As one of the world’s top providers of family vacation experiences, Disney Parks & Resorts helps millions of guests each year create unforgettable memorable that last a lifetime. To continue elevating the brand’s iconic status, Coyne works hand-in-hand with Disney to plan and execute innovative PR and social media campaigns that ‘only Disney can do.’

Beginning with the creative ideation process and extending all the way to proactive media outreach, we support the brand’s major news and announcements from world-class stunts and large-scale events to intimate editor luncheons and traditional news bureau efforts, ensuring Disney Parks remains front and center among target audiences year-round.

To launch Expedition Everest, the newest and biggest thrill attraction at Walt Disney World, Coyne PR took thrill-seekers to new heights with an unbelievable pre-launch spectacular centered on creating Mt. Everest in Times Square, the media capital of the world.
As part of the “What Will You Celebrate?” campaign for Disney Parks, Coyne PR was tapped to help kick off Disney’s newest program: “Give a Day, Get a Disney Day.” Coyne PR provided strategic PR counsel and support during the planning and development phases, and handling media strategy and execution for Disney’s top 30 markets, including Canada and Puerto Rico.
Walt Disney World turned to Coyne PR to develop a strategic campaign that would accentuate the positive aspects of its new ticket plan, while diverting from the negative – the largest single-day ticket price increase since 1989. Coyne enlisted a professional card-stacker to build a Guinness World Record replica of the famed Cinderella Castle made entirely of Walt Disney World park tickets.
The team created the Disney Parks Moms Panel (www.disneyparksmomspanel.disney.go.com), an online forum providing guests with insider tips and insights from parents who have the passion and knowledge to create an ideal Disney vacation experience for others.