The Genius of Play, a nonprofit initiative dedicated to raising awareness of play’s vital role in child development spearheaded by The Toy Association, turned to Coyne PR to help position itself as a key resource for media and consumers for all things related to the benefits of play. Coyne PR created a strategic campaign to help bring The Genius of Play program to the next level in terms of media exposure and strengthen the organization’s status as experts on the value of play in children’s lives.