When New Jersey’s “Best-In-State Bank” (according to Forbes) wanted new advertising creative, the Coyne PR Studio team did not withdraw from the challenge. And there were many challenges due to Covid-19. The bank wanted to reassure their constituents that they were fully operational and ready to serve their needs. The campaign the team created includes TV, print, out-of-home and digital ads with a balance of empathy and confidence. In other words, a human voice.
During a challenging time, making TV spots has its unique challenges. Our team worked remotely through the entire production.
While people are hunkered down at home, it's an opportunity for them to try Lakeland's secure digital banking tools.