Coyne PR was asked to create hair-removing excitement with women of a diverse age range, from 13 to 45 for the launch of Nair “No Touch” products – a revolutionary depilatory application system. The team strategically approached the launch plan to connect with the very varied audience. Our approach was two-fold to connect with media service both tweens and teens, as well as millennial and generation X targets.

We harnessed the power of a third-party expert and teamed up with a popular and well-respected Manhattan-based aesthetician.  Jillian Wright, of GLOW, assisted the team to breakthrough to media with experiential meetings, conducting a product demo and delivering key message points and product attributes to beauty editors, connecting with more than 20 target publications over a two-day period.  Each talk track was differentiated to speak to the concerns of the age range.  To compliment the meetings, and reach a wider media universe, the team developed customized creative mailers for each target audience to help tell the story of the first depilatory that did not require getting product on your hands for application.  Celebrities were also seeded with the unique products to help create awareness of these new offerings from the iconic brand.

  • Mini Oreo
  • National Canine Research Council
  • Harley-Davidson
  • ESPN
  • GE Water
  • Stryker
  • Milk-Bone
  • Playmobil
  • Pillsbury
  • Preparation H
  • Yahoo Sports
  • Accuweather
  • Lane Bryant
  • Casio
  • Red Bull Arena
  • BASF
  • Mike & Ike
  • South African Tourism
  • NUK
  • The University of Virginia Darden School of Business
  • Reef
  • USA Swimming Foundation
  • Burger King
  • Murad
  • Goodyear Tire & Rubber Company
  • Harlem Globetrotters
  • Eggland's Best
  • AOL Engadget
  • Outrigger Resorts
  • PEEPS
  • Advil
  • The Container Store
  • Seventh Generation
  • WebMD
  • Fiat Chrysler Automobiles
  • Pfizer Legal Alliance
  • Novartis
  • USA TODAY Sports Media Group
  • Chiquita
  • Del Monte
  • Telemundo
  • Lifetime Digital
  • Mohegan Sun
  • Hard Rock International
  • Meow Mix
  • IMAX
  • BabyCenter
  • Babies"R"Us
  • Timberland
  • United States Golf Association
  • Owens Corning
  • Quaker State
  • Newman's Own Foundation
  • IRONMAN
  • NFL Players Association
  • Quest Diagnostics
  • Mary Kay
  • Allergan
  • Hong Kong Tourism Board
  • Arby's Foundation
  • National Confectioners Association
  • Cayman Islands
  • Graco
  • CeraVe
  • Humana
  • Crayola
  • Shell Rotella
  • Entenmann's
  • Perdue
  • Pennzoil
  • MLB Players Association
  • Tough Mudder
  • USTA
  • ChapStick
  • Cartoon Network
  • Zoetis
  • UPS
  • Cardinal Health
  • Candy Land
  • VF Corporation
  • Banfield Pet Hospital
  • Heathrow International Airport
  • BMW
  • Chunky
  • Disney Parks & Resorts
  • Bosch
  • Red Robin Gourmet Burgers & Brews
  • VTech
  • Daytona International Speedway
  • BD
  • Longines
  • Cheerios
  • Penn Medicine
  • Pacira
  • Salix
  • Bayer Animal Health
  • Pup-Peroni
  • Courvoisier