While hair removal appliance brand, clio, was a best-seller in stores, its products were not widely recognized amongst media and influencers in the beauty, lifestyle and wellness world. To generate awareness and drum up impactful buzz for their brand, clio tasked Coyne with developed a 360 plan that would capture the attention of their target audience and establish them as a leader in the beauty/grooming industry.

To get the clio suite of groomers in front of key media in a “Insta-worthy” way, the team created “Stubbly Susie” – a reimagination of a retro toy that showed exactly how clio works. With a mini magnet, made in the shape of a clio razor, editors could make Susie’s legs and arms smooth with just one quick swipe!
Coyne conducted deskside meetings with top outlets like PopSugar and Health, bringing along celebrity bodycare expert, Carrie LaMarca – who has worked with glowing stars like Emily Ratajkowski and Elizabeth Hurley – for behind-the-scenes smooth skin tips and tricks.
To generate meaningful social chatter for the brand, the team connected with popular YouTube personality, Lauren Elizabeth for inclusion in her video content and her specially-curated subscription boxes for 750 of her loyal fans!