Coyne PR was asked to create hair-removing excitement with women of a diverse age range, from 13 to 45 for the launch of Nair “No Touch” products – a revolutionary depilatory application system. The team strategically approached the launch plan to connect with the very varied audience. Our approach was two-fold to connect with media service both tweens and teens, as well as millennial and generation X targets.

We harnessed the power of a third-party expert and teamed up with a popular and well-respected Manhattan-based aesthetician.  Jillian Wright, of GLOW, assisted the team to breakthrough to media with experiential meetings, conducting a product demo and delivering key message points and product attributes to beauty editors, connecting with more than 20 target publications over a two-day period.  Each talk track was differentiated to speak to the concerns of the age range.  To compliment the meetings, and reach a wider media universe, the team developed customized creative mailers for each target audience to help tell the story of the first depilatory that did not require getting product on your hands for application.  Celebrities were also seeded with the unique products to help create awareness of these new offerings from the iconic brand.

  • Timberland
  • Pfizer Legal Alliance
  • Longines
  • Preparation H
  • PEEPS
  • The Container Store
  • Harlem Globetrotters
  • Banfield Pet Hospital
  • Daytona International Speedway
  • Owens Corning
  • Playmobil
  • Cartoon Network
  • AOL Engadget
  • Courvoisier
  • The University of Virginia Darden School of Business
  • IMAX
  • National Canine Research Council
  • Bosch
  • NUK
  • United States Golf Association
  • ChapStick
  • Cheerios
  • Cayman Islands
  • Hard Rock International
  • Del Monte
  • Graco
  • GE Water
  • Casio
  • Red Robin Gourmet Burgers & Brews
  • WebMD
  • Penn Medicine
  • Perdue
  • South African Tourism
  • BD
  • Murad
  • NFL Players Association
  • Harley-Davidson
  • Bayer Animal Health
  • Candy Land
  • Goodyear Tire & Rubber Company
  • Lifetime Digital
  • Mike & Ike
  • Allergan
  • National Confectioners Association
  • Babies"R"Us
  • Heathrow International Airport
  • Newman's Own Foundation
  • Shell Rotella
  • UPS
  • Disney Parks & Resorts
  • Pillsbury
  • USA TODAY Sports Media Group
  • Outrigger Resorts
  • Pennzoil
  • Milk-Bone
  • Meow Mix
  • MLB Players Association
  • BMW
  • Quest Diagnostics
  • Quaker State
  • Red Bull Arena
  • Entenmann's
  • Yahoo Sports
  • Accuweather
  • USA Swimming Foundation
  • Mary Kay
  • Telemundo
  • Burger King
  • Pacira
  • Mini Oreo
  • Tough Mudder
  • CeraVe
  • Salix
  • Chunky
  • Arby's Foundation
  • Zoetis
  • Chiquita
  • Advil
  • Mohegan Sun
  • Eggland's Best
  • Reef
  • Hong Kong Tourism Board
  • BASF
  • ESPN
  • Humana
  • Lane Bryant
  • Novartis
  • Stryker
  • Seventh Generation
  • USTA
  • Pup-Peroni
  • VTech
  • Fiat Chrysler Automobiles
  • BabyCenter
  • Cardinal Health
  • VF Corporation
  • IRONMAN
  • Crayola