By creating ideas that generate attention grabbing headlines, Coyne is able to keep Green Mountain Coffee Roaster top of mind with consumers, even in the crowded coffee space.
It turns out… Americans would rather give up alcohol, chocolate, and their cell phone before giving up pumpkin spice coffee during the fall season! This is all according to the Green Mountain Coffee Roasters Pumpkin Spice Obsession Survey, Coyne helped launch on behalf of the brand. These unique and newsworthy stats such the fact that Americans would go to great lengths to obtain pumpkin spice coffee for life, including naming their child “Pumpkin Spice,” standing in line at the DMV once a month or taking a red-eye flight once a week.
To announce the arrival of Green Mountain Coffee Roasters’ new Artisan Series 1st Edition Bourbon Barrel-Aged Coffee, an event was hosted at the Campbell Bar in New York City. Top-tier lifestyle, food and beverage media and New York City based influencers were invited to learn how the product was uniquely crafted, aged in bourbon barrels and masterfully roasted. The evening was an intimate, multi-sensory occasion, providing a truly elevated coffee experience to those in attendance.
