When the MLB Players Association originally launched its social media platform, Infield Chatter, it was met with little fanfare – and even less media attention. After two years of re-tooling it, the MLBPA came to Coyne PR to help orchestrate a plan to let the public know about a redesigned platform that was unlike any other in sports.

The unique feature of Infield Chatter wasn’t that it incorporated MLB players into the platform, but that it allowed fans a direct connection to them. Seeing that, Coyne decided to let those involved on the players’ side tell the story. After all, what better way to get fans to download the app and become involved in the Infield Chatter community, then to show them that everyday MLB stars were on interacting? Utilizing the assets of the MLBPA, Coyne put together a national media rollout in conjunction with the official re-launch of the Infield Chatter social media platform.

  • Eggland's Best
  • Shell Rotella
  • Hard Rock International
  • Reef
  • IRONMAN
  • Pfizer Legal Alliance
  • Harlem Globetrotters
  • Owens Corning
  • Penn Medicine
  • VTech
  • IMAX
  • Cheerios
  • Outrigger Resorts
  • Timberland
  • Bosch
  • Crayola
  • BMW
  • Meow Mix
  • BD
  • Playmobil
  • Banfield Pet Hospital
  • Hong Kong Tourism Board
  • Cartoon Network
  • Courvoisier
  • ESPN
  • Milk-Bone
  • Salix
  • Candy Land
  • ChapStick
  • AOL Engadget
  • NUK
  • Preparation H
  • BabyCenter
  • Tough Mudder
  • Heathrow International Airport
  • Daytona International Speedway
  • Casio
  • The Container Store
  • Mike & Ike
  • Pup-Peroni
  • Newman's Own Foundation
  • Cardinal Health
  • Zoetis
  • Chunky
  • Accuweather
  • USTA
  • GE Water
  • Entenmann's
  • USA Swimming Foundation
  • Telemundo
  • Lane Bryant
  • Longines
  • Disney Parks & Resorts
  • NFL Players Association
  • BASF
  • Stryker
  • Quest Diagnostics
  • WebMD
  • Mary Kay
  • The University of Virginia Darden School of Business
  • Lifetime Digital
  • Bayer Animal Health
  • Novartis
  • Allergan
  • Fiat Chrysler Automobiles
  • Cayman Islands
  • MLB Players Association
  • National Canine Research Council
  • Yahoo Sports
  • Goodyear Tire & Rubber Company
  • United States Golf Association
  • Humana
  • Pacira
  • Harley-Davidson
  • Advil
  • National Confectioners Association
  • Perdue
  • USA TODAY Sports Media Group
  • Graco
  • Red Bull Arena
  • VF Corporation
  • Seventh Generation
  • UPS
  • South African Tourism
  • PEEPS
  • Chiquita
  • Quaker State
  • Pillsbury
  • CeraVe
  • Pennzoil
  • Babies"R"Us
  • Del Monte
  • Murad
  • Mohegan Sun
  • Arby's Foundation
  • Red Robin Gourmet Burgers & Brews
  • Mini Oreo
  • Burger King