Coyne delivered widespread media for the re-launch of the Mini Oreo after an unsuccessful first launch attempt. We created “On the Go with Mini Oreo,” a sweepstakes to win a Dodge Minivan if you correctly guessed how many Oreo Minis it took to fill the van! A highly strategic launch plan featuring national advances, b-roll, product samples and press kits resulted in more than 400 broadcast segments, including “The Tonight Show” and “CNN Headline News,” 800 radio stories, print stories in 90 of the top 200 daily newspapers and more than 15,000 phone calls in the first two hours to the company call center. The cookies flew off the shelves of supermarkets across the country.

  • Quest Diagnostics
  • Murad
  • Yahoo Sports
  • Disney Parks & Resorts
  • Pillsbury
  • Novartis
  • Crayola
  • Lane Bryant
  • Graco
  • Pennzoil
  • Banfield Pet Hospital
  • Pacira
  • CeraVe
  • ESPN
  • Red Bull Arena
  • Milk-Bone
  • Penn Medicine
  • Mary Kay
  • VTech
  • National Canine Research Council
  • BMW
  • Shell Rotella
  • Meow Mix
  • Harlem Globetrotters
  • Mike & Ike
  • Bosch
  • NUK
  • Tough Mudder
  • Eggland's Best
  • Zoetis
  • Reef
  • UPS
  • Newman's Own Foundation
  • Mohegan Sun
  • Goodyear Tire & Rubber Company
  • Courvoisier
  • BabyCenter
  • Harley-Davidson
  • Cartoon Network
  • Chiquita
  • Outrigger Resorts
  • Telemundo
  • BASF
  • Hong Kong Tourism Board
  • Stryker
  • USA TODAY Sports Media Group
  • Casio
  • Mini Oreo
  • Perdue
  • Candy Land
  • Burger King
  • Timberland
  • Fiat Chrysler Automobiles
  • MLB Players Association
  • IMAX
  • Hard Rock International
  • Cardinal Health
  • The Container Store
  • USTA
  • Pup-Peroni
  • USA Swimming Foundation
  • NFL Players Association
  • Daytona International Speedway
  • IRONMAN
  • Cheerios
  • Bayer Animal Health
  • The University of Virginia Darden School of Business
  • Del Monte
  • Humana
  • Red Robin Gourmet Burgers & Brews
  • Babies"R"Us
  • Chunky
  • Longines
  • WebMD
  • Allergan
  • Advil
  • GE Water
  • Quaker State
  • VF Corporation
  • PEEPS
  • AOL Engadget
  • BD
  • United States Golf Association
  • Owens Corning
  • ChapStick
  • Entenmann's
  • Seventh Generation
  • National Confectioners Association
  • Heathrow International Airport
  • Salix
  • Cayman Islands
  • Pfizer Legal Alliance
  • Accuweather
  • Lifetime Digital
  • Preparation H
  • South African Tourism
  • Arby's Foundation
  • Playmobil