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As the fashion leader for extended plus sizes, Catherines occupies a special niche in the marketplace for an extremely underserved customer. The brand is the fashion and fit authority for women sizes 16W–34W and 0X–5X, including petites, inspiring women to feel stylish, beautiful and confident. Coyne works to both bolster awareness and an affinity for the brand, and position the retailer as a go-to fashion destination and fit authority in the space. Through traditional media placements, broadcast outreach and store support in key markets, Coyne builds awareness for the brand and its offerings, and helps Catherines to attract new customers.