To position themselves as a thought leader in nutrition education, Food Bank for New York City turned to Coyne to maximize media exposure and generate awareness of their CookShop for Teens ‘Change One Thing’ initiative. It’s a social awareness and marketing campaign that aims to guide teens toward healthier choices without breaking their budget or completely changing their diet by simply changing one thing at a time.

Coyne organized a nutritional education summit in support of the Change One Thing initiative at Opportunity Charter School in New York City, where students took a pledge to live a healthier lifestyle, learn about proper diet and nutrition, and enjoy a healthy lunch. Keke Palmer, TV host and first African-American star of the Broadway show “Rodgers & Hammerstein’s Cinderella,” and Brook Lopez, NBA All-Star center for the Brooklyn Nets, surprised the students and discussed their journey with nutrition and how to make better and healthier choices.