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CORE Water

To help reach media and consumer, Coyne PR helped develop a partnership with CORE Water and ClassPass included a CORE Hydration private media event and branded studio takeovers for consumers at top NYC fitness studios. The partnership also included promotion within the ClassPass app and coverage on ClassPass’ blog and social media channels. Corresponding with the ClassPass partnership, CORE Hydration hosted the “Find Your Balance” sweepstakes, where consumers entered to win a full year of free workout classes.