InsideRx

Millions of Americans are either underinsured or uninsured, and struggle to afford critical prescription medications for themselves or their family members. Prescription discount card Inside Rx, a subsidiary of Express Scripts, entered the market to help people lacking access to employer-sponsored drug coverage. Coyne PR developed a fully integrated communications strategy, spanning earned media, social media, digital and advertising, to drive widespread awareness, and to bring much needed relief to those in need.