Coyne PR helped Fresh Express launch its Express Yourself campaign, featuring the brand’s first group of “Fresh Expressionists,” an influencer initiative designed to inspire creativity and self-expression in the kitchen. Celebrity partners, including Chef Nick DiGiovanni and Tiffani Thiessen, as well as notable RDNs and food influencers, created approachable, flavorful recipes showcasing the versatility of Fresh Express salads. Shared across social platforms throughout the year, the program has strongly resonated with audiences as consumers continue to share their excitement.
