When the MLB Players Association originally launched its social media platform, Infield Chatter, it was met with little fanfare – and even less media attention. After two years of re-tooling it, the MLBPA came to Coyne PR to help orchestrate a plan to let the public know about a redesigned platform that was unlike any other in sports.

The unique feature of Infield Chatter wasn’t that it incorporated MLB players into the platform, but that it allowed fans a direct connection to them. Seeing that, Coyne decided to let those involved on the players’ side tell the story. After all, what better way to get fans to download the app and become involved in the Infield Chatter community, then to show them that everyday MLB stars were on interacting? Utilizing the assets of the MLBPA, Coyne put together a national media rollout in conjunction with the official re-launch of the Infield Chatter social media platform.

  • National Canine Research Council
  • Cayman Islands
  • Novartis
  • Pacira
  • USA Swimming Foundation
  • Zoetis
  • Salix
  • Pfizer Legal Alliance
  • Outrigger Resorts
  • AOL Engadget
  • Daytona International Speedway
  • Harlem Globetrotters
  • Telemundo
  • Pup-Peroni
  • Heathrow International Airport
  • Advil
  • Bayer Animal Health
  • BMW
  • Burger King
  • Owens Corning
  • VTech
  • The Container Store
  • Hard Rock International
  • Lifetime Digital
  • Red Robin Gourmet Burgers & Brews
  • Hong Kong Tourism Board
  • BASF
  • IMAX
  • Milk-Bone
  • Allergan
  • Perdue
  • BD
  • Stryker
  • Murad
  • Chunky
  • Quest Diagnostics
  • South African Tourism
  • Mini Oreo
  • National Confectioners Association
  • UPS
  • Courvoisier
  • Shell Rotella
  • Babies"R"Us
  • PEEPS
  • NFL Players Association
  • Preparation H
  • Lane Bryant
  • Disney Parks & Resorts
  • Pillsbury
  • Banfield Pet Hospital
  • Meow Mix
  • Quaker State
  • Arby's Foundation
  • Tough Mudder
  • Fiat Chrysler Automobiles
  • United States Golf Association
  • Mike & Ike
  • Crayola
  • Candy Land
  • WebMD
  • ESPN
  • Bosch
  • IRONMAN
  • ChapStick
  • Cardinal Health
  • Mary Kay
  • Harley-Davidson
  • MLB Players Association
  • Casio
  • Longines
  • Seventh Generation
  • NUK
  • USA TODAY Sports Media Group
  • Entenmann's
  • VF Corporation
  • Penn Medicine
  • Timberland
  • Del Monte
  • Eggland's Best
  • Pennzoil
  • Reef
  • USTA
  • Yahoo Sports
  • Playmobil
  • Goodyear Tire & Rubber Company
  • Cartoon Network
  • Red Bull Arena
  • Graco
  • GE Water
  • Accuweather
  • The University of Virginia Darden School of Business
  • Chiquita
  • CeraVe
  • Humana
  • BabyCenter
  • Mohegan Sun
  • Newman's Own Foundation
  • Cheerios