Coyne delivered widespread media for the re-launch of the Mini Oreo after an unsuccessful first launch attempt. We created “On the Go with Mini Oreo,” a sweepstakes to win a Dodge Minivan if you correctly guessed how many Oreo Minis it took to fill the van! A highly strategic launch plan featuring national advances, b-roll, product samples and press kits resulted in more than 400 broadcast segments, including “The Tonight Show” and “CNN Headline News,” 800 radio stories, print stories in 90 of the top 200 daily newspapers and more than 15,000 phone calls in the first two hours to the company call center. The cookies flew off the shelves of supermarkets across the country.

  • Playmobil
  • National Canine Research Council
  • South African Tourism
  • Chiquita
  • Advil
  • Lifetime Digital
  • Quest Diagnostics
  • Newman's Own Foundation
  • ESPN
  • Banfield Pet Hospital
  • Murad
  • Allergan
  • Goodyear Tire & Rubber Company
  • Longines
  • Salix
  • Reef
  • Casio
  • Humana
  • Eggland's Best
  • Yahoo Sports
  • ChapStick
  • Fiat Chrysler Automobiles
  • IMAX
  • Pup-Peroni
  • Disney Parks & Resorts
  • USA TODAY Sports Media Group
  • Crayola
  • Pennzoil
  • Heathrow International Airport
  • Timberland
  • Daytona International Speedway
  • Babies"R"Us
  • Shell Rotella
  • Burger King
  • Pacira
  • Bosch
  • Chunky
  • VTech
  • Accuweather
  • The Container Store
  • Stryker
  • Mike & Ike
  • NFL Players Association
  • IRONMAN
  • PEEPS
  • Hard Rock International
  • Candy Land
  • BabyCenter
  • Perdue
  • NUK
  • Red Robin Gourmet Burgers & Brews
  • Owens Corning
  • BASF
  • Preparation H
  • Pfizer Legal Alliance
  • Mini Oreo
  • Seventh Generation
  • Mary Kay
  • USA Swimming Foundation
  • BMW
  • Mohegan Sun
  • Lane Bryant
  • Red Bull Arena
  • Cardinal Health
  • BD
  • CeraVe
  • Novartis
  • Zoetis
  • Hong Kong Tourism Board
  • VF Corporation
  • Cheerios
  • Bayer Animal Health
  • AOL Engadget
  • Arby's Foundation
  • UPS
  • Courvoisier
  • Quaker State
  • Tough Mudder
  • Telemundo
  • MLB Players Association
  • Harley-Davidson
  • Meow Mix
  • USTA
  • Pillsbury
  • Graco
  • Del Monte
  • National Confectioners Association
  • Harlem Globetrotters
  • Entenmann's
  • WebMD
  • Milk-Bone
  • Cartoon Network
  • Penn Medicine
  • The University of Virginia Darden School of Business
  • United States Golf Association
  • Outrigger Resorts
  • Cayman Islands
  • GE Water