Coyne delivered widespread media for the re-launch of the Mini Oreo after an unsuccessful first launch attempt. We created “On the Go with Mini Oreo,” a sweepstakes to win a Dodge Minivan if you correctly guessed how many Oreo Minis it took to fill the van! A highly strategic launch plan featuring national advances, b-roll, product samples and press kits resulted in more than 400 broadcast segments, including “The Tonight Show” and “CNN Headline News,” 800 radio stories, print stories in 90 of the top 200 daily newspapers and more than 15,000 phone calls in the first two hours to the company call center. The cookies flew off the shelves of supermarkets across the country.

  • BabyCenter
  • Shell Rotella
  • Mary Kay
  • AOL Engadget
  • MLB Players Association
  • BASF
  • IRONMAN
  • Hard Rock International
  • Perdue
  • BMW
  • Crayola
  • Yahoo Sports
  • Zoetis
  • Courvoisier
  • Banfield Pet Hospital
  • PEEPS
  • NFL Players Association
  • The University of Virginia Darden School of Business
  • BD
  • Telemundo
  • Babies"R"Us
  • Penn Medicine
  • Chiquita
  • VTech
  • Novartis
  • National Canine Research Council
  • Tough Mudder
  • Disney Parks & Resorts
  • Newman's Own Foundation
  • Chunky
  • ChapStick
  • Del Monte
  • Goodyear Tire & Rubber Company
  • Harley-Davidson
  • Stryker
  • Lifetime Digital
  • Meow Mix
  • Accuweather
  • Candy Land
  • Reef
  • Cheerios
  • Entenmann's
  • National Confectioners Association
  • GE Water
  • Quest Diagnostics
  • Milk-Bone
  • Cardinal Health
  • Cayman Islands
  • Mike & Ike
  • Mini Oreo
  • Red Robin Gourmet Burgers & Brews
  • CeraVe
  • Arby's Foundation
  • Lane Bryant
  • Casio
  • Pfizer Legal Alliance
  • United States Golf Association
  • Pacira
  • Fiat Chrysler Automobiles
  • Allergan
  • NUK
  • Longines
  • Advil
  • USTA
  • ESPN
  • Eggland's Best
  • Outrigger Resorts
  • Timberland
  • Murad
  • Harlem Globetrotters
  • South African Tourism
  • Burger King
  • Daytona International Speedway
  • Graco
  • Quaker State
  • Pennzoil
  • Playmobil
  • VF Corporation
  • Owens Corning
  • Bosch
  • Bayer Animal Health
  • Salix
  • Humana
  • Preparation H
  • Mohegan Sun
  • The Container Store
  • Pup-Peroni
  • IMAX
  • Pillsbury
  • Cartoon Network
  • Seventh Generation
  • Red Bull Arena
  • USA Swimming Foundation
  • WebMD
  • USA TODAY Sports Media Group
  • Hong Kong Tourism Board
  • Heathrow International Airport
  • UPS