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In The Raw

Coyne handles creative and PR for the In The Raw brand, including the hugely popular Stevia In The Raw. The winter holidays are synonymous with baking, but for those who are calorie conscious, this time of year can be worrisome to waistlines. We positioned the Stevia In The Raw baker’s bag as a great way of cutting half the calories from holiday baking by educating consumers about the use of this natural sugar substitute. The creative we develop across their sweet suite of products includes digital, in-store, social, native and print advertising. We also created the brand’s website and have even written packaging copy.