Disney Sports turned to Coyne to help rebrand its Disney Sports Complex into the ESPN Wide World of Sports at Disney and communicate their mission to make the 200-acre multi-sport facility the U.S. destination for all youth sports and drive team bookings and sponsorships as a result.

Coyne, Disney and the ESPN PR teams knew that ESPN’s technology, broadcasting reach and on-air personalities would make the biggest impact for the rebrand. So we worked with both brand teams to utilize those assets to educate key media influencers on the physical and experiential changes occurring at the complex in conjunction with the rebrand.

The ESPN Wide World of Sports’ opening night attracted more than 80 media from around the country, who saw New Orleans Saints kicker Garrett Hartley–who just one month prior had kicked a Super Bowl-winning field goal—literally “kick off” with a chip shot over the complex’s front gate “uprights” and set its new era in motion.

  • Novartis
  • CeraVe
  • Cardinal Health
  • Owens Corning
  • VF Corporation
  • USTA
  • Candy Land
  • Eggland's Best
  • GE Water
  • Allergan
  • Goodyear Tire & Rubber Company
  • BASF
  • Red Robin Gourmet Burgers & Brews
  • Newman's Own Foundation
  • Fiat Chrysler Automobiles
  • UPS
  • PEEPS
  • National Canine Research Council
  • Cheerios
  • Milk-Bone
  • Outrigger Resorts
  • Chunky
  • Quest Diagnostics
  • MLB Players Association
  • Bosch
  • Daytona International Speedway
  • Stryker
  • Babies"R"Us
  • United States Golf Association
  • Hard Rock International
  • Advil
  • Heathrow International Airport
  • Pup-Peroni
  • Arby's Foundation
  • Perdue
  • Harley-Davidson
  • Humana
  • Graco
  • IRONMAN
  • Salix
  • Mohegan Sun
  • Tough Mudder
  • Burger King
  • Cayman Islands
  • USA TODAY Sports Media Group
  • Red Bull Arena
  • Pacira
  • Entenmann's
  • The University of Virginia Darden School of Business
  • Casio
  • National Confectioners Association
  • Del Monte
  • Telemundo
  • The Container Store
  • Pfizer Legal Alliance
  • Lane Bryant
  • Quaker State
  • Meow Mix
  • Courvoisier
  • Shell Rotella
  • Playmobil
  • South African Tourism
  • Zoetis
  • BMW
  • Penn Medicine
  • Disney Parks & Resorts
  • Hong Kong Tourism Board
  • Mary Kay
  • Pennzoil
  • NFL Players Association
  • Lifetime Digital
  • Pillsbury
  • Seventh Generation
  • Preparation H
  • Mini Oreo
  • Reef
  • Yahoo Sports
  • Harlem Globetrotters
  • NUK
  • Longines
  • Crayola
  • Mike & Ike
  • BabyCenter
  • ESPN
  • ChapStick
  • Chiquita
  • Banfield Pet Hospital
  • Murad
  • IMAX
  • Bayer Animal Health
  • Timberland
  • AOL Engadget
  • Cartoon Network
  • WebMD
  • Accuweather
  • VTech
  • BD
  • USA Swimming Foundation