  • USA TODAY Sports Media Group
  • Mary Kay
  • Entenmann's
  • Chunky
  • Stryker