Del Monte

Del Monte^® Foods has a strong portfolio of canned fruits, vegetables and tomatoes with a big challenge - consumer preference for canned fruits and vegetables is behind that of fresh and frozen. Coyne helped elevate the message of quality and freshness by supporting the launch of the brand’s largest campaign in a decade - Bursting with Life. Additional initiatives included new product launches across the brand portfolio. From a corporate perspective, Coyne provided communications strategy and implementation for the brand’s conversion to non-GMO ingredients and non-BPA packaging. In addition, Coyne helped protect the brand by creating the company’s crisis manual – a step-by-step guide to managing a potential crisis from initial inquiry to post-event evaluation. Coyne has counseled the company on numerous issues, including plant closings, advocacy group relations, GMOs, BPA and many others.