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Entenmann’s Little Bites

The power of moms (and dads) is unmatched when it comes to influencing purchase decisions and providing recommendation to peers. Coyne taps these groups on a daily basis on behalf of one of the top lunch box snack brands, Entenmann’s Little Bites Muffins. Coyne has developed a snack pack of hundreds of mombassdors (social influencers) to create content around key holidays, develop recipes and DIY projects, as well as promote the brand’s top movie integration partnerships and key retailer activations nationwide.

Coyne created the brand’s TV advertising based upon insights meant to connect with parents on an emotional level. Beyond TV, we develop creative for radio, out-of-home, digital display, DIY videos, email newsletters and point-of-sale. Our team also created the brand’s website as well as custom landing pages for fun promotions and sweepstakes.

This spot is rooted in the human truth of how it feels to see our kids starting to grow up yet we want to hang onto their youth a little longer.