While commercial tires might be less than exciting for some, for Cooper Tire they are a huge business priority that starts with elevating their brand among key industry decision makers. To hit this mark, Coyne developed a strategic plan designed with both proactive and reactive activities, primarily focused on elevating the ‘voice’ of Cooper Tire as the industry leader. Through trade show media engagement to ongoing timely editorial outreach, our team continues to drive attention to this 100 year-old brand.

Cooper Tire challenged Coyne with launching their new line of Cooper commercial tires and to create a distinct separation from their already established Roadmaster brand. Coyne developed and executed an integrated communications plan that included a high profile trade show introduction for truck fleets complimented with a strong outreach effort along with a yearlong advertising plan designed for each tire targeting key industry media.