Coyne delivered widespread media for the re-launch of the Mini Oreo after an unsuccessful first launch attempt. We created “On the Go with Mini Oreo,” a sweepstakes to win a Dodge Minivan if you correctly guessed how many Oreo Minis it took to fill the van! A highly strategic launch plan featuring national advances, b-roll, product samples and press kits resulted in more than 400 broadcast segments, including “The Tonight Show” and “CNN Headline News,” 800 radio stories, print stories in 90 of the top 200 daily newspapers and more than 15,000 phone calls in the first two hours to the company call center. The cookies flew off the shelves of supermarkets across the country.

  • Cardinal Health
  • Pillsbury
  • Stryker
  • ChapStick
  • Arby's Foundation
  • Cartoon Network
  • Advil
  • Bayer Animal Health
  • Novartis
  • Longines
  • IMAX
  • BabyCenter
  • GE Water
  • NFL Players Association
  • Hard Rock International
  • Pacira
  • Pennzoil
  • Fiat Chrysler Automobiles
  • Courvoisier
  • Bosch
  • The University of Virginia Darden School of Business
  • Babies"R"Us
  • VF Corporation
  • Humana
  • Goodyear Tire & Rubber Company
  • Seventh Generation
  • Crayola
  • Entenmann's
  • South African Tourism
  • National Confectioners Association
  • Burger King
  • United States Golf Association
  • Owens Corning
  • Graco
  • Allergan
  • Meow Mix
  • Shell Rotella
  • Pup-Peroni
  • USA Swimming Foundation
  • Yahoo Sports
  • Reef
  • Tough Mudder
  • BASF
  • Salix
  • Zoetis
  • Pfizer Legal Alliance
  • USA TODAY Sports Media Group
  • Chunky
  • USTA
  • The Container Store
  • Lane Bryant
  • Hong Kong Tourism Board
  • Quaker State
  • Mini Oreo
  • VTech
  • Quest Diagnostics
  • MLB Players Association
  • Banfield Pet Hospital
  • Cheerios
  • IRONMAN
  • Lifetime Digital
  • Cayman Islands
  • Accuweather
  • Timberland
  • Del Monte
  • Murad
  • Red Robin Gourmet Burgers & Brews
  • BD
  • CeraVe
  • Red Bull Arena
  • Telemundo
  • Casio
  • Chiquita
  • AOL Engadget
  • NUK
  • Disney Parks & Resorts
  • WebMD
  • PEEPS
  • Playmobil
  • Preparation H
  • Eggland's Best
  • Outrigger Resorts
  • ESPN
  • Daytona International Speedway
  • National Canine Research Council
  • UPS
  • Harley-Davidson
  • Mohegan Sun
  • Candy Land
  • Newman's Own Foundation
  • Harlem Globetrotters
  • Perdue
  • Heathrow International Airport
  • Mary Kay
  • BMW
  • Milk-Bone
  • Penn Medicine
  • Mike & Ike