Kent, a leading manufacturer of bikes for the whole family, looked to Coyne to build greater awareness for the brand. Our team developed and executed a comprehensive communications program that included an aggressive media relations campaign targeting national and local broadcast and print outlets, as well as key online outlets including websites and blogs.  To drive additional awareness, Coyne PR also coordinated Kent’s participation in a ‘Summer Toys’ satellite media tour, which included segments in key Kent markets.

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