MSG Varsity, the nation’s first 24/7 television network devoted to high school sports and activities, looked to Coyne to help make them the “B.M.O.C.” (the Big Media Outlet on Campus) for high school students and their families throughout the New York, New Jersey and Connecticut tri-state area. In keeping with MSG Varsity’s programming strategy, we worked with MSG Varsity to create hyper-local awareness for the network as a community asset and the outlet to turn to when families want to see their kids—and their neighbors—in action.

Coyne also served as MSG Varsity’s daily news bureau to promote coverage of high school activities from Centereach, LI to Central Jersey, whether it’s a highly-recruited lineman announcing his college selection or a highly-aspiring dancer getting a chance to train with the Rockettes for the summer.