Coyne developed a yearlong support plan for the Keurig Brewer line including generating ongoing awareness for existing systems, as well as launching new and innovative offerings.
Coyne was challenged with making Keurig’s newest line of brewers a top gift on everyone’s holiday list. In order to create a buzz and cultivate relationships with the media prior to the official launch of the K-Duo portfolio, the Coyne team held an event offering an exclusive sneak peek for top-tier NYC media in an experience that truly brought Keurig’s brand essence to life.
To help sustain the coverage, Coyne commissioned a survey to highlight an increasingly popular trend of “wegifting,” or the act of purchasing a gift with the intent to benefit from it yourself. The survey results were leveraged by the team to amplify this year’s holiday gift guide outreach, landing placements in more than 124 local and national outlets.
