Coyne delivered widespread media for the re-launch of the Mini Oreo after an unsuccessful first launch attempt. We created “On the Go with Mini Oreo,” a sweepstakes to win a Dodge Minivan if you correctly guessed how many Oreo Minis it took to fill the van! A highly strategic launch plan featuring national advances, b-roll, product samples and press kits resulted in more than 400 broadcast segments, including “The Tonight Show” and “CNN Headline News,” 800 radio stories, print stories in 90 of the top 200 daily newspapers and more than 15,000 phone calls in the first two hours to the company call center. The cookies flew off the shelves of supermarkets across the country.

  • ESPN
  • Banfield Pet Hospital
  • Murad
  • USA Swimming Foundation
  • Mohegan Sun
  • PEEPS
  • Chiquita
  • Crayola
  • South African Tourism
  • Owens Corning
  • Pennzoil
  • WebMD
  • USTA
  • Bayer Animal Health
  • Courvoisier
  • BASF
  • Casio
  • Babies"R"Us
  • Newman's Own Foundation
  • Shell Rotella
  • Salix
  • Harley-Davidson
  • Seventh Generation
  • Bosch
  • BabyCenter
  • Preparation H
  • Red Bull Arena
  • National Confectioners Association
  • NUK
  • United States Golf Association
  • Meow Mix
  • Entenmann's
  • Chunky
  • USA TODAY Sports Media Group
  • BD
  • Accuweather
  • Lifetime Digital
  • IMAX
  • Pfizer Legal Alliance
  • The Container Store
  • Mini Oreo
  • BMW
  • Novartis
  • Fiat Chrysler Automobiles
  • Humana
  • Eggland's Best
  • Pillsbury
  • ChapStick
  • Candy Land
  • Burger King
  • Playmobil
  • Quaker State
  • Zoetis
  • Longines
  • AOL Engadget
  • Mary Kay
  • Reef
  • Cayman Islands
  • GE Water
  • Outrigger Resorts
  • Harlem Globetrotters
  • Disney Parks & Resorts
  • Quest Diagnostics
  • Tough Mudder
  • Daytona International Speedway
  • National Canine Research Council
  • Perdue
  • Arby's Foundation
  • Yahoo Sports
  • CeraVe
  • Mike & Ike
  • Heathrow International Airport
  • Cardinal Health
  • NFL Players Association
  • Timberland
  • Allergan
  • Goodyear Tire & Rubber Company
  • Lane Bryant
  • VF Corporation
  • Advil
  • Penn Medicine
  • IRONMAN
  • Pup-Peroni
  • Hong Kong Tourism Board
  • Pacira
  • Del Monte
  • UPS
  • Cheerios
  • Graco
  • MLB Players Association
  • Milk-Bone
  • VTech
  • Red Robin Gourmet Burgers & Brews
  • The University of Virginia Darden School of Business
  • Cartoon Network
  • Stryker
  • Telemundo
  • Hard Rock International