LifeSavers

Life Savers^® turned to Coyne to create sweet ways to garner buzz for the brand that increasingly lacked consumer recognition and media attention. Coyne developed a multi-level campaign called The HOLE Truth, including a survey that proved that people’s candy-eating habits directly reflect their personalities. The survey garnered more than 700 broadcast segments around the country, stories on all major wire services including the Associated Press and print coverage in USA TODAY and scores of top consumer magazines.