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When restaurant technology leader QSR Automations wanted to market its new app DineTime to restaurateurs hungry for growth, they turned to Coyne in numerous capacities. This was a truly integrated effort. In addition to working with the restaurant and technology trade publications, Coyne defined their brand voice and look and created B2B advertising which spoke to restaurateurs and managers in a way that respected their successes while playfully helping them avoid the pitfall of too much success. The Coyne team also provided tradeshow support and even wrote the brand’s tagline “Let’s Seat!” which speaks to both B2B and B2C audiences.