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Champions + Legends

Coyne was tasked with launching a new startup CBD product line Champions + Legends. Coyne customized a strategic plan to spread news of the product’s formulation, leverage notable spokesperson(s) former pro football player James Harrison and World’s Strongest Man, Thor Björnsson, and promote a competitive social media contest. Coyne also led their fit-fluencer campaign to promote trial and awareness of the all-new product line.