Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft specialty retailer at the time, enlisted the help of Coyne to generate awareness for two major company initiatives – the acquisition of Creativebug and the introduction of an exclusive home décor fabric collection in partnership with ED Ellen DeGeneres. Coyne developed and executed a comprehensive nationwide media relations campaign targeting both trade and consumer media, with a focus on key outlets covering crafting, home decor, entertainment, business and more.
