Intex is the world’s most recognizable and trusted brand in inflatables – airbeds, pools, pool floats, boats, furniture, spas and more. To help build visibility for the Intex brand – and its products – the Coyne team created an integrated, year-long calendarized campaign with an emphasis on key selling seasons throughout the year. The team has continued to leverage the novelty float boom to launch a robust influencer campaign infiltrating target audiences throughout social media.
