For Cooper Tire, commercial tires are a huge business priority and the company turned to Coyne PR to help them elevate their brand among key industry decision makers. To hit this mark, we developed a comprehensive plan designed with integrated communication activities focused on elevating the ‘voice’ of Cooper Tire as the industry leader. Through trade shows, advertising, social media and timely editorial outreach, our successful, integrated communications program supported and reinvigorated the position of this 100-year-old brand.
