Disney Sports turned to Coyne to help rebrand its Disney Sports Complex into the ESPN Wide World of Sports at Disney and communicate their mission to make the 200-acre multi-sport facility the U.S. destination for all youth sports and drive team bookings and sponsorships as a result.

Coyne, Disney and the ESPN PR teams knew that ESPN’s technology, broadcasting reach and on-air personalities would make the biggest impact for the rebrand. So we worked with both brand teams to utilize those assets to educate key media influencers on the physical and experiential changes occurring at the complex in conjunction with the rebrand.

The ESPN Wide World of Sports’ opening night attracted more than 80 media from around the country, who saw New Orleans Saints kicker Garrett Hartley–who just one month prior had kicked a Super Bowl-winning field goal—literally “kick off” with a chip shot over the complex’s front gate “uprights” and set its new era in motion.