When the MLB Players Association originally launched its social media platform, Infield Chatter, it was met with little fanfare – and even less media attention. After two years of re-tooling it, the MLBPA came to Coyne PR to help orchestrate a plan to let the public know about a redesigned platform that was unlike any other in sports.

The unique feature of Infield Chatter wasn’t that it incorporated MLB players into the platform, but that it allowed fans a direct connection to them. Seeing that, Coyne decided to let those involved on the players’ side tell the story. After all, what better way to get fans to download the app and become involved in the Infield Chatter community, then to show them that everyday MLB stars were on interacting? Utilizing the assets of the MLBPA, Coyne put together a national media rollout in conjunction with the official re-launch of the Infield Chatter social media platform.

  • NUK
  • Telemundo
  • Cheerios
  • MLB Players Association
  • Hard Rock International
  • Perdue
  • Graco
  • Tough Mudder
  • Pillsbury
  • ChapStick
  • Entenmann's
  • Seventh Generation
  • Novartis
  • Chunky
  • Pfizer Legal Alliance
  • WebMD
  • UPS
  • BASF
  • USTA
  • Cartoon Network
  • Cayman Islands
  • Daytona International Speedway
  • Harlem Globetrotters
  • Penn Medicine
  • PEEPS
  • Burger King
  • National Confectioners Association
  • BD
  • Owens Corning
  • VTech
  • IRONMAN
  • Hong Kong Tourism Board
  • National Canine Research Council
  • Yahoo Sports
  • Harley-Davidson
  • BMW
  • Salix
  • IMAX
  • Outrigger Resorts
  • Pup-Peroni
  • Goodyear Tire & Rubber Company
  • Eggland's Best
  • Longines
  • United States Golf Association
  • Red Bull Arena
  • USA Swimming Foundation
  • Babies"R"Us
  • Mini Oreo
  • Zoetis
  • Fiat Chrysler Automobiles
  • Chiquita
  • VF Corporation
  • Mohegan Sun
  • Shell Rotella
  • South African Tourism
  • AOL Engadget
  • GE Water
  • Timberland
  • Meow Mix
  • Bayer Animal Health
  • Red Robin Gourmet Burgers & Brews
  • Advil
  • ESPN
  • BabyCenter
  • The Container Store
  • Newman's Own Foundation
  • Banfield Pet Hospital
  • Quaker State
  • Humana
  • Playmobil
  • CeraVe
  • NFL Players Association
  • Courvoisier
  • The University of Virginia Darden School of Business
  • Casio
  • Quest Diagnostics
  • Murad
  • Mike & Ike
  • Cardinal Health
  • Del Monte
  • Heathrow International Airport
  • Accuweather
  • Allergan
  • Pennzoil
  • Stryker
  • Milk-Bone
  • Mary Kay
  • Candy Land
  • Crayola
  • Disney Parks & Resorts
  • Arby's Foundation
  • Preparation H
  • Reef
  • Lifetime Digital
  • Lane Bryant
  • Bosch
  • USA TODAY Sports Media Group
  • Pacira