The NBA and sponsor Mountain Dew came to us to drive awareness for Dew NBA 3X, the league’s first-ever nationwide elite 3-on-3 tournament. It connects fans together through lifestyle and their passion for the game of basketball. The program showcases the growth of 3-on-3 basketball and features some of the country’s best players. To drive attendance and awareness for each event, we utilized national and local talent to secure coverage across television, digital and print throughout the six city tour.