When the MLB Players Association originally launched its social media platform, Infield Chatter, it was met with little fanfare – and even less media attention. After two years of re-tooling it, the MLBPA came to Coyne PR to help orchestrate a plan to let the public know about a redesigned platform that was unlike any other in sports.

The unique feature of Infield Chatter wasn’t that it incorporated MLB players into the platform, but that it allowed fans a direct connection to them. Seeing that, Coyne decided to let those involved on the players’ side tell the story. After all, what better way to get fans to download the app and become involved in the Infield Chatter community, then to show them that everyday MLB stars were on interacting? Utilizing the assets of the MLBPA, Coyne put together a national media rollout in conjunction with the official re-launch of the Infield Chatter social media platform.

  • Chiquita
  • Penn Medicine
  • BD
  • Red Robin Gourmet Burgers & Brews
  • USA Swimming Foundation
  • National Canine Research Council
  • MLB Players Association
  • Candy Land
  • IRONMAN
  • Del Monte
  • Banfield Pet Hospital
  • Cartoon Network
  • Longines
  • Hard Rock International
  • Advil
  • ChapStick
  • ESPN
  • Lane Bryant
  • Harlem Globetrotters
  • IMAX
  • Outrigger Resorts
  • Shell Rotella
  • AOL Engadget
  • Mary Kay
  • Burger King
  • Crayola
  • Casio
  • United States Golf Association
  • Mike & Ike
  • Yahoo Sports
  • Preparation H
  • WebMD
  • Hong Kong Tourism Board
  • Pup-Peroni
  • Harley-Davidson
  • Goodyear Tire & Rubber Company
  • Stryker
  • Salix
  • Newman's Own Foundation
  • Pillsbury
  • Cayman Islands
  • Mohegan Sun
  • Arby's Foundation
  • BASF
  • Cardinal Health
  • Chunky
  • Accuweather
  • The Container Store
  • USA TODAY Sports Media Group
  • Courvoisier
  • GE Water
  • Graco
  • Pacira
  • Telemundo
  • VF Corporation
  • CeraVe
  • Entenmann's
  • Allergan
  • BMW
  • National Confectioners Association
  • Pennzoil
  • UPS
  • Timberland
  • Reef
  • Pfizer Legal Alliance
  • VTech
  • Tough Mudder
  • BabyCenter
  • USTA
  • South African Tourism
  • Seventh Generation
  • Fiat Chrysler Automobiles
  • Bosch
  • Quaker State
  • Humana
  • Cheerios
  • Heathrow International Airport
  • The University of Virginia Darden School of Business
  • PEEPS
  • NFL Players Association
  • Perdue
  • Babies"R"Us
  • Playmobil
  • Quest Diagnostics
  • Red Bull Arena
  • Disney Parks & Resorts
  • Lifetime Digital
  • NUK
  • Meow Mix
  • Eggland's Best
  • Zoetis
  • Daytona International Speedway
  • Owens Corning
  • Murad
  • Bayer Animal Health
  • Novartis
  • Milk-Bone
  • Mini Oreo