The power of moms (and dads) is unmatched when it comes to influencing purchase decisions and providing recommendation to peers.  Coyne taps these groups on a daily basis on behalf of one of the top lunch box snack brand Entenmann’s Little Bites Muffins.

Coyne developed a snack pack of mombassdors to create content around key holidays, develop recipes and DIY projects as well as promote the brand’s top movie integration partnerships like Smurfs and Hotel Transylvania. Coyne has helped the brand identify, vet and engage more than 500 influencers, generating 1.2 billion impressions and 6,000 posts which are being leveraged through the brand’s digital and social platforms, as well with key retailer activations nationwide.

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